Chapter 140: Zhejiang University branch opens, and an internet celebrity store is born!
After a few days, the decoration of the Zhejiang University branch was completed.
The area of the Zhejiang University store even exceeds 300 square meters, and because it is a new store, Su Zelin can also put some touches on the appearance to make it more attractive.
Basically, no matter the appearance or the inside, it is like moving a brand mobile phone experience flagship store from a later generation across time and space, and then putting it into Zhejiang University.
Just like before the opening of the Caiyuan store, the renovation period aroused the curiosity of countless people. After all, there is no store with such a large area and such stylish decoration in Zhejiang University.
On the opening day, the Zhejiang University branch held a welfare event. Anyone who visited the store could receive at least one small gift.
The gift is very simple, just a specially customized small fan made of plastic material that looks very cute.
In fact, it is an advertising flyer in disguise, except that it is made into a fan style.
If you hand out flyers, others may throw them away immediately after receiving them.
But basically no one will throw away this small fan, especially in the hot summer, it is so practical.
This routine was actually very common in later generations, but it is quite rare today.
Moreover, Su Zelin also upgraded this routine a little bit.
One side of the plastic fan is printed with the New Century logo Xiaoxin and the brand culture and business philosophy of the digital store.
On the other side are some very interesting sentences.
"When I woke up in the morning, I thought I had grown taller, but in fact it was because the quilt was lying sideways!"
"Time is like a net. Wherever you cast it, your harvest will be there!"
"I thought about the five words 'especially able to endure hardship' and realized that I have achieved the first four!"
"Not for others, just to be a person that even myself envy!"
"What is unforgettable is not that person, but that feeling and myself at that time!"
"If you can't blush when you say goodbye, can you still blush?"
"..."
Either playful, young, or positive.
This is the advertising routine of Jiang Xiaobai in later generations, playing the emotional route.
Moreover, feelings are particularly useful for today’s college students.
The digital store uses the slogan of gift, but it does not recognize it as an advertisement, and these sentimental sentences also make it look more high-end and more like a real gift.
This method of publicity is infinitely smarter than handing out paper flyers.
The opening of the Zhejiang University branch is grand.
Because this university has a large number of students, it directly customized 20,000 small fans like this. If there are more than enough, we will distribute them for future activities.
This alone cost 3,000 yuan, but the big dog owners now have much more funds than before, and they are rich and can make money at will.
Anyway, this kind of fan is not disposable, and it is expected that many people will keep it, so it is a very good investment.
Of course, in addition to offline marketing activities and publicity campaigns, soft articles on Zhejiang University’s BBS are also indispensable. In short, they are still building momentum in various ways and striving to become an instant hit.
On the day of the opening, the old actors from last time came out again. Everyone in suits and ties came in cars to deliver banners and flower baskets. It felt like this digital store knew countless colleagues, and it looked awesome.
As the boss behind the scenes, Su Zelin did not participate in the ribbon-cutting event. After all, he was only the manager of the Caiyuan branch in name only, but the gangsters caught this important moment in the crowd.
Then he saw the grand scene of the Zhejiang University branch that was packed with people.
There were several long queues just for people to receive small fans!
Because summer is here, these college students really need a small fan like this. It is very light and compact. You can put it in your canvas bag wherever you go, and it does not take up much space. In addition, the sentences printed on it are also very interesting.
.
Moreover, this kind of sentences seems to be random, but there are quite a lot of them, and almost every fan is different.
"'If you don't study for a day, no one will be able to tell. If you don't study for a week, your speech will become thicker. If you don't study for a month, your IQ will be lower than that of a pig.' Hahahahaha, this digital store is so talented!"
"Hey, mine is different. The most annoying things when I was a child were eating and sleeping. Now that I think about it, I was really mean." It really struck a chord in my heart. I was young and ignorant at that time and didn't know how to cherish happiness...
…”
"'I eat fried chicken when others eat it, drink milk tea when others drink it, buy cake when others buy it, and don't say anything when others weigh ninety pounds.' Phew, isn't this the exact portrayal of my aunt?"
"Brother, I'm crying. As a person from the Chinese Department, I feel that we are not as talented as the owner of this digital store. Isn't he a graduate of the Chinese Department of Peking University?"
"..."
The students who got the small fans quickly discovered one thing. The words on the back of the fans were many different, but they were all very interesting, either making people laugh, or full of philosophy.
We are both college students, but top students care more about feelings.
The Zhejiang University students who discovered this were all excited.
It feels like collecting cards as a child, or finding different styles of spoons from sour plum powder, or opening blind boxes. This is actually very similar to the thrill of fishing.
Those who received the fans even exchanged the golden sentences on the fans with each other with great interest.
Of course, these golden sentences cannot come from Kang Baohong's mind. The general manager of the new century graduated from junior high school and has no education.
They were written by Su Zelin based on his memory after racking his brains, and most of them came from the Internet in his previous life.
I wrote hundreds of sentences in total!
For the sake of advertising effect, there is no other way.
When the door of the Zhejiang University branch opened and students poured into the store like a tide, a smile appeared on Su Zelin's lips.
