Chapter 469: The data of 'Wulin Gaiden' surged in one week
Penguin Video, Xu Sheng was actually very worried, even on tenterhooks, before "Wulin Gaiden" was aired online.
After all, there are too many lessons learned from the past.
The shadow of Tongji Entertainment has always been something Xu Sheng has been worried about.
However, after the data of "Wulin Gaiden" came out, Xu Sheng finally let go of his worries.
Although the premiere data is not bad, compared with other previous dramas of Tongji Entertainment, the gap is too big.
It didn't even have a big impact on their urban romance drama.
Although "Wulin Gaiden" has a good reputation, the popularity of the drama is not as high as expected, and is even far lower than everyone expected.
It seems that due to the restrictions on sitcom genres, not many people choose to follow the show directly after the premiere.
...
The poor premiere data of "Wulin Gaiden" not only gave Penguin Video a lot of confidence.
Even the Kiwi and Potato video guys felt relieved.
Although the popularity of Penguin Video's "Just Meet You" is also very high, it is far from reaching the phenomenon level.
Both of their platforms can still capture a considerable portion of their audience.
But if Tongji Entertainment’s drama is as popular as it has been in the past and is discussed all over the Internet, then it will really be over.
There is no room for survival for other dramas.
Congzhu was also a little surprised, mainly because she was used to the immediate popularity of every drama produced by Tongji Entertainment.
Now suddenly a drama is not so popular, but I am not used to it.
Despite the current popularity of this "Wulin Gaiden", it will definitely not lose money and can even make a lot of money.
But there is still a big gap from previous dramas such as "Ghost Blowing the Lamp" or "The Legend of Zhen Huan".
Of course, Congzhu still hasn't completely let down his guard in his heart.
Because the rating of "Wulin Gaiden" on Huaban.com is too high, word-of-mouth is a very scary thing, or in other words, there have been too many dramas that have become dark horses based on word-of-mouth.
A long time ago, many people were not optimistic about Tongji Entertainment's new drama, including her.
But often these dramas rely on word-of-mouth reputation to become popular hit dramas.
Therefore, although the premiere data of "Wulin Gaiden" is average and it is not even very popular, Cong Zhu always feels that everything has just begun.
...
And the reality was exactly what she expected.
"Wulin Gaiden" is obviously different from some other dramas. The data on the day of the premiere was not the so-called highest value. In the following week, the number of views every day increased exponentially.
On the first day, 37 million views were played.
The next day, the number reached 60 million.
A week later, the cumulative number of views of "Wulin Gaiden" has increased to over 700 million.
On the seventh day alone, the number of new views exceeded 200 million.
This is undoubtedly a very scary growth, and it is something that many people have never thought of before.
Even if it is Tongji Entertainment, how could such a sitcom experience such exaggerated growth when its premiere data is average?
Discussions by some netizens on the Internet can probably explain this reason.
"There have been so many dramas aired recently that I couldn't watch them at first, but after watching "Wulin Gaiden", I suddenly felt no interest in other dramas."
"Me too, I originally thought sitcoms were boring, but I didn't expect them to be so funny."
"It's a must-see every day. It's the best way for me to relax after get off work."
"At first I just thought it was a bit funny, but the more I watched it, the more interesting life in Tongfu Inn became."
...
The popularity of the drama "Wulin Gaiden" has brought about changes beyond the imagination of most people.
This sitcom, which originally had little traffic, suddenly became a show that everyone followed after dinner.
The plot itself does not have too many restrictions, and it is not an exaggeration to say that it is suitable for all ages.
Being light-hearted and funny is always the biggest advantage of sitcoms, but some previous sitcoms were unable to achieve this.
But this time it was changed to "Wulin Gaiden", and everyone subconsciously thought that there was nothing new in sitcoms.
Even if Tong Ji came to take the photo, it would still be like that.
But as time goes by, many people realize that this is not the case at all.
I just didn't want to watch it at first, but because the show itself doesn't have too many restrictions, even if I just click on an episode, I can follow it.
