Chapter 398 Burying a plan to earn a floor of office buildings
After the pitch battle ended, L'Oréal's public relations staff immediately informed the major media of the news.
As everyone knows, there have always been ten legends of torture in the marketing circle.
If you ask creative people what they fear most, ten out of ten will say - pitching.
However, it is Party A’s favorite way of holding hands.
In later generations, it is common to see news of pitches involving two advertising companies with all their elites competing for the same target.
From the preparation stage to the bidding site...everything was used by Party A to publicize and build momentum.
The past award-winning projects of each bidding company, outstanding advertising cases, creative team ratio, design staff qualifications... Anyway, write a paragraph if you can take it seriously.
Any advertising company with some financial resources will also see its stock price fluctuate due to its performance during the "pitch" period.
But even so, major advertising companies still have to compare.
This is because Party A that can launch a pitch war is not a small business.
Once you win, you can often bring hundreds of millions of advertising contracts to the company.
In 2023, the most intense pitch competition will be held in the Asia-Pacific region.
Mondelēz Group, which also owns Oreo, Xianqu, Yikolian, Maxwell and many other food brands, will provide advertising contracts of up to US$2 billion.
No matter which advertising company, as long as it wins this bid, it will basically be able to settle down this year.
When Ogilvy Advertising was still very young, Ogilvy, the godfather of advertising, would hold an umbrella every day and wait at the door of the hotel where the CEO of Shell Oil often visited.
Finally, on a pouring afternoon, Ogilvy took the opportunity to hold an umbrella for the CEO of Shell Oil.
In this way, he not only got a four-to-one pitch opportunity, but also successfully won a one-year advertising contract with Shell Oil.
This huge advertising fee doubled Ogilvy's net profit in one go.
Therefore, if a person wants to make money quickly, he must not only be talented, but also be willing to go out of his way.
…
At this moment, Comrade Jiang Shan, who also won the pitch competition, was sitting with his team members in a Broadway theater watching a show.
Before that, the seven of them had gone to Columbia University and watched the Yanjing People's Play "Yenjing People".
He also presented several bouquets of flowers to his own people in New York.
At that time, it was given to the group leader Cao Yule, and he immediately left the team and ran to Broadway with them.
One of the most classic performances on Broadway, Ying Ruocheng was mesmerized by it.
When the love is so deep, I would even grab Wang Fulin sitting next to me and chat for a few words.
Jiang Shan tilted his head and looked aside.
In his eyes, this English translator, who will suddenly be promoted from a stock-level cadre to the deputy minister of culture in six years, already has a bit of the posture of Hu Xuefan in "I Love My Family".
"I'm going back the day after tomorrow,"
In the darkness, Yu Sigui's eyes were sharp: "Jiang Shan, do you think I should go back to China with you... or just get off the plane in Tokyo."
"You don't want your Dadi advertisement?"
Jiang Shan gave an objective opinion: "How long has this been out? Why don't you go back and take a look."
"I knew you would say this, and you wish I could go back early, right?"
"How can I do that? Am I the kind of person who kills the donkey?"
"You are the donkey."
"Are you angry?" Jiang Shan: "Actually, it's not just you, our team is about to break up.
You got off the plane in Tokyo, and I, Zhang Lu, and Manager Huang got off the plane at Pujiang.
Director Wang, Uncle Yongyu and the others continue to fly back to Yanjing. Just in time, a plane will take them all the way, so there will be no delay anywhere."
No carpooling service is so smooth.
"Jiangshan," Yu Sigui said what he had been thinking about for a long time: "Actually, I also want to buy a house."
"Why buy a house?" Jiang Shan thought of the crazy Tokyo in the past few years: "If I were you, I would just buy an office building in Tokyo."
"How much will it cost? I can't afford it."
"I can help you earn whatever you need," Jiang Shan decided to buy it together:
"Calculating the time, Match's series of commercials should all be released in Japan.
When you arrive, take some photos and hang them on the company wall, and put a few pages in your company profile.
In addition, those McDonald’s outdoor advertisements, Phoenix Forever, and L’Oreal print advertisements can all be hung on the wall.
As an advertising company, you must first learn to market yourself."
After listening to it eloquently, Yu Sigui kept nodding: "Actually, I want to buy an apartment in Pujiang."
"Buy in Pujiang?" Jiang Shan thought for a moment: "It's not impossible. As an overseas Chinese, you might as well buy an overseas remittance house in Pujiang."
"Why do you love to build buildings?"
