L'Oréal headquarters in New York, facing the big screen in the middle.
6 or 7 executives, either with their hands behind their backs or with their arms folded, commented with great satisfaction on the hollow advertising renderings on the screen.
In their eyes, L'Oréal will definitely have a place in the next advertising festival.
Likewise, in Ogilvy's office.
Ogilvy, with his hands folded on his knees, looked at the photos on the TV that were constantly switching with no expression.
"According to our investigation, in addition to double-sided bicycle advertisements in New York,"
Ogilvy’s female secretary, holding a folder of documents, stood aside and reported:
"You can see the shadow of spring style in the White Rabbit toffee, White Cat laundry detergent, Chinese pencils, and the recently released Uni-President Match series advertisements that were broadcast in Hong Kong, Japan, Singapore and other regions some time ago..."
Watching the TV, I saw advertising cases that my company had discussed and studied.
Ogilvy picked up the hand he had placed on his knee and began to pull his chin.
“Not only that, according to our colleagues at Ogilvy & Mather in Xiangjiang, in order to win the McDonald’s pitch competition, the two bosses of Xiangjiang’s ‘Huang & Lam’ company even made a special trip to mainland China to seek help.”
"What's the meaning?"
Ogilvy couldn't sit still: "You mean, McDonald's outdoor advertising is also a work of Chun Fengdu?"
"The possibility is very high."
"Ha~"
Ogilvy smiled bitterly: "After working on it for a long time, the two case shows I chose from thousands of people at the advertising festival were actually Chun Fengdu's works..."
After shaking his head with a wry smile, he suddenly pointed at the TV with a stunned look on his face: "I actually invited an advertising team of this level to come and pitch a pitch with my company?"
"What did you think at first?"
"I... God knows what I was thinking at the time."
I originally thought that the other party was cheating, but I didn't expect that I was self-defeating.
If he had known that the opponent was so strong, Ogilvy would never have given him a chance to become his opponent:
"Cunning Chinese," he concluded: "Remember, you will never play tricks on the Chinese in the future."
The female secretary nodded seriously: "What are you playing with?"
"Playing..." Ogilvy thought seriously for a while, and the next second: "Playing with you!"
In 1980, the price of a Mercedes-Benz 450 in the US market was US$16,000.
In other words, Jiangshan won three Mercedes-Benz 450s in three days.
…
As Jiang Shan said before, the international flight route from New York-Tokyo-Pujiang-Yanjing is almost as if it was specially opened for a group of 7 people.
At 8 o'clock in the morning, when Jiang Shan returned to the small courtyard No. 51 carrying large and small bags, he heard from front to back: "Mom, Mom... I'm back!"
Jiang Ma, who was preparing to go out in the backyard, was immediately overjoyed.
Growing up, only the third child would bother her about everything, but Jiang's mother liked this younger son: "Little San'er, mom is here..."
Next door, the elderly couple of Li Ruocheng's family pushed open the window and the door.
"The third child is back."
"Your kid is finally back."
Although they had only been separated for about 20 days, the three old people seemed to have not seen each other for three autumns.
They chatted around Jiangshan for a long time, until the third child fell on the bed and couldn't sleep, Jiang's mother still stayed by the bed and couldn't bear to leave:
"Look at how thin the child is," Jiang's mother looked at her carefully: "Isn't this the United States not engaged in a planned economy? Isn't it so hard to eat good food?"
"Where has he lost weight? Even if he is thin, he is doing it to show you how thin he is."
Li Huaiying was waiting by the door and waved to Jiang's mother: "Come out quickly and let the child sleep peacefully for a while."
…
In the afternoon, Jiang Shan, who had slept soundly, sat in the room and diligently coiled balloons.
Crunch, crunch...
Li Ruocheng, who was sitting next to him, was also helping to inflate the balloons.
Watching the colorful balloons turn into apples, eggplants, puppies, giraffes in Jiangshan's hands...
Jiang Ma and Li Huaiying looked at it with wide eyes.
"Third brother, can you do magic?" Jiang's mother grabbed a puppy: "Is this magic?"
"I don't know," Li Huaiying kept staring at Lao San's hand: "But it looks very complicated."
"I just learned this craft in New York,"
Jiang Shan thought of the days when he worked part-time in a children's interest class in his previous life:
"They like to decorate the scene during the holidays. A set of 5 dollars including an inflator and balloons is quite a bargain."
"It looks pretty good," Jiang Ma looked at the piles of balloons on the table: "But Third Brother, are you doing too much?"
"not much,"
After twisting about 20 animal balloons, Jiang Shan took the air pump from Uncle Li's hand and said, "It's still early."
"Isn't that much?"
Jiang Ma continued to tie the thread on the balloon: "Okay, let's do it quickly."
"That's right, Mom,"
Jiang Shan suddenly suggested: "Let's use the newly bought rice cooker to cook tonight?"
"Is it used now?" Looking at Jiang Ma's expression, she still felt a little worried: "I still want to wait until the Chinese New Year to take it out."
"Can we not wait until the Chinese New Year to do everything? We just bought the things for use," Jiang Shan advised Fang:
"Mom, let me tell you, if it hadn't been for the help of the comrades in the embassy, I wouldn't have been able to bring these electrical appliances back so easily.
