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Chapter 456: Replaced BMW Advertisement

Siting Village Primary School in Guangde County.

When school was almost over, bursts of smoke rose from the small kitchen in the school amid the rain and mist.

After a while, the old village chief came into the classroom carrying a steaming bamboo bun.

The children in both classes, no matter how big or small, were all stunned in their seats for a moment without saying a word.

Looking at the fat and white buns in the big round plaque, everyone swallowed eagerly.

On weekdays, let alone white bread, I can’t even eat white-flour steamed buns a few times.

The child who had been frozen all day originally thought that the small bowl of malted milk in the morning would be the happiest moment of the day.

Unexpectedly, the old village chief actually brought a bunch of steamed buns shaped like a small mountain of bamboo plaques!

A few bold children shouted happily:

"Grandpa Village Chief, are these buns for us to eat?"

"Is this also brought by the new teacher?"

"They must have just bought it from the county."

At this time, let alone a child that I haven’t seen in a long time.

Even Zhu Qianjin's eyes were bent with laughter.

"Yes, this is what the reporters and teachers brought to you."

The old village chief nodded and said: "Come on, come on, one by one, eat the buns while they are hot!"

"That's right," Ding Lingling said with a smile: "Don't be stunned, hurry up and eat the steamed buns!"

"Oh~~"

"That's great~"

This summons was enough, and all the children from the two classes gathered around him.

Oil-soaked twists, big white buns with sweet bean paste, hold them in your hands and take a bite.

I wouldn't even take a gold ingot in exchange for it.

At this time, Ding Lingling suddenly said something off-topic:

"After the fourth and fifth grade students finish eating the steamed buns, please remember to submit an essay tomorrow!"

Upon hearing this, Jiang Zhuangzhuang, who had been smiling all the time, looked at her with a tsk on his lips.

"Okay~"

"I understand, teacher."

What he didn't expect was that not only did the children not feel disappointed, they were all as happy as anything.

"Think about it carefully,"

Jiang Zhuangzhuang whispered to Ding Lingling:

"If these kids could eat steamed buns every day, they would be able to write not just essays, but novels."

"Do you think I really asked them to write essays?"

Ding Lingling rolled her eyes at the other party:

"I want to take all their compositions back, select a few paragraphs and publish them in the newspaper so that more readers can see them."

"Don't tell me, this is a good suggestion,"

After Xiao Ding reminded him, Jiang Zhuangzhuang quickly picked up the camera:

"I have to take some good photos too."

At this moment, Jiang Shan, who was accompanying Zhu Quanneng to replace the glass next door, was also holding a camera.

"Done,"

After slapping the broken glass, he waved his hand: "Almighty, now you can replace the glass."



Jiangshan has not used this operation for a long time.

This time she had the opportunity to stay at the village chief's house, and Ding Lingling was quite excited when she saw him.

After nightfall, Comrade Jiangshan couldn't sleep, so he put on some clothes and went out of the house.

I saw a bright light in a room, so I walked over directly.

"Village Chief, are you asleep? Chief?"

"It's Comrade Jiangshan, right? The door is open."

Jiang Shan opened the door and took a look: "Oh, you're not even asleep."

The house is covered with bamboo strips and semi-finished products.

The village chief, his elder companion, two sons, and a daughter-in-law are all working overtime.

"There will be a market in town tomorrow. I would like to take this opportunity to weave more bamboo baskets to sell and exchange for some New Year's goods."

When Jiang Shan heard this, he felt that the old village chief had been busy working on the school all day, but he had delayed his family's handicraft industry.

"You..."

He picked up a small bamboo basket and looked at it: "It should be considered a small workshop."

The village chief was shocked when he heard this: "I dare not say that, this is just an ancestral cooking technique.

It's not uncommon for people to do this in our village association. If you don't believe it, go and have a look next door. I'm sure they are all weaving baskets at this time."

"Hey, what are you afraid of,"

Jiang Shan squatted aside and watched carefully:

"Now the government is encouraging people to get rich through their own hands. If you can lead the whole village out of poverty and become rich with this craft, it won't be too late for the government to praise you."

"really?"

Zhu Qianjin was overjoyed at first, and then waved his hand: "It's okay to supplement the family income with this thing, but don't even think about getting rich."

At this moment, Zhu Quanneng, who was sitting among a pile of baskets, also said:

"You don't know that our country is a mountainous bamboo forest.