The second branch in the new century is going to be popular again!
On the other side, Yang Fen also witnessed the grand scene with his own eyes.
He let out a long breath.
The marketing methods in the new century have been upgraded compared to the last time the Caiyuan branch opened.
I have to say that my partner is really creative and imaginative in what he does.
By being with such a strong man, maybe I did make a very wise choice!
……
The opening of the New Century branch caused even more sensation in Zhejiang University than in the School of Finance and Economics.
There is even a trend of becoming an internet celebrity store.
That little fan full of emotions has made a great contribution. It has brought huge topicality and traffic on the Zhejiang University BBS.
"'The forest is so big, I can't even find a tree to hang myself on.' I got this little fan on the opening day of the new century. Does it mean that I will have to stay single before graduation? I don't want it, woo woo!" "Hey, I'm not much better. I'm going to take off my singlet today and start wearing two pieces tomorrow. It's really heartbreaking!"
"'Is your relationship going smoothly? It's going smoothly, and there's no one along the way.' I'm absolutely in trouble!"
……
The Zhejiang University BBS has created a craze for exchanging quotes, almost dominating the screen.
Those who didn't go to New Century to get fans on the opening day even regretted it. It felt like when you were a kid, all your friends had an anime card, but you were left empty-handed. Everyone else was posting good quotes on BBS, but you had nothing.
I'm not qualified to talk to you, but I feel so depressed.
Another hot topic is who is the boss of the new century?
Because there are so many golden sayings, according to rough statistics by good people, there are more than 300 quotes posted on the campus BBS alone!
Many people even suspect that this boss is from the Chinese Department of Peking University. He has an extremely profound literary background, rich life experience, and has experienced countless storms, so he can create so many philosophical sentences.
Evening.
Zhejiang University campus, girls dormitory.
Yan Qiuwen is also browsing the golden sentences one by one on BBS.
She got a new computer today, which was given to her at the New Century Zhejiang University branch.
As a talented girl who is extremely interested in philosophy and psychology, these playful and philosophical sentences are undoubtedly very attractive to her.
She knew that Su Zelin would be very good at grooming on the opening day of the branch, but she didn't expect that the gangster's grooming would be so effective.
Not only did New Century dominate the BBS screen, it also became the hottest topic of the day at Zhejiang University.
Interesting!
Yan Qiuwen could come up with some sentences like this if she was asked to create them, but she felt that she would definitely not be able to think of so many, and they had different styles, which was even more rare.
Others in the girls' dormitory were even more surprised when they saw that even Yan Qiuwen was enjoying reading golden sentences on BBS.
There are not many things that can arouse Qiu Wen's interest. She usually spends most of her time reading, but now she sits in front of the computer and reads for at least an hour without getting tired of it. This is no different from the sun rising from the west.
After browsing all the relevant posts, Yan Qiuwen logged into QQ, and Su Zelin happened to be online too.
Wen: "I know how to play!"
The genius girl’s online name is as simple as her usual speaking style, just one word. Not many people have this kind of single-character online name.
He is very handsome at one year old: "Cheng Rang!"
Wen: “I’ve read them all, and I’m looking forward to it!” (I’ve read all of your sentences, and I’m looking forward to new ones in the future)
He is very handsome at one year old: "A must!"
"..."
While "Lu Xiaofeng" and "Ximen Chuixue" were communicating, other women in the dormitory were also chatting.
"Tell me, what kind of person is the owner of this digital store?"
Deng Xiaoman couldn't help but open up the topic, which is also the hottest topic on bbs: "Many people say that he is a top student in the Chinese Department of Peking University!"
Tomato reads novels for free
"I even think he's a bit like a philosopher, but philosophers generally don't do business, and they're not that playful!"
Chen Zi analyzed.
"Yes, some words are very risqué, and some words are very thought-provoking. Look at these sentences on my fan, 'Life only has three days. Those who live in yesterday are confused, those who live in tomorrow are waiting, and those who live in
People today are the most down-to-earth, that’s absolutely right!”
Xiao Yue took out her fan and couldn't help but like it while looking at it.
A few girls in the dormitory were chattering, the talkers were unintentional, but the listeners were interested.
Qin Shiqing already knew Su Zelin's true identity, and now these golden sentences once again confirmed Yan Qiuwen's inference.
In the past, my childhood sweetheart would say some weird but interesting things all day long.
For example, "Life is like constipation. Sometimes you work very hard, but what comes out is still nothing!", "There are no quiet years, but there are people who carry the burden for you!"
However, she did not expect at the time that these interesting sentences would actually create an extremely successful marketing campaign.
However, it seems that I didn't see the words he said to me on BBS. It must be that my childhood sweetheart deliberately didn't print it. Otherwise, I would have thought at a glance that he might be the boss of the new century.
This guy went to great lengths to prevent me from knowing his identity as the boss behind the scenes.
Qin Shiqing pouted, a little unhappy.
However, everyone in the dormitory was chatting about their childhood sweethearts, and even thought he was a top graduate from the Chinese Department of Peking University or even a philosophy professor, and the girl couldn't help but feel faintly proud.