As Rensi Sike has said, none of the small household appliances sold in Japan are as cheap as those in the United States."
"With just these few pots, have you alerted the government?"
"hold head high!"
"Use," Jiang Ma decided immediately: "I'll use it tonight, Aunt Li. You might as well use the rice cooker to cook at night."
"Okay," Li Huaiying nodded: "Our two families can use it together, so we can have someone to take care of us when we don't know how to do it."
"You don't have to worry about anything,"
Jiang Shan: "Just put in the rice and measure the water, press the switch, and then you can go about other things."
Before setting off, Jiang Shan thought about it.
Finally decided to bring back two rice cookers for Ma Jiang and Aunt Li.
"Mom, the college entrance examination is coming up in less than 20 days,"
Jiang Shan felt that he had asked the same question last year: "How are our two college entrance examination students doing lately?"
"Yeah," Jiang Ma raised her head sharply: "I would have forgotten about it if you didn't mention it."
"What's wrong?"
"Tomorrow is the day when Xiaochuan will audition for the Drama Academy." Jiang's mother said, "I don't know how well prepared she is?"
"The day is tomorrow?"
Jiang Shan was stunned for a few seconds: "I haven't bothered to find someone for her yet."
"You don't need to worry about this,"
Jiang Ma waved her hand: "Director Hu of the translation factory and Director Gu of the TV station both hired people to help Chuanchuan rehearse."
"How did they know this?"
"Who else could it be?" Jiang's mother said kindly when she thought about this, "It's your second sister-in-law who is planning it!"
"Don't worry, third brother," Li Ruocheng finally figured it out: "Although your second sister-in-law doesn't talk much, she is definitely more capable than you."
"Okay," Jiang Shan said, "I'll go there with Xiaochuan tomorrow."
"Are you going too?"
"Is there anyone else going over?"
"Tomorrow I said Pan Hong would accompany me there."
"She's really here?" "Not only that." If there weren't too many people, Li Ruocheng would have wanted to go over and take a look: "Hu Xiao said that he and his friend from the TV station will go there together."
"No way," Jiang Shan stopped what he was doing:
"When did the knife handle have such a huge lineup? Isn't it just to go to the theater for an audition? Why did it alert the two top leaders?"
…
At 3:30 in the afternoon, in front of Anhe Street Primary School.
From a distance, Jiang Shan saw his little niece among a group of primary school students.
The weather in May makes me sweat whenever I move.
Jiang Xiaoyu, who was carrying a small schoolbag, was wearing a white shirt with a small round collar and a sky blue suspender skirt with two white stripes.
I don’t know what she was playing at school, but the little girl was so sweaty that a few strands of her bangs were stuck to her forehead.
With her rosy little face and the red scarf flying to the side, she looked like a pillar of the motherland.
"Jiang Xiaoyu,"
Outside the gate of Anhe Street Primary School, Jiang Shan, holding a handful of balloons, waved to his children: "Here you are, Xiaoyu!"
"Third uncle?"
Jiang Xiaoyu, who was talking to his classmates, suddenly heard a familiar voice.
When he looked up, he immediately jumped up happily: "It's my third uncle, my third uncle is here."
Several close classmates had already dealt with Jiang Xiaoyu's third uncle.
When they saw each other, they quickly cheered and gathered around him.
"Come on, come on,"
Jiang Shan gave out small gifts one by one: "Everyone has one. This is specially prepared by my uncle for you."
"Wow~"
"I'm a little rabbit."
"This balloon is so fun."
"Thank you, uncle."
"Thank you, third uncle."
Several happy children screamed along with Jiang Xiaoyu.
Under the envious eyes of other children at the school gate, the little mouth screamed even sweeter.
…
"Uncle Third, are you back from the United States?"
"came back,"
Jiang Shan, who was carrying a small schoolbag, was walking on the road holding his little niece who was jumping up and down: "I'll pick you up as soon as I get home."
"That's great," Jiang Xiaoyu is closest to his third uncle: "Is the United States fun, third uncle?"
"Just like that," Jiang Shan said, "It's a bit noisy. What about you, have you done anything fun recently?"
"Uncle Third, I lost a tooth."
"Uncle Third, grandpa said Xiaobai is fat again."
"Third uncle, second aunt has started teaching me English."
"Third uncle..."
When we were about to reach the small courtyard No. 51, a cream-yellow van appeared on the roadside.
"Jiang Xiaoyu,"
Jiang Shan walked over and grabbed the back door handle of the van: "Happy Children's Day!"
After saying that, he lifted up the rear hood.
Then, a van of colorful balloons appeared in front of Jiang Xiaoyu.
"Wow~"
The little girl saw such a dreamy scene for the first time in her life: "Oh my God!"
The evil third uncle not only prepared a cart of colorful balloons for his little niece, but also placed a pink Barbie house with lights in the middle of the balloons.
Needless to say, these fancy ideas from the previous life will work well in any life.
At this moment, little Jiang Xiaoyu’s eyes had already seen rainbows.
The next second, the usually quiet little girl pounced on her...
