Chapter 531: Drive box office with peripheral products
Cifang was hesitant to speak, which really aroused Wu Di's interest. He believed that Cifang was not just a casual person. If he called specifically, there must be something important.
"Is it good or not?"
"Hurry up!" Zhang Feng couldn't wait any longer and knocked on the door. Wu Di quickly packed up his clothes and accessories and rushed out.
The Zhang Feng in front of him must not have a good expression.
The two looked at each other for three seconds, and then Wu Di peed.
"It's Cifang's phone number." He shook the phone.
Zhang Feng opened up a smile that you can imagine: "Who asked you to report to me?"
"Did I ask for it?"
This woman!
It’s really unreasonable!
"Since you don't care, that's for the best. It just so happens that Cifang asked me to meet today, so I'm going to go. Don't stop me."
Who is afraid of whom!
"You... actually want to meet?"
Wu Di strode out of the door. Sure enough, before he could get far, Zhang Feng spoke. Not only did he speak, he also chased after him.
You know she can't help it, so why are you pretending?
"I'm going to meet a big beauty, can't I?" Wu Di still joked despite knowing that she was jealous and angry.
Isn't this interesting?
When Zhang Feng saw him, his face turned red and white for a while.
"Okay!"
"Why not?"
"But be careful if you end up playing in a ditch."
"What does this mean?" Wu Di frowned, always feeling that Zhang Feng meant something.
Zhang Feng crossed his arms tightly and said hehe: "What?"
"Am I wrong?"
"I have to say that I am also lucky, and I also have good vision. I never thought that the male protagonist I chose would have such a good rapport with women."
"This is a good thing!"
“Great thing!”
"Our film is originally female-oriented, and the audience we want to attract are young women."
"As the leading actor, you have good rapport with the opposite sex. This is the best. I no longer have to worry about the box office success."
It's so weird and uncomfortable to listen to.
Zhang Feng asked herself, are you comfortable?
"Xiao Feng, no matter how big the matter is, you don't have to be so arrogant. Cifang said she had something to ask me for. Although I don't know what help I can give her, but since she said so, I
It’s better not to meet and talk.”
"I'm honest with you, don't be so petty." Wu Di pulled her over and patted her shoulder gently, and Zhang Feng felt better.
"All right!"
"Go and meet him!"
"However, don't forget that you are already mine, and you can no longer use your imagination!" Zhang Feng announced domineeringly, and Wu Di quickly responded: "Does this need to be said?"
"It's not like you haven't seen the situation on the crew before. How good they were towards me. Do I accept it?"
"Back then, the interactions were so frequent that I was unmoved. Now that we are far away and we are no longer familiar with each other, what else can I do?"
"I don't have that kind of idea about power, Sisi, okay?"
Zhang Feng raised his face, and their eyes met. A warm current gradually spread from each other's eyes to their hearts, and then rushed up from their hearts into their minds.
"All right!"
"This time, I trust you."
"However, can you please be more careful? Our relationship now is no better than before. There are more women around you, and if you treat each of them with a good face and a good temper, they will naturally think that you are interested in them."
"Do you think this is appropriate?"
"What's inappropriate about this?"
"They like me, and I didn't show any indication. I can't stop them from thinking about it!"
"Yes, I can't stop you."
"I'm talking, but you don't want to listen. How about this?" Zhang Feng took action in a flash, and the next second, she had already grabbed Wu Di's ear.
"pain!"
"Auntie, it hurts!"
"I'm convinced, okay?"
"Isn't it okay if I admit my mistake?"
OK, why not?
Zhang Feng is a female director, not a violent woman. Her ears were pinched, but they only let go after a short while.
Apart from using too much force, there is nothing wrong with it.
I just pity Little Didi, she had a great premiere, she was dressed up beautifully, and she was ready to steal the show.
Fortunately, this time, I didn’t get the limelight. Instead, I was chased by reporters and asked, Mr. Wu Di’s ears are so red today!