"Yes," Jiang Shan said, the more he thought about it, the more reliable he felt:
"Didn't the superiors allocate a set to our company? When you return to live in China, I won't even have to cook."
"Why?"
"Go directly to your house to eat!"
"You are beautiful," Yu Sigui's lips curled up: "What do you usually like to eat?"
…
The more exciting you are during the day, the more solid your sleep will be at night.
The next morning, Jiang Shan, who lived in the same house as Wang Fulin, heard the same noise outside the door before he even opened his eyes.
"It's the last day, can't you stay in your room for a while?"
"Hurry up, Jiangshan,"
Huang Hua's urgent call came from outside the door: "Something happened to our advertising."
With this shout, Wang Fulin and Jiang Shan in the room made three and a half movements of sitting up, getting down, and opening the door in one breath.
The moment the door opened, Zhang Lu slapped a stack of newspapers into Jiang Shan's arms.
"what happened?"
Jiang Shan and Wang Fulin broke up the newspapers together: "What big thing happened?"
As soon as he finished speaking, Huang Yongyu and Wang Shixiang across the corridor also opened the door: "What happened?"
"Have a look," Huang Hua said with a smile, "New York City newspapers are almost being contracted by our advertising."
"real?"
"where?"
"Show me quickly."
Ordinarily, the three-day double-sided advertisement has ended. Could it be that... the momentum has already arrived.
Several people started reading the newspaper at the same time.
Soon, I met the big contractor that Huang Hua mentioned.
There is no need to search carefully, you will know it at a glance with the clear pictures.
[New Advertising Festival Gold Award Winners, a group of mysterious advertisers from China.]
["Wonderful Night in the Forbidden City", the most eye-catching award-winning work at the New York Advertising Festival.]
[Whether MSG is reliable depends on what the palace feasts of the Chinese Empire say.]
[From animated advertisements for MSG to palace banquets in the Ming Dynasty, the packed Chinese restaurants in New York have become the hottest topic in recent times.]
[The double-sided bicycle advertisement that shocked the whole city is another masterpiece of the China Advertising Festival’s award-winning team.]
[L’Oréal recently revealed that in the latest phase of the bidding process, the advertising team from China won the design qualification for L’Oréal’s latest outdoor advertising with an unsurprising advantage. 】
[The Chinese advertising team is once again unpopular, and its pitch partner Ogilvy said it was incredible.]
Compare it to a line in the news reports of various newspapers at the New York Advertising Festival.
The "New York Times", "Washington Times", and "New York Post" in front of everyone in this meeting all conducted extensive reports with text and pictures on China's award-winning advertisements.
"These foreigners have woken up,"
Looking at the picture of himself holding up the trophy in the newspaper, Huang Yongyu decided to buy a few more copies later: "You only gave us a one-line introduction two days ago. Why did you suddenly make a long speech today?"
"That's right," Zhang Lu also felt strange: "And so many newspapers reported it together."
Although "Wonderful Night in the Forbidden City" was very popular on TV.
But when it comes to newspapers, it's not as big a deal as double-sided advertising.
The Communist Party of China is one of the five gold medal winners.
"I guess it must have something to do with L'Oreal's pitch,"
Jiang Shan judged: "Think about it, the opponent we defeated this time is not a small company. We can grab meat under Ogilvy's nose. Can the media not be surprised?"
"In addition, our recent commotion has been quite big," Huang Hua analyzed together: "How can these newspapers and periodicals survive?"
Even if you don't want to admit it anymore, you have to face reality.
It's like a double-sided advertisement. It won't be reported here. It will be reported in its own place.
"Manager Huang,"
Jiang Shan suddenly thought of something: "What did you say about the new packaging of Tianchu MSG?"
"Panda bottles and panda bags will be offline by the end of this month," Huang Hua said:
"But starting from next week, the 9-minute food commercial will be changed to a 5-minute version, and the panda MSG bottle will also meet the American audience in advance."
At the end of this five-minute commercial, Tianchu MSG’s new packaging will appear: a panda glass bottle.
In addition, Tianchu MSG promotional posters designed by Jiangshan himself will also be launched at the same time.
After that, the same operation will be launched in multiple countries at the same time.
In short, in order to refute rumors about Chinese delicacies and MSG, Jiangshan is preparing to go all the way to the top!
…
In the afternoon, He Wenguo, the perpetrator of MSG's origin, mailed the manuscript in the name of the Scientific Research Association.
Jiang Shan and his group of seven people rushed into the warehouse supermarket on Eighth Avenue.