So I just watched one episode with my parents, or classmates and friends around me, and I was completely hooked.
Needless to say, the next process goes without saying. Many people fell into the trap due to a strange combination of circumstances and directly caught up with the latest episode.
And not only has the broadcast volume of "Wulin Gaiden" on Station G increased significantly, but the ratings of the three major TV stations have also seen quite outrageous changes.
When it first aired, the ratings were only a few points. For the three major TV stations, this news was really bad.
After all, TV stations are not like video platforms that can broadcast multiple dramas at once.
The general prime time period of TV stations is only a certain period of time.
Moreover, once many TVs are updated, they will probably be updated every half month.
Under such circumstances, there is a high probability that only one drama can be selected to be broadcast in prime time during the same period.
Out of their trust in Tongji Entertainment, the three major TV stations decisively chose Tongji Entertainment’s "Wulin Gaiden".
And gave up many other dramas in the same period.
There are quite a lot of dramas aired in March, and TV stations have a lot to choose from.
So after the ratings for the premiere of "Wulin Gaiden" came out, all three major TV stations actually regretted it.
With ratings like this, it would be better to choose to exclusively buy the rights to some other dramas.
As a result, in less than a week, people from the three major TV stations began to smile again.
After all, the ratings changes of "Wulin Gaiden" itself are real.
Not only did it take less than a week to increase the ratings from one o'clock to three o'clock, but it was also a syndicated drama.
This chapter is not over yet, please click on the next page to continue reading! If this happened before, no one would believe it.
Especially those veteran employees who have worked in the TV station for more than ten or twenty years find this a bit whimsical.
But this is the fact, and the drama "Wulin Gaiden" successfully did it.
...
What Xu Sheng, the CEO of Penguin Video, found somewhat incomprehensible was why there had been such a big change in just this week.
Obviously, "Wulin Gaiden" has not carried out any large-scale publicity and marketing.
There are not even many hot searches, but the data in various aspects such as the number of views is constantly rising crazily.
This sounds a little too incredible and crazy.
"Just Meet You", which was originally at the top of the list of new views every day, has started to go downhill crazily in just one week.
Although you can still see the promotions they bought on hot searches, these are of no use at all.
Not only has the number of views dropped to second or even third place, but the gap with "Wulin Gaiden" is getting wider and wider.
The 200 million new views that day were already more than ten times what they had.
And as early as when "Wulin Gaiden" was launched, the number of views on the first day of this drama was even far less than their new drama.
These changes happened within a week, which is really incomprehensible.
Of course, this is just the beginning. It is obvious that Xu Sheng does not know how powerful the drama "Wulin Gaiden" is in attracting audiences.
...
In the second week after it was aired, the popularity of the drama "Wulin Gaiden" has become completely phenomenal.
Basically everyone has watched it more or less. Some people may not have watched all the episodes, but they know every character in the show.
The first broadcast of this drama clearly performed so mediocrely.
No one can explain how this is done.
But because the producer has the name of Tongji Entertainment, this phenomenon is not an unbelievable scene.
It's an unexpected but reasonable feeling.
Of course, film critics like Sang Shaolong also quickly gave their own analysis.
In fact, the summary is very simple, that is, "Wulin Gaiden" is completely different from previous sitcoms.
Whether it’s the investment and production that put more effort into it, or the scenes and characters in it that are more distinctive.
Of course, the most important thing is still Xu Ji's script.
This "Wulin Gaiden" can indeed be said to have exceeded many people's understanding of sitcoms.
Not only does the plot have enough funny elements, but the quality is also not low.
At the same time, the plot is smooth and there won't be any big logical errors. In other words, the whole drama itself has its own set of world views.
And in the world view inside, everything can become very reasonable, and people can't find fault with it.
Of course, the most important thing is the creation of characters.
Regarding China’s current benchmark for group dramas, Xu Ji’s name is basically inseparable.
