After two months of group dancing, Dadi Company's collective concept has indeed become stronger.
In a planning room on the second floor, the newly established BMW planning team is having heated discussions.
Although behind the company, there is an invisible planner operating secretly.
But Dadi employees, who are constantly doing small business on weekdays, also have to make all the preparations they need to do.
In this way, once the advertising plan is received, they can start production immediately.
In the planning room at this moment, a business analysis of the agency brand is being carried out.
According to the practice of advertising companies, before promoting a brand, it is necessary to have an in-depth understanding of the company's brand advantages.
"Based on the information BMW submitted to our company,"
The planning manager stood in front of the whiteboard and introduced:
"Although their registration year does not seem to be earlier than that of Benz, if there were no BMW, there would be no subsequent Benz."
"Um?"
Yu Sigui, who was just about to lower his head and take a sip of tea, obviously didn't understand what he said: "What do you mean? Did you forget to register BMW before?"
"It's not that simple,"
The planning director introduced seriously: "Speaking of which, I first want to introduce a gentleman named Otto.
Mr. Otto, who created the world's first four-stroke engine,
He is also the only famous inventor who caused Germany to issue two commemorative stamps.
According to BMW information, there were two young designers in the engine manufacturing plant founded by Mr. Otto at that time.
One of them is called Daimler, the other is called Maybach..."
These two brothers were the founders of Mercedes-Benz and Maybach.
Everyone in the world knows that BMW and Mercedes-Benz have been in love with each other for many years.
Little did they know that they were once melons on the vine.
Daimler, the main founder of Mercedes-Benz, is actually Otto's most beloved disciple.
"And the son of Mr. Otto, the father of the four-stroke engine,"
The planning director said clearly: "That is the future founder of BMW, Mr. Alto Jr."
"So that's it..."
Mr. Yu nodded, but immediately felt something was wrong.
She vaguely remembered Jiang Shan once mentioned to herself:
"No, why did I hear that the world's first car was built by Benz?"
"that is because,"
The planning director looked at the information and said: "The engines originally produced by the Otto family were all used on aircraft.
After taking over the engine factory left by his father, Mr. Alto Jr. built a biplane that shocked the world when he was 27 years old.
After that, not only did he open a flight school, but he also founded the Otto Aircraft Factory.
After the outbreak of World War I, Otto began to produce aircraft for the German army..."
Speaking of which, it can be regarded as a "good opportunity" for my debut.
It's a pity that Otto is a man in science and engineering. He only knows how to make airplanes, not business.
Even though a good opportunity has come to his door, he still doesn't know where to start.
Later, due to poor management, the Otto Aircraft Factory was acquired by Bavaria.
"At this time, the company's name was changed to BFW,"
The planning director pointed to the whiteboard behind him:
“After the end of World War I, the Treaty of Versailles that was signed contained this provision:
The German army was not allowed to organize an air force, and military aircraft were also not allowed to appear.
As a result, BFW will no longer be able to produce aircraft engines for the German army.
So, they continued to look for partners.
Until the Bavarian Aircraft Factory became the Bavarian Automotive Engine Factory.
In other words, BFW eventually became today's BMW.
Before that, Benz had already built the world’s first car.”
"Now I understand,"
Yu Sigui nodded: "The relationship between BMW and Benz is actually the relationship between master and apprentice, father and son."
The planning director added: "Including Mr. Maybach."
"Fine,"
Mr. Yu smiled: "It sounds quite interesting.
However, we only occupy BMW's side now. According to BMW's main models next year..."
As soon as he said this, the phone on the conference table rang:
"Mr. Yu, I have your long-distance call. Do you want to get you into the planning room?"
"Long distance?" Yu Sigui thought for a while: "Okay, you can come in."
Soon, Jiang Shan's voice came from the phone: "Hello, it's me."
"I guessed it was you..."
As soon as Yu Sigui heard the first sentence, he turned his swivel chair sideways.
While his fingers were wrapped around the phone cord, it slowly started to dangle.
For a moment, the entire staff in the planning room fell silent.
"Laoshan mineral water bottle?"
As soon as he heard that Jiang Shan was here to talk about work, Yu Sigui got into working mode in a second:
"Why are there mineral water bottles? Isn't this a car advertisement?"
"Don't ask so much first,"
At the Guangde County post office closest to Siting Village, Jiang Shan was holding the phone and explaining:
"You can give BMW a call later and ask.
