Chapter 426: The stubborn new president of Penguin Video
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"The quality of this drama is just that. If the time were changed and the show was heavily publicized, there would still be a chance to make money back."
"But at this time, the possibility is too low."
...
Congzhu quickly gave Penguin Video’s new drama a death sentence.
Of course, she is not without aim. Congzhu has a high degree of confidence in her own vision. She is not necessarily number one in the entire film and television industry, but she is definitely among the best.
It's rare to make a mistake.
Except when he first met Xu Ji, he missed the fairy sword because of his arrogance and contempt.
However, after that lesson, Congzhu himself had long since corrected himself from this problem.
If Xu Sheng was still in charge of Penguin Video, this situation would basically not happen.
But now that the person in charge has been changed, although it seems a bit outrageous, it is still possible.
Anyway, this is definitely a good thing for kiwi fruit.
At present, kiwi fruit has slowly surpassed Penguin Video to become the industry leader, but Penguin Video is, after all, a skinny camel bigger than a horse, and its progress is relatively slow.
This time the penguin committed suicide, which accelerated the progress.
...
"That's not right. What the hell are you doing at Tongji Entertainment? Why don't you see them taking the initiative to announce it?"
Wang Xinyuan looked at the news on the Internet and was a little confused.
He has raised the promotional resources for their new drama to the highest level, even slightly exceeding it.
I originally expected that Tongji Entertainment and G Station would join in and burn money with them.
But what’s surprising is that when it comes to the large-scale and intensive publicity for Penguin’s new drama, the opponent seems particularly calm and even ignores it.
Isn't Xu Ji too arrogant?
He was still thinking, but at this moment the senior executive he called to the office began to explain.
“Tongji Entertainment’s dramas will not be widely publicized.”
"This is their long-standing tradition, and it basically hasn't changed."
Wang Xinyuan was a little surprised when he heard this.
After all, the other party's investment in this ghost blowing lamp is said to be quite large, estimated to be two to three hundred million.
Why would you be reluctant to spend money on the promotion of a drama with such a large investment?
Isn't this common sense?
"Why?"
The subordinate then opened his mouth and explained:
"They don't rely on big publicity, they rely on tap water, because the audience will help promote it."
"A new Tongji Entertainment drama can attract most of the audience to follow the drama."
“It’s really of little use to announce it again.”
Wang Xinyuan was stunned for a moment, obviously he did not expect such an operation to happen.
But I didn’t get too hung up on this.
“Now the hot searches on Weibo are basically all about our new dramas.”
"If this situation continues, and the new drama will be released next month, I don't believe how many people will still remember their movie "Ghost Blowing the Lantern."
After hearing Wang Xinyuan's words, the senior executive of Penguin Video shook his head silently in his heart.
He had no intention of continuing to persuade Wang Xinyuan, and he could not do so at all.
Anyway, if their self-produced drama fails this time, it would be better if they don't involve him.
...
Chi Jiang was a little surprised by the sudden official announcement of the new drama "Rainbow Miracle" on Penguin Video.
He originally thought that this time it would still be the case that other games were withdrawn and postponed, and then G station won alone.
Unexpectedly, in the last week, Penguin Video suddenly announced that the new drama will be aired at the same time as Ghost Blowing Lantern.
What's more important is that the investment scale for this new drama is huge, and the promotion and distribution is free of charge.
It seems a little too crazy.
Of course, Chi Jiang didn't have any worries.
The main reason is that he has already watched the second part of Gui Chui Deng's "Longling Labyrinth", and the quality is still at the same level as the first season.
And coupled with the emotional bonus from the first season, there is basically no shortage of popularity and traffic.
The popularity of the golden trio will be much higher than imagined.
As for the Internet at this time, which was full of promotions for new dramas from Penguin, Chi Jiang didn't take it to heart.
I didn’t even plan to spend money to promote it with Penguin Video.
The main reason is that he has self-awareness. Station G is definitely unable to compete with the other party because of its financial resources.
But the announcement is just an announcement. No matter how great the fanfare is before it is broadcast, the original character will still be revealed when the show is launched.
"Mr. Chi, this is the broadcast schedule of "Longling Labyrinth"."
The assistant knocked on the door and walked in, handing Chi Jiang a form.
Chi Jiang took a look at it, made sure it was okay, and then handed it back to the other party.
"Mr. Chi, don't we really want to announce it a little bit?"
"Now, except for our G site, Weibo and other platforms, they are basically all about Penguin Video's "Rainbow Miracle"."
The assistant hesitated for a moment before expressing his concerns.
Chi Jiang shook his head.
"It's not necessary, just follow the normal announcement."
The assistant was still a little worried and said with a bit of complaint:
"Tongji Entertainment is too calm, isn't it? Their official Weibo posts, starring Ran Bai and Zhu Zinan, don't feel very motivated."
Hearing this, Chi Jiang couldn't help but laugh.
"This is the style of Tongji Entertainment, haven't you gotten used to it yet?"
Chi Jiang has long since adapted. To the people at Tongji Entertainment, it seems that their mission is to finish filming and review the drama, and basically they will not pay any extra attention to it in the future.
It has always been like this. Chi Jiang also felt that something was wrong before, but later he found out that the show was still a big hit, so he stopped paying attention to it.
"But this time, I really can't blame the lead actor and director."
"According to the news I've heard, the next few seasons of Ghost Blowing the Lamp are already being filmed."
"Ran Bai and the others are probably quite busy now."
The assistant was obviously stunned when he heard this.
"The third season of "The Mystery of Longling" has not even been released yet?"
Chi Jiang nodded and corrected at the same time:
"You're wrong. It seems like it's not just the third season, but the entire series."
"I feel like it's been at least five seasons."
The assistant opened his mouth in shock.
"Is Tongji Entertainment that rich?"
The assistant's first thought must have been the investment costs involved in filming for several seasons together.
After all, the investment amount for each season of Gui Chuu Deng is not low. If so many films are shot at the same time, the investment alone will feel quite expensive.
Ordinary film and television companies really may not be able to come up with that much cash.
Of course, the most important thing is Tongji Entertainment’s confidence in the IP of Gui Chui Deng, which many film and television companies cannot match.
Many dramas actually have more than one season, but it’s completely uncertain whether most of them will have a second season.
Some scripts lasted for several seasons, but in the end most of them were cut in half due to poor performance.
Although the screenwriter can conceive ideas, he most likely will not write the script in advance.
Because it may be wasted effort.
Tongji Entertainment's operation of filming several seasons at once is definitely unique in the current film and television industry.
It sounds a little unbelievable, but when you think that the other party is Tongji Entertainment, it seems to become more reasonable.
Chi Jiang was not surprised at all.
Other film and television companies, even the Big Three, may not have such courage, but Tongji Entertainment does have the confidence.
First of all, Tongji Entertainment can make money. There is no doubt about this. The copyright fees for various film and television dramas are a huge sum of money, plus the G station’s share, as well as the share of the movie and so on.
Tongji Entertainment is not short of money at all and has abundant cash flow.
In addition, Xu Ji, as the screenwriter of Ghost Blowing Lantern, is the biggest insurance.
The consecutive filming of the following seasons is enough to prove Xu Ji's confidence in his script.
I don’t have to worry about the follow-up films being unfinished or having a bad reputation.