If we were to make a list of the so-called most outstanding supporting roles, I would estimate that most of the characters in it are from Tongji Entertainment's dramas.
The same is true for this "Wulin Gaiden". Every character in Tongfu Inn, even most of the characters who appear, have very distinct characteristics.
And it has its own story line and plot.
Although the first part is about Guo Juxia’s daughter Xiao Guo.
But in the follow-up, the background of each person’s story is actually being slowly added.
Although seemingly invisible, the characters in each unit of the story basically do not make people feel that they do not have much presence.
Moreover, there is no so-called male and female protagonist. It is a real group drama, and each character's role is very even.
Even everyone will have a separate unit story, and everyone is the protagonist.
...
What most viewers were dissatisfied with before was that the faces of the actors in this drama were too unfamiliar.
And none of them are actors currently under Tongji Entertainment.
But now with the broadcast of the show, such remarks have completely disappeared.
Because in terms of casting, every actor in it really fits the role so well that there is no sense of dissonance at all.
Under such circumstances, the actor went from being disliked before to being liked by many viewers.
For example, several of the leading actors in it originally only had tens of thousands of fans on Weibo.
Originally, they were just third- and fourth-tier actors, and because of their low reputation, they didn't have many opportunities. Most of the roles they received were superficial and featureless.
So although I have acted in many movies, most of them are supporting roles or supporting roles.
It won't leave a deep impression on the audience at all.
After "Wulin Gaiden" began to slowly become popular, these main actors became completely popular.
Although many people still don't know their own names, they call them characters in the play such as Lao Bai and Big Mouth.
But this does not hinder the fact that less than half a month after the broadcast of "Wulin Gaiden", each protagonist has basically gained an average of one million followers.
And this is just the beginning. Judging from the current popularity of "Wulin Gaiden", it is basically a phenomenal drama.
In the future, the rate of increase in fans will be even faster, and it is even possible to rely on this drama to truly start to completely break away from the original dilemma of third- and fourth-tier actors.
...
For example, Diao Hongwu, the actor who plays Bai Zhantang, is actually not too old, but he is definitely not too young either.
At the age of twenty-seven, he still hasn't made much achievements in the entertainment industry. It's just enough to barely make ends meet.
The agency he signed with is just a small company. For his usual resources, as well as for auditions and other roles, he also needs his agent and him to beg his grandfather and grandma everywhere.
When he auditioned for "Wulin Gaiden", Diao Hongwu actually didn't expect that he would pass.
After all, compared to some other actors, he actually doesn't have much advantage.
The so-called acting skills are actually the most useless things in the entertainment industry in his opinion.
There are many actors with acting skills, but everyone is actually lacking opportunities.
But he still went because he felt that there was a difference between Tongji Entertainment and other dramas.
At least based on some of its previous works, Tongji Entertainment quite likes to use unknown actors.
He originally thought it would be okay even if it was a role with not much of a role.
Who knew that in this drama, there are actually not many characters in total, and there are no so-called protagonists and supporting roles. Everyone's roles are almost the same.
At that time, he could already guess that he might become famous.
When I first took on this drama, the company didn't know about it.
The company probably didn't get the news until I joined the crew later.
But when "Wulin Gaiden" premiered and didn't create much excitement, Diao Hongwu was still a little disappointed.
Although this drama is already the most popular one he has ever acted in.
But after all, Tongji Entertainment’s previous reputation was there, so it’s obviously a bit disappointing that it didn’t become a big hit.
However, he was not disappointed for long, Diao Hongwu finally saw the result he wanted.
This "Wulin Gaiden" was a complete hit, and he has become a person who often appears on hot searches.
The Weibo updates no longer have a few comments per post, but almost every post can have thousands or tens of thousands of comments.
He even has his own so-called fan support club.
This is something Diao Hongwu has never experienced before.
The only thing that made him feel a little disappointed was that although the show became popular, he failed to join Tongji Entertainment.
Doesn’t it mean that as long as you film Tong Ji’s drama, it will be safe to join Xu Ji’s company?