If they agree to have mineral water bottles appear in advertisements,
Just help them design an advertisement that surpasses all Japanese car brands..."
"Can you say that again?"
Yu Sigui thought he had misheard: "A car advertisement that surpasses all brands?"
As soon as she said this, the employees next to her looked over.
There was a surprised expression on every face.
Although I knew the person on the other end of the phone was a powerful person, he didn’t seem to be that cruel!
"Japan,"
Jiangshan emphasized: "I'm talking about all Japanese car brands."
"That's a big deal,"
Yu Sigui didn't even see it before he got excited: "Besides, isn't this the effect they want?"
Not to mention BMW, who among the foreign car companies today doesn’t hate Japan?
"Then you will know what to say soon, right?"
"Don't worry, just wait for my good news."
"That's okay,"
Since the phone in the village cannot make long distance calls, Jiang Shan can only go to the post office in the town:
"It will still be this time tomorrow, wait for my call."
…
After hanging up Jiangshan's phone, several employees in the planning room watched as Mr. Yu walked out quickly.
Not long after, the BMW team in Japan received a call from Dadi Advertising.
"Mr. Smith, I really want to congratulate you,"
Yu Sigui, sitting in his office, said:
"The chief designer of our company has planned a car advertisement for you BMW that surpasses all local brands."
"What?"
Smith was stunned for a moment, then laughed:
"Superior advertising for all local cars? Mr. Yu, are you kidding me?"
"Our company never jokes with customers,"
Yu Sigui's voice was rigorous: "Please believe in our strength."
Regardless of whether it is truly transcendent or not, to Smith's ears, Dadi Advertising must be quite satisfied with this new work of its own.
"So, your advertising plan has been released?"
"First I want to confirm something with you,"
Yu Sigui said slowly:
“Although we are indeed confident that we can design an advertisement for BMW that is far ahead of the industry.
But in the setting of this advertisement, glass bottles of Laoshan brand mineral water will appear.
On this point, we must first obtain the consent of your team."
"Glass bottle? Mineral water glass bottle?"
"It's a glass bottle of Laoshan mineral water,"
Yu Sigui reminded again: “Logically speaking, as long as it’s a glass bottle, it’s fine.
But you also know that Laoshan mineral water is currently the product our company is responsible for promoting.
Our land is like this. As long as it is a product that our company is responsible for, we will definitely consider it in everything.
Just like you, if we need a car for overseas advertising in the future, we will be the first to consider BMW."
"So this is ah,"
Mr. Smith smiled. He was just placing a bottle of mineral water:
"No problem, as long as this advertisement is as powerful as you say, of course we have no reason to object..."
…
In Guangde County Hospital, Teacher Li was lying on a small hospital bed while he was injecting a sling bottle.
Zhu Qianjin, the old village chief, stood at the window and looked out the window anxiously: "Tsk, why is it starting to rain again?"
"Almighty, they didn't bring an umbrella, right?" Li Jin, who was lying on the hospital bed, looked much warmer.
"It's okay," the old village chief said, still staring out the window, "Comrade Jiang is driving a car!"
The only labor protection supplies store in the county.
Jiang Shan and Zhu Quanneng walked in, wiping the rain off their faces.
"Comrade, do you have glass for sale?"
"Yes, you go to the back and tell the master at the back what size you want."
Jiang Shan looked inside and realized that although the store was not big, it had quite a lot of miscellaneous items.
Before leaving, Jiang Shan asked Zhu Quanneng to help measure the dimensions of the broken glass in several classrooms.
It's a good idea to take advantage of a trip to the county to get them all.
I can't help with other big things, but this little thing is not a big deal.
At this moment, Zhu Quanneng, who was watching the master slicing the glass, saw that Comrade Jiangshan was more friendly than the township chief.
After all, the report on repairing the classroom has been submitted for so long but there has been no response.
On the contrary, it was done happily for a foreigner who had just arrived.
"Brother Jiangshan, you said you would come all the way here,"
Zhu Quanneng said with a naive smile: "We haven't helped you yet, but you are busy doing other things first."
"Hey,"
Jiang Shan threw a cigarette over:
"We reporters who work in the field often trouble you grassroots cadres. Besides, it's also for the sake of the children."
"Yes, yes, it's all for the sake of the children."