Every village has several households making baskets, and if there are too many items, it will not be easy to sell them."

While talking, Zhu Quanneng took a few dark green bamboo strips and wove the word "福" on the outside of the light yellow basket.

"This is interesting,"

Jiang Shan couldn't see these hands-on things: "How did you do it?"

After teaching it several times, I finally gave up.

Mainly because I don’t want to delay other people’s progress.

But Zhu Quanneng, on the advice of Comrade Jiangshan, wove the next few baskets:

Lucky words such as "luck comes to the door", "happiness comes to the door", "treasure basket", "wealth basket", "family happiness" etc.

"Is this okay?"

Zhu Qianjin stretched his neck and looked at it, frowned and asked: "We usually make up luck, longevity, etc., but you..."

"It's okay, old village chief," Jiang Shan said with a smile:

"Aren't these all auspicious words? If they can't be sold by then, I will wrap them up one by one..."



The next day, Jiang Shan, who couldn't stay idle anywhere, drove the village chief's baskets and baskets to the town.

When I arrived at the market, I saw that it was just as the old village chief said, and I saw several basket sellers in a row.

"You guys are selling here first," Jiang Shan pointed forward: "I'll go to the post office and make a call."

"Brother, you have something to do."

With a smile on his face, Zhu Quanneng brought the basket to him without much effort for the first time:

"If something happens here, just come and call us."

"fine,"

Jiang Shan waved his hand: "What can I do if I make a phone call?"



The phone call lasted almost half an hour, and the toll collector at the post office was stunned.

This method of killing a year's salary with just one phone call really opened her eyes.

Not to mention her, Jiang Shan was also frightened when he paid: "It seems that next time, I really have to make a long story short."

Compared with yesterday, today's phone call is actually a set of voice plans.

"Brother Jiang..."

As soon as he counted a stack of bills and handed them over to the counter, Zhu Quanneng suddenly ran into the post office with an excited look on his face.

"Brother Jiang, hurry up and take a look with me."

"What's wrong?"

Jiang Shan looked at him doubtfully: "What did I see? I'm so happy."

"You won't think of it,"

Zhu Quanneng dragged Jiang Shan along and trotted along: "The words you taught me to make up yesterday have all been sold out."

"So fast?" Jiang Shan: "In the time it took me to make a phone call, those baskets were sold out?"

"Isn't that right? Moreover, there are many people waiting for them,"

Zhu Quanneng approached Jiangshan and whispered:

"My dad just said that as long as there are unsold baskets, none of them will be sold cheaply.

Take them all back and tear out the old characters and replace them with new ones!"



Tokyo, Dadi Advertising Company.

Taking advantage of the good weather, Yu Sigui and the filming team got up early.

According to the spies' report the day before, we came to a secluded path.

"Are you almost ready?"

Yu Sigui walked all the way, lowering his head and checking both sides of the road.

"It's all prepared according to the plan,"

The planning director who was walking with her replied: "But..."

Yu Sigui: "But what?"

"I just can't imagine," the planning director laughed: "What kind of expression will BMW make when they see this mineral water bottle?"

"hehe,"

Yu Sigui looked at a glass bottle at his feet and couldn't help but laugh:

"Don't say it was them. When I first heard about this idea, I was stunned for a long time."

"Speaking of which, Mr. Jiang really dares to think!"

"The idea is really good," Yu Sigui looked around: "It just depends on whether we can achieve the effect he wants."

"How about we try walking aside first?"

"Okay," Yu Sigui nodded: "Let's get started!"



With just one call from Jiangshan, Yu Sigui in Tokyo was busy running around.

Two days later, three BMW executives in Japan drove to Dadi Advertising Company as scheduled.

While they were waiting for the traffic light at the intersection, a Laoshan Mineral Water bus slowly stopped beside them.

At this time, Kimura, who was sitting in the BMW, smiled:

"Smith, if Laoshan mineral water really appears in our advertisements, I think it would be pretty good."

Smith followed his gaze and looked out the window, and understood immediately:

"Are you trying to say that our BMW is taking advantage of the Laoshan mineral water?"

"Isn't it?" Kimura said:

"In the advertisements during this period, who can compare with Laoshan mineral water? If we are connected with them, wouldn't it be a good thing?"

"In the words of Mr. Yu," Smith said with a smile, "win-win cooperation!"



Soon, they finally met Yu Sigui again.

"Good morning gentlemen, we meet again..."

