Longteng Group's advertisements are overwhelming, sweeping the entire China Overseas, and even the whole of China. However, China Overseas's intensity is the strongest. After all, the current output of Longteng Group's drugs cannot supply the entire China sales. What's more, the main purpose is to seize the China Overseas market, and then gradually
Expanding to the whole of China and even the world, as for CCTV prime time advertising, it is considered a warm-up for external promotion.
Everyone in the newly established Aifeng Pharmaceutical Group is already very nervous, and there is a sense of panic that the wolf is coming. Although Longteng Group's drugs have not yet been launched, the momentum and the battle have made everyone in the top management of Aifeng Pharmaceutical Group feel guilty.
In danger, the joy of just receiving the capital injection from Aisen Group was gone.
However, anxiety is anxiety, but there is no way to stop the surging pace of Longteng Group. Aifeng Pharmaceutical Group has no other way except to invest more in various advertising and promotions.
There is another reason why there is no way, that is, Longteng Group has launched a total of five drugs, three of which are almost the same as the three drugs promoted by Aifeng Pharmaceutical Group, but the ones promoted by Longteng Group are
Bingshu Yufu Pills and Health Essence are two medicines that Aifeng Pharmaceutical Group does not have, so even if they want to compete and contain Longteng Group, they have nothing to do.
When the top executives of Aifeng Pharmaceutical Group understood that the ultimate goal of Yang Hao's Longteng Group was themselves, they basically understood the strategic direction of Longteng Group. After all, Longteng Group is only a new enterprise now, and Qinfeng Pharmaceutical already had many
If the consumer groups directly come up and promote three kinds of medicines, even though the medicines are much more effective, the competition will be very difficult. After all, medicines can only be used when someone is injured or sick, and they often go to the hospital.
Or the clinic may be involved in many other things and may not prescribe the three new drugs of Longteng Group. This is a long-term expansion relationship.
However, Bingji Yuskin Pills and health-preserving essence are different. Bingskin Yuskin Pills can be used by women, and health-preserving essences can be taken by young people, not to mention the elderly. This consumer group is really large.
It’s too broad. The Bingji Yufu Pills are mainly marketed to the female market, and the body-building essence is mainly marketed to the middle-aged and elderly people. As long as it is really effective, coupled with the overwhelming investment, it will definitely become a big hit.
It can be said that Longteng Group has chosen a path that Ai Feng Pharmaceutical Group cannot stop. As long as Bingji Yufu Pills and Body Serum become popular and effective, Longteng Group's brand will also become famous, and then it will focus on promoting the other three products.
If you plant a new drug, it will be like a snowball, getting bigger and bigger.
No matter how Aifeng Pharmaceutical Group responds, July 15th has finally arrived.
In the morning, major pharmacies in Zhonghai City opened their doors, and various posters for Bingji Yufu Pills and Body Serum were posted at the same time. The citizens of Zhonghai have been bombarded by the heavy advertisements for these two products, although they were not aware of them at first.
There was a frenzy of buying, but there was an endless stream of consumers buying it. Many people wanted to give it a try and bought a box or a course of treatment. Anyway, the new product was launched at a discount, so it was not very expensive after all.
In addition to major pharmacies, major supermarkets also sell Bingjiyu Skin Pills and Body Serum, because these two are health products and can be sold even in non-pharmacy supermarkets.
At the same time, there were three other new drugs from Longteng Group that were launched in a low-key manner. However, due to less advertising and less promotion, the sales of these three new drugs were not satisfactory. However, this was also within the expectations of Longteng Group.
After all, no matter how loud the advertisements are, Longteng Group is still an emerging company. It has no background and its brand is not strong enough. When purchasing, consumers will naturally choose some well-known drugs from old brands.
Everyone in Longteng Group is busy dealing with various things, but everyone is also eagerly waiting for all the sales data on the first day.
Of course, the general sales situation of major pharmacies has been investigated on site and reported to the headquarters of Longteng Group.
On this day, all the senior executives and even the ordinary grassroots employees were a little nervous. Large-scale investment and three months of crazy work were all for today. How much can be sold?
On this day, almost all the senior managers stayed on their own initiative, Yang Hao and Sun Xuanyue also stayed in the office, and even many basic office employees stayed on their own initiative, waiting for the final data.
I waited until eight o'clock in the evening when the marketing manager came over with a piece of paper, sweating profusely, and his eyes were slightly excited.
"Director Yang, the preliminary agreement data is out."
Everyone cheered and gathered around. Yang Hao looked at the face of the marketing manager, and the nerves in his heart that were a bit nervous relaxed first. He said with a smile: "Everyone has been waiting for so long.
