After all, it is already very rare for current film producers to be able to guarantee the quality of a movie.
Those peripheral products are just marginal. To be honest, people in this era simply don’t care about the small profits of peripheral products.
There was too little meat, so I couldn’t appreciate it.
Therefore, when there is a problem with the product, they often have a very arrogant attitude. They will think that the negative reviews and uproar from the audience are just sunspots trying to disrupt the box office performance of the movie.
Therefore, they do not allow any questioning, they cover it up, and instead stand with companies that make inferior products to cover up the truth.
Such a result is conceivable. One thing that is obviously easy to solve has been made worse and worse by them.
Wu Di, who has experienced countless marketing wars, is determined not to let such a thing happen.
Therefore, he paid close attention to the design of the product and took over all the things that should not have been within the scope of the actor's responsibilities.
Wu Di did this, but no crew member jumped out to express dissatisfaction.
One is that someone has to do this work, and many professionals on the crew are only concerned about the quality of the movie itself, and they don't care much about the production of these peripheral products.
Many things were initiated by Wu Di. Without him, these things would not have been put on the agenda.
Therefore, Wu Di was willing to take over the job, so naturally no one objected.
Moreover, Wu Di's current identity is also multiple. On the one hand, he is the leading actor in the movie. On the other hand, he is the boyfriend of director Zhang Feng. They are family members. What's wrong with paying more attention to film production?
Although neither Wu Di nor Zhang Feng has acknowledged their relationship yet, this relationship has long been acquiesced by the crew.
The two parties have no intention of avoiding suspicion, and their interactions at work have become more and more frequent, and they have become more and more intimate.
If this is the case, what will happen if someone opens a mom-and-pop shop?
Of course I accepted it.
Besides, where can you find an assistant as good as Wu Di? Why would you be dissatisfied?
Although he also helps on the crew, he never interferes in specific filming matters. He will not participate in any professional matters related to the film.
What he is busy with are all the trivial things surrounding outsourcing.
Of course, the crew welcomes people who understand current affairs like this.
The most important thing is that peripheral products can be regarded as a business that can generate income for movies, which is better than pure money.
No matter how small a fly is, it is still meat.
As a result, this batch of finished products was made, and not only did the audience like it very much, but even the crew members rushed to collect it.
Because the quality is really good and the shape is good.
Wu Di was also generous. He gave the first batch of finished products to the crew for free. In fact, he was not being generous. He did this to see the feedback from the market and try to eliminate all shortcomings before the peripherals were officially released.
Find it out and improve it in time.
The crew members are also ordinary viewers, and their tastes cannot be deceived. Everything was just as Wu Di expected, and the response was particularly good.
That's half the peace of mind.
The initial setting of these peripheral products was not to be sold randomly. According to Wu Di's theory, in today's society, hunger marketing is always tried and true.
The harder it is to get something, the more people are obsessed with it and will work hard to get it. In order to achieve this goal, they are willing to waste money and time.
Spend money, increase fares, and queue all night long.
When it comes to marketing, Wu Di is professional, even more professional than he is as an actor!
As an actor, he is like a tiger in the mountains, a monkey acting like a king. To be honest, his acting skills are far behind those of those big names.
However, with the support of the system gift package, it can indeed reach a decent level.
However, marketing is his personal area of expertise. He was originally responsible for external publicity work in the family group in his previous life.
Yes!
Although he seems to be a second-generation ancestor, and indeed he is a second-generation ancestor, Wu Di did not do nothing in his previous life.
In the family, he also has an industry that he is responsible for. Of course, the so-called external publicity has always been a relatively marginalized industry. Wu Di was responsible for it because his father was not optimistic about his ability at that time.
And what about Wu Di?
Of course I know what his father thinks of him. He is a useless second generation ancestor, so just give him an errand so that he can brag about it when socializing with others.
After all, he is the son of a large group, so he must have a name.
