""Coco"? Isn't this animated movie from the United States? Why did Tongji Entertainment come out to promote it?"
"Didn't you notice? As mentioned above, the screenwriter and producer of this movie have Xu Ji's name in many places!"
"Damn it, Xu Ji is planning to enter the foreign market! When did he quietly set up a studio outside?"
"Before the release of "The Return of the Great Sage", I thought Xu Ji was just playing tricks, but now I feel that he is indeed serious. Even the branch of Cherry Animation has opened abroad!"
As the promotion of "Coco" becomes more and more intense, netizens on the Internet have also paid attention to this animated film that seems to have nothing to do with Tongji Entertainment, but in fact it has a lot to do with it.
Of course, in addition to being released in China, this movie was also released simultaneously abroad.
In fact, many people don’t particularly understand why Xu Ji did this.
Although there is already a company in China, we still have to go to the United States to open another animation branch.
The only explanation is that Xu Ji’s purpose is obviously not just for the domestic market, but to make animated films that foreign audiences will also buy into.
Many marketing accounts and bloggers on the Internet have analyzed it clearly.
But it can be summed up in just one sentence.
That is, I am not optimistic that Xuji can really gain a foothold in foreign markets.
After all, many domestic directors or companies have planned to develop abroad to increase the audience of their company's investment works.
But the final result was basically unsuccessful.
The only company in China that does relatively well is smallpox, and they have cooperation with local companies in the United States and other countries.
But basically they are in a relatively passive position in cooperation and do not completely occupy the dominant position.
Although Xu Ji has indeed created many miracles, even some netizens who usually think highly of Xu Ji are not very optimistic about him.
"In fact, there is no need to do such a show. After all, it is not just export to domestic sales. Most of the box office is still contributed by domestic audiences."
"It was released simultaneously in the United States and China, but I took a look and found that Xu Ji's animated film didn't get much attention on foreign social media."
"It's so normal. If it weren't for Xu Ji's name, there wouldn't be many people watching this movie in China."
.......
At the same time, when the promotion started abroad, Yin Shabai from the overseas theater chain finally negotiated the contract.
Started to replace Cherry Animation to help with the promotion and distribution of "Coco" in the United States and other European countries.
In fact, Youman was very happy to hear Yin Shabai's words and agreed directly without much thought.
Mainly, although I acquired an animation company, this company specializes in animation, but it basically takes some outsourced work, and has no experience in being responsible for film promotion work.
Not to mention those in charge of the domestic Tongji Entertainment sect, they all know little about the United States.
After all, Yin Shabai is a theater company. Although it is not a completely professional company, it will definitely not make any mistakes. It is indeed a good way to leave it to them for promotion.
More importantly, Yin Shabai directly stated that there would be no charge, and even the publicity expenses incurred during the process could be paid by them in advance.
Finally, give Cherry Animation a more detailed expense schedule for reimbursement.
Youman has no reason not to agree to such a good thing.
Facts have proved that the third largest theater chain in the United States represented by Yin Shabai is indeed very professional in this regard.
It didn't take long for the animated film "Coco" to be promoted on the Internet in the United States.
The number of views of the promotional video on the Internet even exceeded 30 million times in a short period of time.
Compared with Tongji Entertainment’s relatively simple and crude publicity methods in China, Yin Shabai uses many methods
The formula is much more clever.
After all, the United States is not China, and Xu Ji does not have any visibility in it yet.
......
As the up owner of the film and television area, Sang Shaolong needs to frequently pay attention to some information about foreign movies due to work reasons.
What he didn't expect this time was that Xu Ji actually set up an animation branch abroad.
And a new animated movie has also been produced, which will be released soon.
This news was not leaked at all before.
And this time it was released simultaneously at home and abroad. As many netizens said, it is obvious that Xu Ji plans to enter the international market.
This time "Coco" was not only released in the United States and China, but also in theaters in many countries and regions.
This is actually not a very rare thing in Chinese movies in the past.
Domestic film and television companies have done similar operations before.
But without exception, basically no one can succeed.
Even deliberately trying to please foreign audiences has resulted in a nondescript film.
There is no market in China.
The only difference is that Xu Ji chose to use animated movies this time as a stepping stone to enter the international market.
Sang Shaolong thinks this is a good choice.
However, Sang Shaolong has no way of predicting what kind of results the film will achieve after it is released.
As for China, relying on Xu Ji's own popularity and the reputation accumulated by the previous "The Return of the Great Sage", the final box office results should not be too bad.
However, whether Xu Ji’s work will adapt to the local environment abroad will have to wait until the box office of the movie is released.
Of course, Sang Shaolong himself still hopes that Xu Ji can succeed.
I also have confidence in Xu Ji and want to conquer foreign audiences with his works. If Xu Ji cannot do it, then other domestic companies, directors and screenwriters will probably be even more powerless at present.
Fortunately, this time the movie was released simultaneously in the mainland and abroad, and Sang Shaolong was able to watch the premiere as soon as possible.
......
Entering the theater, Sang Shaolong was a little surprised that the attendance rate for the movie premiere was unexpectedly high.
Obviously, the recent movie "The Return of the Great Sage" has helped Xu Ji's Cherry Animation accumulate a lot of reputation.
At the same time, they may also know that this movie was also released simultaneously abroad, and many people entered the theater with the idea of supporting Xu Ji.
At this time, the theater lights slowly dimmed.
In fact, Sang Shaolong didn't like to go to the theater to watch animated movies before. In addition to the fact that domestic animated movies are too child-oriented, there is also the fact that the theaters are basically full of audiences with children.
Children often make a fuss or cry suddenly, which greatly affects the movie-watching experience.
But today is not a holiday, so most of the audience in the theater are adults.
There are also students, but they are basically middle school and high school students, so there is not that much fuss.
Obviously, everyone's views on animated films have changed after the last film "The Return of the Great Sage" was released.
Before, there would certainly not have been so many adult audiences coming to watch animated movies.
While Sang Shaolong was thinking about these things, the screening of "Coco" finally started.
......
After the Dragon Label, it is still the opening animation of Tongji Entertainment and Cherry Animation that Sang Shaolong is very familiar with.
If it weren't for the fact that the dubbing in the trailer was in English, Sang Shaolong might have subconsciously thought that this was a work produced by Cherry Animation in China.
But obviously, although Xu Ji is still the screenwriter and the chief producer of the entire animated film.
The production staff are completely different.
It should be mentioned in previous reports
The animation company acquired by Tongji Entertainment in the United States was responsible for the production.
At this time, the movie has also begun to officially enter the plot.
The story does not take place in China, nor in the United States, but in a small country abroad that is not that well-known.
What is different from the previous Return of the Great Sage is that the characters in this time do not let people know the background of the story right from the beginning.
It unfolded on Miguel, a 12-year-old boy born into a shoemaker family.
Miguel has had a musical dream since he was a child, but unfortunately, music is forbidden in his family.
They believe that their family has been cursed by music because Miguel's great-great-grandfather once abandoned his family and children in pursuit of the so-called musical dream.
Even in the photos on the altar that usually honors the deceased, the corner of my great-great-grandfather’s head was directly torn off.
......
"There's nothing too amazing so far."
Sang Shaolong watched and commented silently in his heart.
However, he had already seen the trailer of the movie before, and he still remembered that there were skulls and undead in it.
Could it be a horror-oriented animation?
But the painting style doesn’t seem to be very similar.
With such doubts, Sang Shaolong continued to focus on the movie being shown.
What follows is still centered around the perspective of the little boy Miguel.
On the Day of the Dead, for his musical dream, Miguel secretly began to prepare to participate in the talent competition held in the square.
But in the end, he was opposed by his family.
He even broke his guitar, and Miguel ran to the square in sadness, but was told that those without instruments could not compete.
Originally depressed, he suddenly thought that the idol he worshiped was probably the shrine of his great-great-grandfather, the god of song Dracus.
On it is the guitar that the other party used during his lifetime.
Miguel carefully took off the guitar and plucked the strings excitedly, and then he found that he had turned into an undead.
Living people cannot see him, but some dead souls can discover MiG's existence.
......
The story of the movie is not very complicated, and the plot is also simple and easy to understand.
