Chapter 168: When trouble starts, the Polytechnic University BBS is the battlefield!
Late December.
The cold wave has passed and the temperature in Lin'an has risen.
The weather cleared up and the sun even came out. In the evening, the stadium of the Finance Institute became active again.
College students who had been dormant for a while now took advantage of the nice weather to come out and stretch their legs.
Su Zelin was wearing Anta sportswear and running on the playground.
The bastard didn't run very fast, and he didn't even break out a drop of sweat. While exercising lightly, he was also thinking about something in his mind.
In the middle of this month, the three branches located at the Normal University, the University of Technology, and the University of Electronic Technology were successfully completed on time.
The official opening is scheduled for New Year's Day, but the trial operation has already started in advance. The store is open to the public, and you can play with the experience machine inside. However, it is only for trial use and not for sale. Official sales will have to wait until New Year's Day, but you can place orders in advance.
The level of publicity and momentum this time is completely different from the previous two.
When the Finance Institute branch opened, all they could do was write a few soft articles on the campus BBS, conduct a marketing campaign, and invite a group of actors to support them. It seemed lively, but in fact it was limited to self-pleasure on campus, except for the employees of the Finance Institute.
Perhaps no one like college students or anyone else in Lin'an has heard of this incident.
At that time, Su Zelin also wanted to keep a low profile. If a reporter really came and found out that the good news was not a chain store at all and reported it, it would not be of any benefit to the new century, so he just made money quietly and developed obscenely.
When the Zhejiang University branch opened, the situation was similar, except that there were more people in Zhejiang University, and because of the classic fan marketing event, the scene was more popular, but they still enjoyed themselves on campus and did not go out of the circle. Many college students from other schools,
You may not know that there are two such large-scale digital stores in Cai Yuan and Zhejiang University.
However, there are also a few thoughtful people who have paid attention to the New Century, such as that competitor. It is no surprise that they got involved after seeing the success of the Zhejiang University branch and realizing that this model was feasible and extremely profitable.<
/p>
But in general, New Century's reputation is still limited to two universities.
Nowadays, wretchedness has almost developed, and with five large branches, there is no need to keep such a low profile.
Su Zelin asked Yang Fen to take the initiative to contact many news media in Lin'an. Almost all local dailies were invited, and TV stations would also come to do interviews, striving to make the name of New Century break out of the scope of universities and be known to the whole of Lin'an.
.
Of course, you have to have enough money, otherwise others may not be willing to report for you or do perfunctory work.
During the trial period, Brother Yang and Kang Baohong reported success one after another, and orders for the three new stores came like a snowflake.
As soon as the college students from those three universities heard that there were five such digital stores in Lin'an, each of which was so large in size and had equally good service and after-sales service, there was even one in Zhejiang University and the business was very booming. They immediately felt awesome.
God, so I placed the order with confidence.
With these orders alone, sales on the first day of opening are guaranteed, and this does not include other people who will arrange machines on the spot.
"Hi, monitor!"
A female voice interrupted Su Zelin's thoughts.
Then Ding Linna chased after her from behind.
Nanazi is also a frequent visitor to the evening run, and she is often encountered.
"What are you thinking about, so fascinated?"
"I miss Cao Cao!"
Su Zelin smiled.
"Cao Cao?"
Ding Linna was stunned.
"If you want Cao Cao, Cao Cao will be there."
Su Zelin reveals the mystery.
"Tch, come on, there are so many beauties around you, how can you still think of me?"
Nanazi rolled her eyes.
"There are never too many beauties!"
The bastard made a hahahahaha.
"Hey, you kid is so carefree, be careful if the wind gets your shoes wet one day!"
"That doesn't exist. Why do you think I insist on taking cold showers in winter and running in the morning and evening? It's not easy to be a scumbag, but you have to have perseverance and perseverance!"
"For saying such a shameless thing in such a high-spirited manner, monitor, I really owe you!"
"..."
The two of them ran side by side and chatted.
Exercising with beautiful women, whether it is light exercise or intense exercise, always makes you feel happy.
What's more, Nanazi is also a sports beauty. She has even surpassed Yuga. She has great flexibility and her movements are extremely pleasing to the eye.
"Scumbag, let me see how durable you are!"
Ding Linna raised her eyebrows at Su Zelin, stepped forward with her long legs, quickened her pace, and passed Su Zelin with a smile.
Oh, Nanazi, are you quite confident?
Later I will let you know how to write the word "collapse"!
Su Zelin smiled.
No girl has ever dared to compete with brother in terms of endurance, but you are still the first!
I'm a notoriously sweaty guy!
I need to show you how awesome you are!
Su Zelin used her feet to catch up.
Half an hour passed like this, no matter how hard Ding Linna tried, the gangster was always following her.
At this time, Nanazi's sports T-shirt was wet with sweat. A few hair strands playfully broke free from the restraints of the hairband and stuck to her snow-white jade neck. Her originally even breathing became faster, and her chest rose and fell.
and frequency have been greatly accelerated.