"Oh, Mr. Yu, are your company's advertising plans ready?"

"Of course, otherwise I wouldn't have informed you to come over,"

Today, Yu Sigui will explain it in person:

"Dadi Advertising was commissioned by BMW to design an advertisement for your company's 3 Series model.

As far as we know, since the birth of the BMW 3 Series in 1975, the unified publicity slogan has always been: driving pleasure on the move.

For this purpose, we specially designed an advertisement..."

After the opening remarks, the TV screen in the planning room lit up.

An advertising demo that finally got Yu Sigui's nod of approval is now in operation...

When the first ray of golden sunshine in the morning falls on the streets of the city.

Ding~dang~ring~ding…

The clear and lively sounds caused several households on both sides of the road to poke their heads out of the windows...

Like the residents on the screen, several BMW executives were also curious about what the sound was about.

In their opinion, what does this clanking noise have to do with the car?

The next second, as the eyes of the residents on the screen moved downward.

On both sides of the deserted road, there were two rows of glass bottles neatly placed.

Each one is bright and shiny, and it looks really beautiful when you look at it.

When the camera is facing the ground, it flashes by.

BMW's Mr. Smith and Mr. Kimura clearly saw the Laoshan mineral water logo on the glass bottle.

"This...?" Kimura was immediately dumbfounded: "Is this the mineral water bottle they are talking about? This is too much."

"Oh my God," Smith said. "I didn't expect there to be so many."

Ding~dang~ding~

At this time, a big boy on a skateboard shuttled back and forth among the glass bottles.

The people in front of the screen immediately noticed that every time the boy walked around a glass bottle, it would immediately make a clanging sound.

Only then did they discover that these transparent glass bottles actually contained mineral water of different heights.

No matter what is around, they will make a tinkling sound when touched.

The tinkling sound is crisp and sound, and it sounds particularly ethereal on the road early in the morning.

Ding~dang~

After two more crisp sounds, a bird that stopped on the mouth of the glass bottle flapped its wings and flew up.

At the same time, a BMW 3 Series produced in 1980 drove over from a distance.

As the BMW gradually approached, the movement on the trail was no longer the intermittent sound.

It's a series of tinkling, tinkling music.

At this time, pedestrians on both sides of the road looked at the driving BMW.

The flexible control allows the silver-gray car to easily move through the lanes of glass bottles.

At this time, a series of glass bottle music has merged into a Turkish symphony.

As the symphony between the wheels and the glass bottles became more and more intense, the advertising also began to reach its climax.

"Wow~"

"It actually has this effect."

“It’s incredible that cars can also play music!”

Regardless of whether the sound effects were added later, it looks very exciting anyway!

At this moment, not to mention the three BMW executives, even Dadi employees who had watched it many times still found it interesting.

They all felt that the BMW turning left and right on the screen and the music played by the glass bottles formed the most harmonious scene in the city under the sun.

Especially BMW executives who have just experienced a peak period.

Looking at the scene on the screen, I actually felt the sound of spring water and the breeze blowing on my face.

Just like this, when the silver BMW in the picture passes by on a crystal path,

A line of subtitles floated over:

【When driving becomes a joy, the whole world will play music for you】

At this moment, a glass bottle standing at the intersection caused the BMW to stop firmly.

At this last moment, the three BMW executives in front of the screen nodded in unison.

Unexpectedly, when Dadi Advertising designed this set of fashion advertisements, it had not forgotten the key characteristics of automobile advertisements——

Brake safely!

When the scene stopped completely, the three BMW executives felt that they were still unsatisfied.

"Of all the advertisements I have seen," Kimura had to admit, "this is really the one that impressed me the most."

“Very exciting and very stylish,”

Smith always thought that only pop music could be considered fashionable, but he never thought that symphony could also be considered fashionable:

"Both high-end and fashionable, this has always been our definition of the three series..."



With a chirp sound, Jiangshan Delica stopped steadily on Anhe Street.

When I think about it, I put the Audi S3 music commercial on BMW's head.

Jiang Shan couldn't help but hum a Turkish tune.

At this moment, the pedestrians coming and going around looked more festive than before.

Amidst the crackling of firecrackers, Jiang Shan, with large and small bags, stepped into the gate of No. 51 with a red couplet on it.

It’s New Year’s Eve tonight, and I haven’t even seen my family yet, so I shouted happily on the way:

"Mom, the third child is back."

(End of chapter)


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