Let's read it to everyone. Judging from your face, I think it won't be too bad!"
The marketing manager wiped the sweat from his forehead, looked at the expectant colleagues in the office, coughed twice and cleared his throat: "As of six o'clock in the evening, we have received market feedback from all major sales points. Bingjiyu
A total of 15,272 boxes of skin pills were sold, 52.7% higher than our expected sales of 10,000 boxes, and a total of 9,850 health essences were sold.
Seventeen boxes, 23.2% higher than our expectation of 8,000 boxes."
After the marketing department manager finished his presentation, everyone in the office who held their breath to hear the news cheered loudly.
Although some of them cannot measure how good this number is, just hearing that it exceeded expectations in the end means that the sales have reached the target and exceeded the target. It is enough to know this.
Yang Hao said with a smile: "Okay, as long as it exceeds expectations, most of the people who can buy it currently are tentative. As long as they finish taking the medicine and the first wave of medicine is effective, there should be a peak buying period.
Now we should let the factory produce as quickly as possible to ensure sufficient supply of goods. Of course, some shortages are okay, but large-scale shortages are absolutely not allowed!"
"Yes, Director Yang, we are now full of confidence and believe that the prospects will get better and better."
Yang Hao looked at the many employees who were still staying in the office spontaneously and said with a smile: "Everyone is very motivated. Being able to spontaneously leave messages of concern about the company's sales performance shows that everyone's heart is in the company. Let's do it today."
It's been a long time since I got off work, and everyone is hungry. I'll treat you all to a late-night snack privately as a small celebration. After I've been busy for half a month and my sales work is on track, I will send out red envelopes to everyone.
Invite the whole company to have a dinner and have a good celebration."
As soon as Yang Hao said these words, the office staff immediately cheered in unison, and the atmosphere was great. There was more respect in the eyes when they looked at Yang Hao. This boss is really too generous.
Yang Hao didn't care much about money in the first place. The biggest purpose of opening the Longteng Group was to attack the Aisen Group and vent his anger on his aunt He Shishi. On the contrary, he didn't care much about how much money the company made, as long as it didn't lose money, so
He is willing to give out shares, and is also willing to increase wages and give red envelopes to everyone.
Hello everyone is really good.
You can't make enough money, right?
While Longteng Group was having a small celebration, Qin Zifeng also roughly inquired about the sales performance of the two health products of Longteng Group, and was extremely angry in his heart. Although the market of this health product does not conflict with their Aifeng Pharmaceutical Group, everyone
I know that as soon as these two health products become popular all over China, it will be time for them to promote the three new drugs again.
Qin Zifeng was very depressed, but there was nothing he could do.
Just when Qin Zifeng was depressed, his phone rang. Qin Zifeng picked up the phone, took a look and answered the call.
"Qin, are you sulking?"
Qin Zifeng said angrily: "Mr. Alfonso, the new products of Longteng Group are selling well today. This is not good news for us."
The man on the phone who spoke somewhat blunt Chinese was Alfonso Hauge, the president of the newly established Ai Feng Pharmaceutical Group. He was a member of the Hauge family. The Hauge family also valued this time with the Qin family.
Cooperation, so a family disciple was sent to serve as the president of Ai Feng Group Company to show its importance.
Alfonso chuckled and said: "They have been advertising for so long and with so much. It is normal to sell a little more today. If the effect is not good, then no matter how much advertising they advertise, it will not work. Then we will give them
Get a few cases, stir things up, directly ruin their reputation, and see if they can still sell it."
Qin Zifeng frowned and said: "It's impossible for the effect to be bad. As long as the health product has a three-point effect, it will be said to be a ten-point effect. Anyway, it can't harm people. What's more, this is a prescription passed down by the Sun family's medicine king.
Zi, how could it be useless? Although today's sales data is good, it is not very good. What I am worried about now is that if the first batch of people who buy the medicine take it and find it effective, their sales will increase in the future.
The better, until it sweeps the entire market..."
Alfonso was silent for a few seconds, and then said softly: "They occupy the health care product market. We don't have products in this area, and there is no way to curb them. Now we can only speed up the pace of occupying the market and wait for them to launch other products in the future."
When you get three new medicines, let’s fight them to the death!”
Qin Zifeng sighed. Indeed, no matter how anxious he was, he had no choice but to do what Alfonso said, stick to his territory and fight to the death.
"Hey, that's all. Mr. Alfonso, what's the matter with you calling me? You're not just here to comfort me, right?"
Alfonso chuckled and said: "Since you are in a bad mood, let's go out for a drink. I found a fun place, let's go out and have fun together." (To be continued)