Walking in from the pharmacy, flower shop, and photo studio at the entrance, 7 people were all asking each other:
“When will our country be able to open a shopping mall like this?”
"How nice this is,"
Zhang Lu picked up a SONY Walkman from the shelf and casually glanced at the SONY poster posted next to the shelf:
"Just pick it up and see what you want to buy, so you don't have to bother the salesperson."
If you don’t want to buy it, you can still play with it.
"I like this one too,"
Every time Huang Yongyu comes to the supermarket, he will pick up a Kodak instant camera and look at it: "This camera is really advanced!"
Compared with the 1977 Kodak Polaroid, the 1980 new model has improved several levels in terms of appearance and photo clarity.
"Do you like this thing?" Jiang Shan took a step forward.
"It looks quite fresh."
"Then let's buy it," Jiang Shan had already inquired: "Sisi said that Kodak cameras in the United States are cheaper than those in Japan."
"It's cheap but it costs a lot of money," Huang Yongyu refused: "I can't buy it. Don't be stupid, kid."
"How can this be stupid?" Jiang Shan really wanted to buy it: "Only by knowing yourself and the enemy can you be victorious in every battle. What if we want to do Kodak's business in the future?"
"Is this still possible?"
"Why not?" Jiang Shan said: "Have you ever thought that we would take over the hair dye business? You will only regret it when you use it, and the same goes for the products."
"It makes sense," Huang Yongyu nodded: "You have to spend what you should spend. We can't lose a lot for a small amount."
When he thought about how quickly he could get the $50,000, Huang Yongyu immediately helped Jiangshan pick it up.
"Let's buy two of these cameras,"
Jiang Shan stretched out his head and picked with him: "One for you and one for me. When we actually take the order from Kodak in the future, we will do it together."
"Never mind," Huang Yongyu said, "This is not small money."
"Why does it take so much trouble for me to give you something?" Jiang Shan said, "You are still not my uncle."
"Okay, I'll do what you said," Huang Yongyu had already picked out: "Remember to buy some clothes for your uncle later."
"Let's go right away," Jiang Shan turned to look at Wang Shixiang: "Uncle, I will personally give you instructions later."
It’s so easy to go abroad, so I must bring some gifts before returning home.
In addition to the daily allowance of one dollar per person, Jiangshan also took the initiative and awarded a pitch bonus of $100 to the seven team members.
According to the exchange rate of 1:5, it’s actually not much money.
But everyone was still very happy because of this unexpected blessing.
After all, this is equivalent to two months' salary.
At this moment, several people scattered on the food shelves were picking up things that were good-looking, affordable and...
Jiang Shan, on the other hand, led Yu Sihui to the toy section.
"You want to buy toys for Xiaoyu and Xiaobai?"
"I definitely have to buy it. Children's Day is coming soon,"
Jiang Shan stood in front of the Barbie counter: "You haven't seen it. Every time I go out and go back, the happiest ones are these two little guys."
"Will you choose Barbie?"
Yu Sigui couldn't walk on his own: "Let me help you choose."
"I've already chosen,"
Jiang Shan's gaze slowly passed over an old and shabby Barbie house, and directly mentioned a pink single-family house with a power supply system: "That's it, Xiaoyu will definitely like it."
"I like it too," Yu Sigui's eyes turned pink: "I have never had a Barbie house in my life!"
"You like it too," Jiang Shan noticed, "Then I'll buy you one too."
"really?"
"Here," Jiang Shan held up the toy and stood in front of a pink ocean: "Just take whichever one you like?"
Yu Sigui smiled: "Just yours."
So, without saying anything, Jiang Shan got another identical single-family house.
…
On May 18, 1980, the flight taken by Jiang Shan and his party took off at the same time as the Dongfeng carrier rocket.
Until the plane rose steadily to the sky, Chen Zichao in the terminal was still waving to them slowly:
"What a bunch of great people, look at what trouble they are making in New York,"
Chen Zichao looked up: "I really want to keep them here for a while."
"Still staying?"
The young leader of the Ghost Gang next to me said: "If we stay here any longer, I'm afraid they will take down the whole of New York."
"It's not as exaggerated as you said..."
Chen Zichao withdrew his gaze and slowly opened several drawings in his hand.
On top of the artwork, the mold drawing of the Eight Immortals crossing the sea is lifelike, and the wealth is rolling in.
…
On the other side of the earth, a plane roared across the sky.
At this moment, Lu Xuzhang from the Tourism Bureau and Rao Bin from the Machinery Department raised their heads at the same time:
