Chapter 386: Box office reputation at home and abroad blossoms
On the first day that "Coco" was released, its box office performance was not particularly good.
After all, there is still some time before the summer vacation.
In fact, it’s not a particularly good schedule choice.
Even with the exception of "Coco", some other movies have basically chosen to postpone their release to the summer season.
This is also because it happens to be released worldwide at the same time as the United States.
Of course, although the schedule is a bit awkward, it is not without any benefits.
Such a slightly unpopular schedule also means that "Coco" has no corresponding competitors in the Chinese film market.
Basically, those who choose to go to the theater during this time period have very few choices.
"Coco" also successfully received a very high number of films.
The box office of just over 100 million on the first day is no longer a high achievement for the early promotion with the support of many names.
But in stark contrast to the box office, the movie's reputation has exploded.
The rating on Huaban.com was 9.3 on the first day. Basically, everything is positive.
And film review self-media like Sang Shaolong also followed suit with praise.
"I originally thought that Xu Ji's new animated film would be a flop, but I didn't expect it to be so good."
"Although I don't know the taste of foreign audiences, I think if it is a movie of this quality, it should not be overturned even in foreign countries, right?"
"The enshrined remains are the passage that guides the family back home, and the lingering memory is the divine power that keeps the souls of the dead alive... I left the theater with red eyes after watching the movie. I can only say that Xu Shi is awesome!" p>
......
In addition to the evaluation of the movie itself, the most discussed thing is Xu Ji's plan to enter foreign markets such as the United States.
Obviously, there has been no news before.
As a result, such an animated movie suddenly appeared, and everyone knew that Xu Ji had quietly started to develop in the United States.
In fact, many media were generally not optimistic about this before the release of "Coco".
After all, it’s not like there haven’t been companies or artist directors developed there before in China, but most of them are acclimated.
Many artists cannot even become familiar abroad, and their works rarely achieve high box office results.
I didn't care about it before, but now after watching "Coco", many people are looking forward to its performance abroad.
"Xu Ji is actually very smart. It is a good idea to rely on animated films to open up foreign markets."
"Actually, everyone knows that the preferences of foreign audiences are different from ours, which is why there are so many directors who choose to make changes after going abroad. However, many so-called changes produce things that are not pleasing to both sides." p>
"In the final analysis, the quality of the movie is the key, and Xu Ji is very good at using his own advantages. A good script and story are more important than anything else."
At the same time, as the domestic ticket numbers were released, the first-day box office of "Coco" in the United States was also released.
......
"Thirty-seven million dollars!"
"I was indeed right in my bet!"
Elizabeth looked at the first-day box office of "Coco" and looked very excited.
Although it was not first in the same period, it was still ranked in the top three.
More importantly, after the movie was released, the relevant rating websites in the United States also received unanimous praise.
Word of mouth has begun to slowly ferment.
And this time, of the US$37 million, nearly 70% of the box office came from their theater chains.
Because he increased the film schedule of "Coco" to the maximum in advance, when other movies did not have many screenings, the audience could only choose their theaters to watch the movie.
This is the effect Elizabeth wants to see.
The other films originally scheduled for "Coco" were pitiful.
After all, the production company of this movie is a subsidiary of China.
And it was Paige’s prodigal son Martin who came to discuss cooperation.
No one is optimistic about it.
Who would have thought that after the movie was released, it would gain both box office and word-of-mouth success.
According to the original plan, Isabel once again increased the film schedule of "Coco" a lot.
Basically it has reached close to 40%.
It is equivalent to giving up the other two movies in the same period.
But Elizabeth knows that his opportunity now only lasts a few days.
After some other theaters have screened it, and if everyone adds the movie's schedule, then their theaters will not have such a big advantage.
But this does not affect the theater chain's revenue of at least tens of millions of dollars due to the three-day premiere.
This kind of business is quite cost-effective, and Isabel is eager to come back a few more times.
......
At the same time, in another state in the United States, Berg Company, which has the largest number of theaters and the most influential theater chain in the entire United States, also discovered that something was wrong.
"What's going on with this "Coco"?"
"How come I have no impression of this movie at all?"
Although "Coco" ranked third at the box office during the same period.
But this was the first day of the premiere, and the movie didn’t seem that special in terms of promotion.
As for the production company, I have never heard of its name at all.
But it directly took over 30 million US dollars in box office.
It’s impossible not to attract everyone’s attention.
"Mr. Berg, I am responsible for this matter."
"At that time, it was Paige's Martin who came to me to talk about cooperation on behalf of the film's management, so I didn't care at the time..."
A senior manager of the company said.
Arik Berg could not help but frown at this time.
Berg Company is considered a family business. He took over the company from his father ten years ago.
Subsequently, the Borg Cinema Line gradually moved from the third place in the United States to its current position as the leader.
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For example, Paige from the Eight Major Pictures has collaborated with Borg a lot, and he has also heard about the playboy named Martin.
I can indeed understand why the company's manager didn't take it to heart.
"Have you not read this "Coco" since it was sent to you?"
Hearing Arik Berg's words, the manager was suddenly frightened and broke into a cold sweat.
But he could only answer this question by not having read it.
Because if you don’t read the answer, it means that you are not serious about your work, careless, or too arrogant.
But if you watch it and still don’t give it that much, then it’s a matter of his personal vision and ability.
"I'm sorry, because I was busy with work at the time, and it was Martin who came to discuss cooperation, so..."
Arik Berg waved his hand.
"Okay, you are already an old employee of the company."
"I'll give you a chance. If there is a next time, Mr. Waqa, you can only find another job."
The manager nodded frantically at this time.
I dare not say anything more.
"I took a look and found that except for Elizabeth, basically other theaters, including us, didn't give this movie any film schedule."
"But it still achieved more than 30 million US dollars, which is enough to prove its potential."
"Notify me, please arrange the filming of "Coco" first, don't let Isabel's theater get a free advantage again!"
......
In fact, when the box office of "Coco" came out on the first day, the most excited person was not Elizabeth, nor the employees of Cherry Studio in America.
Instead, it was Martin Mason, Paige’s second son.
Although it seems that this matter has little to do with him.
He just went to help use his connections to get the movie released in most theaters in the United States.
But I still feel a sense of pride.
The most important thing is that after he joined Tongji Entertainment, he always felt like he was deceived.
After all, a movie with an investment of less than 5 million really made him feel that Xu Ji's company was a bit too unreliable.
But when the box office of "Coco" came out on the first day, Martin Mason seemed extremely excited when he recalled the heroic words Xu Ji had said to him.
At this time, the filming of "Saw" has reached the final stage.
The subsequent post-production is estimated to be completed within a month.
Martin can't wait to see how the movie performs at the box office after it's released in theaters.
The most important thing is that his father called him today.
Asked him about "Coco" and Tongji Entertainment, Martin pretended to be serious and said that these matters were business secrets and could not be leaked.
His father was quite helpless, but he finally scolded him without a single phone call.
Instead, he said that if there was anything that needed help, Martin should not do everything by himself.
After all, we have resources at home, so there is no need to throw them away.
Although Martin behaved very calmly on the phone, there was not even a big fluctuation in his tone.
But when he hung up the phone, he almost jumped up with excitement.
Mainly because he felt for the first time that his father's attitude had changed.
It’s no longer a disgusting tone towards him throughout the whole process.
In fact, Martin Mason was able to agree to Xu Ji in the first place because what the other party mentioned could make everyone look at him, a rich second-generation person with no knowledge or skills, with admiration.
Among them, what Martin cares about most is naturally his father’s opinion.
After all, compared with his obedient brother who will most likely inherit Paige in the future, he really seems like a person who only causes trouble.
Martin had always had a nonchalant attitude before, but only he knew in his heart that he still cared about all this.
Just because I don’t know how to change, sometimes I will be misunderstood, and I will simply break the pot and throw it away.
......
As for Paige Pictures, Martin's father Wesker Mason doesn't want to pay attention to the recently released "Coco".
Mainly because after the movie box office came out, many business partners called and asked about the relationship between this movie and their Paige.
In fact, Paige has always been weak in animation.
It's not as good as some of the eight major film studios that can produce a hit animated movie from time to time.
In terms of Paige’s animated films, there are basically no films with good results.
So this time in "Coco" everyone thought it was Paige secretly holding back her ultimate move or something.
The only person who was confused was Wesker Mason, the company's boss, who didn't even know about this.
I asked my subordinates to investigate, and it turned out that this animated movie had absolutely nothing to do with them.
He is not an investor and has not provided any help to the other party.
He also wondered why so many people associated Paige with "Coco".
Until I heard someone mention the name of my second son Martin.
Only then did he realize why.
"Mr. Wesker, we have found out."
"The production company of this animated film is a company called Cherry Animation."
"And this Cherry Animation is wholly owned by China's Tongji Entertainment mentioned last time."
Hearing the results of the investigation, Wesker was not surprised at all.
In fact, since he learned that Martin went to each theater chain to help negotiate cooperation, he knew that this matter was probably inseparable from the Chinese company.
Because Martin seems to be working under this Chinese named Xu Ji.
Even in the past week, I heard at least three times that Martin had caused trouble. More than a month has passed, but Martin seems unusually calm.
You can't even see anyone.
Being on the set every day, it feels like a completely different person.
"Should we contact this company?"
The subordinate asked tentatively.
After all, everyone knows Martin’s identity, so it’s hard not to think that the other person is approaching Martin with a purpose.
Wesker Mason shook his head.
"Not used for the time being."
"I can't understand what Xu Ji wants to do now?"
"According to the size and strength of his company, as well as the production level of this "Coco", there is absolutely no need to use this guy Martin to contact us."
"If you come directly to Paiqi to discuss cooperation with us, we will not refuse, and will even welcome you."
The subordinates couldn't help but guess at this time:
"Sir, could it be because this Chinese man really takes a fancy to Master Martin's talent?"
Wesker Mason couldn't help laughing when he heard it.
"Are you crazy or am I crazy?"
"Can that guy Martin have..."
Wesker stopped mid-sentence.
Mainly thinking about the changes that took place in Martin Mason during this period.
Maybe my previous prejudice was really too great?
After all, he is Wesker's son, although he has not received any good reviews over the years.
But Martin has always looked so informal. If he really does something seriously, is it possible that he really has no hope of success?
Although he did not grow up with his two sons because of work.
But I still know them all relatively well. As his youngest son, Martin is not actually a fool, but is actually quite smart.
Of course, many times the other party's intelligence is reflected in how to defraud him of money.
"If I can really help my son change his ways, I would really like to thank him for this miracle."
"I don't have to worry about Martin's affairs for the time being. I want to see what this kid can do."