Chapter 467: March New Drama War: The Flaws of Sitcoms
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Phoenix Entertainment's previous cooperation with Penguin Video will also see a drama with a core of screenwriters aired online this time.
If we calculate the time, it happens to be at the same time as "Wulin Gaiden".
Although Xu Sheng, the boss of Penguin Video, told him not to worry, their new drama is completely different from Tongji's one.
Moreover, this time Tongji Entertainment’s drama is a sitcom, and it is unlikely that it will eat up all the market audiences.
Most viewers now have little interest in sitcoms.
But I don’t know why, whenever Li Bokai hears the name of Tongji Entertainment, he subconsciously feels a little uneasy.
In fact, every time their company's project overturned or had problems before, Tongji's presence was inevitable.
It's like a hit nemesis.
...
With the online broadcast of a period drama from Kiwi, the TV drama market in Mainland China has officially begun in March.
Of course, compared with the average of two new dramas from each of the three major platforms, Station G still relies entirely on "Wulin Gaiden" from Tongji Entertainment.
At present, although the audience expresses no interest in sitcoms, they still have high expectations for Tongji Entertainment's production.
As for publicity and distribution, each company is resorting to various means.
On Weite’s hot search, there are several rounds of related topics in a day.
Most netizens just felt a little confused when they saw it.
After clicking in, I discovered that it turned out to be a promotional method for a new drama.
Of course, the only thing that "Wulin Gaiden" can currently rely on is the golden brand produced by Tongji.
Compared with other dramas in which the actors are well-known, they can rely on various scandals or actor-related topics to bring popularity.
Tongji's "Wulin Gaiden" was originally a group drama with no clear male or female protagonists.
In addition, the actors are not well-known. They are all second- and third-tier actors. Some passers-by don't even know them at all. They can't even name the actors, but they just think they look familiar.
However, "Wulin Gaiden" did not consider the actor's reputation from the beginning when casting.
According to the suggestions given by Xu Ji, the casting basically focused on two aspects.
The first is acting skills. After all, actors' acting skills are the key to ensuring the quality of the drama.
Beyond that is the fit between the actor and the character.
Xu Ji's script basically describes the character's appearance and personality very accurately.
If you follow these requirements, you will basically not go wrong.
Of course, this will also cause the problem that there are no well-known actors among the main actors.
After all, most of the famous actors have already left a certain impression on the audience.
This still has an impact on the final effect of the play.
...
Tongji Entertainment has its own set of standards for selecting actors.
But obviously, netizens don't quite understand this.
In the past, Tongji Entertainment's dramas, no matter how few, would always feature some of their own actors.
As for the actors under Tongji, they are basically all on the front line, and they are not weak in terms of fame and influence.
Therefore, there are still some advantages when announcing the release.
This time, there was no actor named Tongji at all. Some viewers felt that Tongji himself did not pay attention to this drama.
Otherwise, it would be impossible not to use all of our own actors.
...
Sang Shaolong's blind date didn't succeed, but it didn't fail either.
It is said that the girl had a good impression of him and agreed to get along with him for a while.
This surprised both father and mother.
After all, this silly son of mine took his girl to watch three movies in a row.
This sounds a little too outrageous.
Unexpectedly, even if this was the case, the girl still did not refuse directly.
The two elders can only attribute it to the woman's generosity, allowing Sang Shaolong to seize the opportunity.
After celebrating the New Year, Sang Shaolong began to prepare to move back to his hometown.
After spending more than half a month, I finally finished it.
Currently, my relationship with girls is relatively stable.
It's just that every time he goes on a date with a girl, he's either watching movies or watching TV shows.
He was able to balance work and love, but the girls almost couldn't stand it.
It’s true that I like watching movies and watching dramas, but I can’t bear to follow Sang Shaolong in such a high-intensity way.
...
"Actually, I have no interest in sitcoms, but if it is produced by Tongji Entertainment, I might as well watch it."
Sang Shaolong said to the girl while looking at the list of new dramas to be broadcast recently.
The girl had been distracted and suddenly came back to her senses when she heard Sang Shaolong's question.
"ah?"
"What did you say?"
Sang Shaolong said it again and explained the reason at the same time.
The main reason is that although some sitcoms have been launched in recent years, they themselves are not interesting in terms of plot or other aspects.
Although there are various jokes, not only will people not laugh after reading them, but they will even feel inexplicably embarrassed.
Moreover, sitcoms are not the first choice of some major film and television companies.
Most of them are concentrated in small companies, and whether it is the investment or the cast of the drama, they all smell of shoddy production.
Of course, Sang Shaolong still has other feelings about Tongji Entertainment.
After all, the plot has many traces of the script, and judging from the promotional video, the investment in the scenes, props, and overall quality of this drama is obviously not low.
Tongji Entertainment’s dramas, starting from the original Fairy Sword, basically don’t have to worry about the overall texture.
Xu Ji is indeed willing to spend money on the production of the drama.
The two of them finished watching Kiwi's period drama, and the girl was distracted the whole time.
This subject was not of much interest to her.
Sang Shaolong gave his own evaluation. The quality of this period drama produced by Kiwi is still very good.
Although some details, such as the process of starting a business for the protagonist, are still somewhat incapable of withstanding careful scrutiny.
But I have to say that a score of 7 or above is more than enough.
...
While Kiwi's first new drama in March was launched online, new dramas on the other two platforms, Tudou Video and Penguin Video, were also launched.
What is surprising is that the three dramas did not have any major problems in terms of premiere data or word-of-mouth.
The drama with the highest rating is a suspense drama from Tudou Video, which actually received a rating of over 8 points on Huapet.com.
The main reason is that these dramas should have been aired last year.
In terms of its own quality, the platform is also confident.
However, due to the emergence of "The Legend of Zhen Huan" at that time, all three major platforms postponed the launch time and plan of the new drama.
Now it seems that the online drama market in March is expected to be a very fierce battle.
This is definitely good news for film and television up-and-comers like Sang Shaolong.
Of course, Tongji Entertainment's "Wulin Gaiden" has not yet aired, and Sang Shaolong still holds some hope for it.
According to the current situation, such a "Wulin Gaiden" may be popular, but it is unlikely to completely dominate the market and rob the audience of other dramas.
The limitations of sitcoms themselves lie there.
The plot itself doesn't have much tension and excitement.
It's more like just relaxing and looking around after a meal.
Therefore, sitcoms are the genre with the most viewers abandoning them midway.
I don’t know if Tongji Entertainment can change this situation.