But what surprised Sang Shaolong was that he had previously thought that this animated film was about a little boy Miguel pursuing his dream.
But the more I looked behind, the more I realized that my idea was wrong.
In particular, the appearance of the character Hector and some novel-sounding settings are all eye-catching.
It is mentioned in it that there are three deaths in a person's life. The first time is when the heart stops beating, which is biological death.
The second time is when the funeral is held. At this moment, your social identity will be erased from this world. It is a social death.
The third time: It is the death of the last person in this world who remembers you. This moment will be the real death, and no one will know that you have been in this world from now on.
For example, the petal bridge in the animation that connects the real world and the world of the dead can only be opened on the Day of the Dead, so that the deceased can return to the real world and reunite with their families.
But the condition for crossing the bridge is that there are only photos of people worshiping the dead in the real world, otherwise there is no way to return to the real world.
And when the last person who remembers you in the real world also forgets you, then the people in the world of the dead will also disappear.
Death is never the end of life, forgetting is.
Sang Shaolong didn't know why, but when he watched the plot in the movie, he suddenly felt that his whole person was greatly touched.
Especially when Hector came to see his friend and found that the other person would disappear at any time.
He asked Héctor to play a piece for him. Héctor, who had already given up performing, picked up the guitar and decided to make an exception for his friend.
Under the night, one person plays and sings, while the other listens quietly
When Hector finished playing, his friend also left with the wind.
Not only Sang Shaolong, but also many people watching the movie had their eyes turned red.
......
Hector is about to disappear, and his only wish is to get his photo back, cross the Petal Bridge, and see his daughter.
Héctor told Miguel that the reason why he wanted to cross the bridge was to apologize in person to his daughter Coco, Miguel's great-grandmother.
And told her that her father loved him very much.
In fact, Sang Shaolong also guessed the direction of the next plot.
MiG took out the incomplete photo.
As expected, Hector is the great-great-grandfather of the little boy Migna who ran away from home.
In fact, he originally planned to give up his music dream and go home to reunite with his family.
But he was poisoned and killed by the so-called Drakus, and his works were robbed, so he became the so-called God of Song.
He wanted to sing one last song for his daughter.
It turns out that Hector's song "ReerMe" was not written to the world, but to his daughter Coco.
[In view of the general environment,
What follows is a battle with the villain Drakus.
Although he won, his great-great-grandfather Hector was about to disappear at this time.
At the end, great-great-grandfather and great-great-grandmother picked up the petals together and sent Miguel back to the real world.
MiG immediately ran to find his great-grandmother.
But the old Coco seems to have lost all his memory.
Miguel suddenly remembered something, then sat next to him and slowly played and sang the song "ReerMe" written by Héctor.
When Coco heard the singing, she smiled and sang along.
And he took out all the letters from Héctor in the past and the missing corner of the photo from the drawer.
In the end, there was naturally a happy ending, the truth was revealed, and Héctor finally got his name cleared and appeared on the family altar.
......
After the movie ended, Sang Shaolong was still sitting in his seat blankly.
Before coming to the theater, he really didn't expect that such an animated movie could touch him so much.
At first, he thought the movie was about Miguel's musical dream.
But after seeing the back, Sang Shaolong realized that he was indeed too small.
The movie is actually more about death, or family love.
Especially in the end when Miguel was willing to give up his music dream for the sake of his family, it was indeed very touching.
Of course, although the family members have always been against MiG.
But in fact, at the end of the movie, Miguel’s great-grandmother, who had strictly demanded that Miguel never touch music again, still gave her unconditional blessing.
This also seems to mean that there is no conflict between the two things that the movie wants to express.
It’s more like a story about loved ones finally understanding each other.
After Sang Shaolong came to his senses, he stood up from his seat and walked toward the exit of the theater.
Before watching the movie, Sang Shaolong had always thought that this movie was Xu Ji's first work to enter the international market.
Will there be a situation where some directors compromised in order to please foreign audiences, and ultimately their quality dropped seriously?
But after reading it, Sang Shaolong felt relieved.
Xu Ji's performance is still very stable.
It seems that this time it is the foreign film market, here to experience the shock brought by Xu Ji.