Although no one cared about it at first, Wu Di was quite satisfied with this job. At first, he did make several publicity projects, and some of the social responses were very good, which directly boosted the benefits of the company.
But later, due to various changes, it was impossible to continue, so Wu Di became a young man who did practical things, and turned into a dandy who only knew how to eat, drink and have fun.
Now, when the marketing war for the skin-changing movie has begun, Wu Di is starting to feel itchy. Can the unfinished business in the previous life bloom again in this life?
This doesn't seem impossible.
Moreover, what we are involved in now is the promotion of movies. To be honest, compared with the promotion of industry, the promotion work of the entertainment industry such as movies is much easier to carry out.
Therefore, in the external publicity of the film Skin Change, it seemed that Wu Di was not involved at all, but in fact he was everywhere.
Take the sale of this small gift package, for example. Originally, the production capacity was already prepared. In order to replenish the goods in time, Wu Di and the others contacted manufacturers whose products were available and could guarantee quality.
However, he did not release all these styles.
Moreover, if you want to get these beautiful figures early, just spending money is not enough. Even if you have money, you may not be able to get them.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Now, after various operations by Lao Li, the schedule for the skin change has been officially finalized, and it is the first day of the new year.
And just as they had expected from the beginning, The Master will also be released in theaters on the same day, which seems to have no suspense.
At the beginning, during the filming period of the two movies, both the external media and the theaters were the most optimistic and concerned.
Although the publicity on the Master's side is not as good as that of the skin-changing, because it has the support of big names, it is a blockbuster with huge investment, and there is a sense of bullishness, the theater chain does not dare to offend the Master, and it has done a lot for the Master from the beginning.
Filming.
The intelligence network on Zhang Feng's side is not useless. From the various information gathered from the side, it can be concluded that when the film is released on the first day of the Lunar New Year, Skin Changing and the Master's filming are very tight. Who can take advantage of it?
To know more, we still have to look at the various promotional activities in the first half month.
Even if the theater chain has finished filming, each specific company will still have some flexible filming in hand.
At that time, they will look at the early market feedback of the film to determine the final filming.
Once the filming has been decided, there is very little that Zhang Feng can do. What she wants to actively strive for now is the mobile filming in the hands of major theaters.
If there is an extra 0.1%, the box office is likely to be in the millions. Who can not work hard?
Therefore, in terms of publicity planned by Wu Di, he also tried to link the sale of the figures with movie viewing.
The first batch of people who can get the figures, of course, do not have to spend money. You can’t buy them even if you spend money. During the premiere and the New Year’s Day movie release, the organizer will release a certain number of figures in designated cinemas.
Dolls, small standing cards and other souvenirs.
Quantity is definitely limited, first come first served.
Designated movie theaters must also appear in the downtown areas of some key ticket-rich cities. Therefore, if you want to get trendy figures such as celebrity portrait cards and character dolls, you need to go to the movies.
So, there was a box office.
And dignity is, of course, sufficient.
After all, the quality of the figures that Wu Di participated in the supervision and production is quite good, and it is also meaningful. In terms of ticket prices in 2009, if you can exchange a movie ticket for a figure, it is definitely a bargain.
value.
When Wu Di launched this project, there were also voices of opposition among the crew. Many people questioned that it had already cost a lot to produce these figures, and they also had to give them away for free. Isn’t it just a loss and a profit?
yes!
It's about losing money and making a profit. Wu Di doesn't shy away from this at all, but these are all temporary, and all marketing routines are actually similar in the end.
You always have to invest money first, and the return is always delayed. If you don’t even have such a little patience, then why make a movie?
Aren’t the routines for making movies the same?
Could it be that after the investors put out the funds, the movie will be automatically generated and then put into theaters and make money directly?
Besides, Wu Di is not someone who doesn't calculate costs. We are all mature businessmen. How could we not consider the specific benefits before doing anything?
Of course you will lose money by giving away figurines, but this is within a controllable range. After all, there are not many cinemas that sell figurines, and the quantity that each cinema can put in is of course limited.