Are you shy?
Too introverted.
Wu Di:…………
At the critical moment, Director Zhang grabbed the microphone and said, "Mr. Wu is afraid of the cold. Today's temperature is a bit low."
"Dear journalists and colleagues in the industry, please also keep warm."
Wu Di: You are afraid of the cold!
Your whole family is afraid of the cold!
Isn't Zhang Feng's move wonderful? It not only resolved the embarrassment, but also successfully created a wave of goodwill.
Sure enough, as soon as these words came out, the audience immediately burst into laughter, especially a few pretty girls, who all turned their eyes towards Wu Di on the stage.
It turns out that handsome guys are also afraid of the cold.
It seems like I want to warm his hands, and I really want to make him a cup of tea...
Wu Di: The person who sells good tools is a real person.
Of course, these are all things for later. In fact, Zhang Feng can be said to be fully prepared for this premiere.
Ever since Wu Di was asked to be interviewed in advance last month, she has been busy with this matter. She has participated in everything big and small, no matter how detailed it is, and has controlled the whole process.
This is of course caused by obsessive-compulsive disorder, but more importantly, it is an excessive focus on my first work.
Although he has the support of his father, Lao Zhang, a famous director, Zhang Feng's future in the film market is still not optimistic.
Who made her a female director?
A very real problem is posed in front of Zhang Feng. Before the skin change has reached the stage of release, it seems that there is no need to put this matter on the table.
That is, in today's film market, the audience for female directors is really very narrow. It can even be said that there are not many female directors on the market.
This situation does not only occur in domestic entertainment. Even in country A, where the film industry is extremely developed, the number of female directors who can be named can basically be counted on five fingers.
This is the current situation, and you can’t help but admit it.
As a result, the pressure on Zhang Feng became even heavier.
Because among the slightly famous female directors, the vast majority still shoot biopics and traditional literary films.
The genre she challenged, that is, authentic commercial films, is almost non-existent, or in other words, very rare.
Therefore, as a commercial film, it must achieve good box office results, otherwise Zhang Feng's first step will be ruined.
After all, for different movies, the audiences have completely different standards of evaluation. If it is a commercial film, you must show the attitude of a commercial film and prepare enough explosive points to satisfy the audience.
If you make a literary film, even if it makes the audience sleepy, it won't be a big problem. In short, the audience for this type of film is not an ordinary theater audience.
As long as the critics at the film festival like it and the judges support it, that's enough.
Therefore, in order to obtain good box office, Zhang Feng can be said to have worked hard over the past month.
Not only has a lot of pre-publicity been done, but also the premiere has been fully prepared. Everyone who comes to watch the movie can get skin-changing peripheral posters and small gift bags after entering the venue.
If this had been in the era when Wu Di traveled back in time, it would have been called a souvenir, but in 2009, this title didn't seem to be common.
Of course, this idea came from Wu Di.
When a movie has developed to a certain stage, its publicity work is also constantly improving and changing. For example, for a period of time, it was popular in various media to spread a considerable number of press releases. This method of publicity is particularly uneconomical.
, and basically don’t pay much attention to quality.
What we pursue is a quantity. Stop signs at any station, advertisements placed anywhere, or even giant screens on the outer walls of shopping malls can all be ways of publicity.
What we need is to constantly bombard your eyeballs with overwhelming propaganda. Humans, in the final analysis, are all visual animals.
When the vision is greatly impacted, the memory of something will be more profound, that's for sure.
As a result, seeing more advertisements of all kinds, people will naturally choose movies they are familiar with when entering the cinema.
This is a very cruel reality.
Now is no longer an era when the smell of wine is not afraid of the dark alleys. And the audience is not as harsh as imagined.
If a movie has a good director and actors that you are familiar with and like, then you can give it a try no matter what the subject matter is.
When it comes to drafting, the methods are a bit rougher. Movie producers at this time often don't have much marketing experience. They know that in order to sell a movie, of course they have to say good things and work hard to praise it.