Zhu Quanneng, who was called a grassroots cadre for the first time, quietly stood up.
Thinking about it carefully, it would be good if he could really take root at the grassroots level.
After thinking about it, he actually followed his father's example and put his hands behind his back:
"It's not easy for these kids. They have to be careful with thousands of people to learn.
Things are fine in our village, but the roads in other villages are tough.
The most terrible thing is that he doesn’t know when his family will no longer be able to provide for him.”
"To tell you the truth, I say Comrade Almighty,"
Jiang Shan really admires the name the old village chief gave his son:
"This situation is the same in other areas. Many schools are not as good as your Siting Village.
Often when a class in a school is not full, village cadres have to come one by one to mobilize."
"Do-it-yourself mobilization?" Zhu Quanneng said anxiously: "My dad does this every year."
"Is this the case in your village too?"
"Oh, that's all you need to ask,"
The master who was cutting glass beside him deserted and said, "It's the same in every village."
Zhu Quanneng nodded: "Whether it was a literacy class or an elementary school in the past, you had to do door-to-door work.
Not only my dad, but Teacher Li will also go together.
If any family cannot afford the tuition of their children, Teacher Li will use his own salary as a guarantee.
Wait until this family has a lot of money, then pay it back."
"Then when will this family become rich?" Jiang Shan took out a small book.
"Of course we are selling grain and pigs."
"If you put it that way," Jiang Shan felt, "it's really not easy for Teacher Li."
"It's not just Teacher Li,"
Zhu Quanneng paused for a few seconds:
“There used to be a female teacher in Siting Primary School, and she was originally an educated youth in our village.
If the guarantee is not enough, she will top it up with her own salary."
Jiang Shan's pen tip paused slightly, as he seemed to understand who Zhu Quanneng was talking about.
"alright,"
The master took off the gloves and said, "Count them and see if they are correct."
Looking at the neat glass in front of him, Zhu Quanneng was as happy as if he had seen a treasure.
"Thank you, master,"
Jiang Shan counted a few things, picked up a pile and walked out: "If it's not enough, we'll buy more."
"No problem, come over if you don't have enough."
After one person walked out of the door with a stack of glass in his arms, Zhu Quanneng was obviously much more careful than Jiang Shan.
When I put my butt in the van, I wanted to take off my big cotton-padded jacket and wrap it up.
"Let's go find a noodle shop and have a bowl of noodles."
After working for a long time, I am already hungry:
"After eating, send two bowls to your father and the others. Didn't you listen to the doctor? Teacher Li's stomach depends on how he eats in the future..."
Can Zhu Quanneng still agree to Jiangshan's request?
In the only state-owned restaurant in the town, the two of them ordered a large bowl of shredded pork noodles.
The shredded pork in a shiny sauce, sprinkled with emerald green garlic florets, made the two of them reluctant to talk about it.
"Today I risked my life,"
After drinking the last mouthful of noodle soup, Jiang Shan patted Zhu Quanneng:
"Zou Almighty, come with me to buy some meat buns to take back and give them to the children to try."
"Hmm? Comrade Jiangshan, what did you say?"
As soon as he left behind the dreamy shredded pork noodles, Zhu Quanneng turned around and came to the dining window again.
When Jiang Shan came over with a handful of red and blue receipts, he said, "I don't have enough meat buns, so I bought some vegetable buns and red bean paste buns."
Looking at the drawers of round and plump steamed buns on the dining table, Zhu Quanneng's eyes almost sunk in:
"Oh my god, if those kids see this, they will be so happy.
Comrade Jiangshan, on behalf of all the students in Siting Village, thank you."
"It's just these drawers of steamed buns, what are you thanking me for?"
Looking at the fat and white buns, Jiang Shan also felt happy:
"Teacher Li can guarantee tuition fees for students every year, why should I say thank you to the children if I treat them to a steamed bun meal?"
"You are a foreigner," in Zhu Quanneng's view:
"It repairs the glass for the school and buys food for the children. Of course we have to express our gratitude."
"Forget it thanks,"
Jiang Shan and Zhu Quanneng hugged the hot buns together:
"When you return to the village later, you can help put all these glasses on."
"Don't worry about that,"
Zhu Quanneng has always been responsible for the chores in school: "It was originally my job."
The two young men happily got into the car and drove towards the county hospital...