Moreover, this time the figures will be released only on the first day of release, and they will not be given away throughout the entire release period.
If it were done like that, Xiao Wu wouldn't be able to bear it, and the money would be burned.
Besides, protesting is useless.
Just asking can put an end to all disputes.
Will you give me money?
Who paid for it?
If it’s not Xiao Wu, since boss Xiao Wu pays for it himself, what else do they have to say?
Since there are figures given away on the first day of the release, the premiere will be no exception. What's more, there are fewer people at the premiere than on the day of the release. A small effort can win great praise.
, this kind of thing, of course, does not lose money.
Don’t underestimate the benefits of public opinion. Although it seems illusory, it can have a huge impact on the real world.
Let’s not even talk about it. Just talk about the big stars who are active in the entertainment industry. There are almost none who are not affected by public opinion.
They create public opinion, and they are also burdened by public opinion.
Turned into a more professional word, it is word of mouth.
Whether it's an actor or a singer, his or her reputation is built on day-to-day publicity.
There are very few people who can break away from this set of formulas, and those people are either already ignorant and unnoticed, or they have such strong personal business abilities that they can make the audience forget all the scandals and rumors surrounding this person.
, only pay attention to his works.
Of course, even such a master has to face a mixed ending. His treatment in various media will never catch up with those who already have a good reputation.
There is no way, the upper limit is already there.
And what about these little gifts?
It is said that etiquette is less important than affection, but the same applies to marketing.
Just look at the smiling faces of these little girls when they received the figures, and you will know that these little gifts are very suitable for them.
Of course, both the two little flowers and the real brother still have many male fans, and the age group is also within the range of consumption. Although some figures are not very in line with their hobbies, they are free of charge.
, the quality looks good, but I have no use for it, so it’s not bad to give to my girlfriend, not shabby.
Wu Di followed Zhang Feng and arrived late. To his surprise, the big names arrived earlier than him, which was very embarrassing.
Seeing Wu Di and Zhang Feng both coming backstage, Cifang immediately gave them a wink.
"Don't explain, sister understands."
Just as Wu Di was about to explain a few words, Sister Cifang waved his hand to stop him, as if he was shooing away flies.
Wu Di had no choice but to give up.
"let's talk?"
"Didn't you say something big happened?"
Cifang took the drink handed over by the assistant, took a sip lightly, and looked at Wu Di in the mirror: "There's no rush."
"Let's wait until after the premiere is over. This will save you the trouble of listening and being in a bad state, which will affect the effect of going on stage."
hehe……
It seems to be quite caring.
"Why didn't Sisi come?"
Zhang Feng went to the front desk to make final preparations, while Wu Di sat down to touch up his makeup.
After all, you have to go on stage. Even if you are a man, in today's world, you always have to change your hairstyle, draw eyebrows high and low, and so on.
Cifang smiled: "Of course it's because of other things, but I've already told Director Zhang, so you don't have to worry."
"You can do it. Things are going very smoothly with Director Zhang."
Wu Di curled his lips, knowing that there was no way she could turn over this page.
Anyway, this matter is no longer a secret in the industry, and Wu Di has nothing to hide.
Zhang Feng himself didn't mind.
If she had minded, she wouldn't have held Wu Di's hand and walked backstage just now.
"yes!"
“It went very smoothly.”
"How are you?"
"Didn't find one?"
Wu Di has never paid much attention to the news in the entertainment industry. Even in his previous life, these little flowers had been promoted to big stars, and he had watched them become popular all the way.
However, we don’t know much about their various scandal stories.
Mentioning this, Ci Fang's eyes suddenly turned a little gloomy: "Me?"
"Where do I have time?"
"I want to work hard now!"
Since 2005, Cifang has been in the TV drama industry for several consecutive years, which not only expanded her popularity, but also made her style difficult to improve.
It can be said that there are advantages and disadvantages.
This time, Zhang Feng finally extended an olive branch to her, and Cifang took it seriously.