However, they only know this method, so the promotional materials written by their hands are basically carved from the same mold.
The slogans are basically the same, they are all based on quantity.
Of course, in 2009, this kind of marketing method was still very useful, because the Internet active people in this era did not see too many tricks.
As long as there are enough positive reviews, they will naturally believe it and be tricked into entering the cinema.
This kind of publicity often leads to two consequences. One is the most common one: the audience is fooled into entering the theater with high expectations, and then walks out of the theater cursing.
Then he turned around and posted negative comments online and argued passionately.
And the other ending is, of course, everyone is happy.
The quality of the movie itself is excellent, but the creative team also has very high expectations for the box office, so it is inevitable that they have pushed too hard and spread it too widely when promoting it.
However, the results are still good.
After all, the quality of the movie is the most important thing. Even if the audience is fooled into entering the movie, they will still be satisfied in the end. Both the producer and the audience get the ending they want, an absolute win-win.
A movie like this is basically not far away from being a big hit.
Of course, this kind of cookie-cutter bombing propaganda was no longer effective in the era when Wu Di traveled through time.
The main thing is that the audience has become more experienced and less easily deceived. They are well-informed and are definitely veterans.
Using the old method to continue to deceive them no longer works.
They have been exposed to too many bad movies that were blown up in front of them and then turned into pulp after entering the scene. The minister has a bad mind!
Therefore, Wu Di, who traveled from that era, is definitely at the forefront of his contemporaries in terms of publicity.
Although overwhelming publicity was useful in 2009, the audience still fell for it, but it is always a good thing to make marketing more humane.
Besides, it doesn’t necessarily cost more than the draft of “Shui Man Jin Shan”.
Caring and professionalism are the focus of marketing.
Being considerate, to put it bluntly, means treating others with oneself and having empathy.
For example, the movie "Skin Change" is mainly aimed at young women. So what kind of hobbies do women in this range usually have?
Small, exquisite, small gifts that reflect a certain taste and are worthy of collection will be their favorite.
So, with Wu Di's advice, Zhang Feng found a specialized foundry and produced a batch of dolls and small pop-up cards, all of which were of very good quality.
If this was a movie aimed primarily at a male audience, a cutesy gift would be a little inappropriate.
It can be used to make mecha models or practical souvenirs, which is a more suitable choice.
Quality is also an important point to pay attention to, which many film producers often ignore.
For example, when promoting a movie, many film producers also understand that giving some small gifts will help the audience leave a good impression of the movie, and it will also make it easier for them to help promote it after the show.
These are all proper tap water, which is very valuable.
But, there are some unlucky film producers who, although their ideas are very good, their execution is extremely poor or even counterproductive.
It is because the quality of the gift is not up to par, giving people a sense of shoddy work. In fact, this has greatly damaged the reputation of the work.
You think, in this way, a lot of money was spent on producing peripheral products. However, when the fans opened the small gifts when they received them, they found that the quality was extremely poor.
On the contrary, it will turn off people's appetite. It is better not to give it away. In short, it has the opposite effect and will bring a wave of black water.
Therefore, with Wu Di's help, Zhang Feng contacted quality-guaranteed manufacturers to produce peripheral products.
As for these products, their designs are also supported by professional companies.
This is another point that Wu Di wants to demonstrate, that is professionalism.
It is most critical that professional matters should be left to professionals. Many times, some film producers, in order to save trouble, will outsource a large number of tasks to the same company.
For example, the company responsible for producing dolls also provides design, which is sometimes a bit difficult, because some companies used to only do OEM business, and the upstream companies directly provided them with designs, and they just followed it. Before, there was no such thing.
Yo experience in this area.
When such a job comes suddenly, I am naturally in a hurry and unable to cope with it.
However, who would refuse the profit?
That must be the next step. If you can’t do it, you must be able to do it, no matter what the quality of the finished product is?
Many movie producers also have this mentality and often don't care about the quality of peripheral products.