"Phew, I, I can't do it anymore."
She finally stopped, holding one hand on her small waist, breathing loudly.
I thought that after practicing yoga, my physical strength would not be much worse than that of the gangster squad leader, but I didn’t expect that the two sides were still not on the same level.
My hands and feet were trembling, but the squad leader looked like he was fine and sweated a little, but it was obvious that he still had a lot of energy left.
"Nanazi, is it going to stop so soon?"
The gangster said jokingly: "Would you like a little help?"
"Yes, this is what you said!"
Nanazi unceremoniously stretched out her jade arm to hook his neck.
"Sweat, I just said it casually!"
"Jun Wu Xiyan, please help me go over there and have a rest. You are such a scumbag and can't be a gentleman. Why don't you let the girls go? I'm almost exhausted!"
Ding Linna rolled her eyes at him, seeming a little angry.
"OK, it's my fault!"
Su Zelin raised his hands to surrender.
Helping Ding Linna walk to the outside, the gangster was a little confused.
My eyes drifted into the distance, and I saw the majestic and undulating mountains.
After resting outside the court for a while, Ding Linna's breath calmed down slightly, but her whole body was still a little weak.
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The sprint in the second half was a bit intense and I was exhausted.
According to experience, after intense exercise, you must add some light exercise appropriately, and do not let the body return to a calm state all at once, otherwise your hands and feet will be even more sore tomorrow.
So Nanazi stood up, slowly raised her right foot, raised it high above her head, as straight as a compass, in line with her left foot, and just stuck it on the horizontal bar in front of her.
This is just Yujia's basic skills, but it makes the eyes of several boys nearby go straight.
If you had a girlfriend like this, it would be easy to die young!
Nanazi had almost rested, so the two of them left separately.
I have something important to do tonight.
Competitors also officially opened on New Year's Day.
There are only a few days left before the New Year, and we can already do things on the BBS of Polytechnic University.
……
Back in the dormitory, everyone else had already had dinner and went to self-study. Zeng Kaiping was playing Legend. This kid has been a bit obsessed with killing people in the game recently, and all he thought about was becoming a big brother.
The spirited guy is a typical fat nerd with a boring personality. In fact, he also likes to be in the limelight. However, he doesn't have a high sense of presence in reality. He just wants to be powerful online, so he later becomes a tycoon who hunts for virtue and establishes a guild to become the boss.
I also spent a lot of money to buy a dragon-slaying knife.
"Third brother, you're back. I just got your phone number. I called you several times!"
Zeng Kaiping transformed into Kato Ping and operated quickly. He glanced at Su Zelin and turned his eyes back to the computer screen.
"Oh, I got it!"
When running in the morning and evening, Su Zelin always leaves his cell phone in the dormitory.
It should be Brother Xiao Yang or Kang Baohong calling. After all, something is going to happen later, so it’s normal to report to me.
Without being in a hurry to answer the phone, Su Zelin first walked into the back balcony, took off his shirt and threw it into the iron bucket, then took off the towel hanging on the clothes drying rod and wiped himself to avoid catching a cold due to sweating after exercise, and then returned to the dormitory.
.
I opened the drawer and took out my mobile phone. When I turned on the screen, I saw that besides Kang Baohong, there were also individual calls - Editor Wu Songyan.
This is the publisher’s editor’s private number.
Su Zelin was shocked.
It seems that there is good news from the publishing house, so I quickly replied with the number.
After a while, a middle-aged male voice came from the microphone: "Hello, hello!"
"Hello, Editor Wu, I'm sorry, I just went out to exercise and didn't bring my mobile phone."
"Haha, it's okay, Mr. Su, I just want to tell you that the book self-published in the name of your company has been scheduled for New Year's Day."
The editor of the publishing house is straight to the point.
As expected, Su Zelin couldn't help but be overjoyed.
"Haha, thank you, editor Wu, your publishing house publishes publications very quickly!"
"The main reason is that our president is also very optimistic about this book, so we arranged it quickly!"
Wu Songyan responded with a smile.
It's one thing that the president is optimistic, but what's more important is that Mr. Su is sensible.
Otherwise, it is possible that it will take an extra year and a half to release, and the scheduled release date may not be that good.
This is what it means to say that money can make the world go round.
The sponsor is generous, so the publishing house must show some respect, otherwise the money will be wasted.
The two parties exchanged pleasantries for a few words, and Wu Yansong said again: "By the way, didn't your company reserve a hundred sample books? Should these books be mailed to a certain address together, or should they be mailed separately?"
Now that the book has been published, Su Zelin will of course have to get a few copies to put in cups.
In addition, each digital store must also put a few sets, after all, this is part of the brand culture of the new century.
"Well, there's no need to mail it. Everyone is in Lin'an anyway. I'll ask someone to drive over and pick it up when I get there!"
The speed of the postal service would take several days even in the same city. Su Zelin didn't have the patience to wait.
"It's okay, then I'll bother Mr. Su!"
Naturally, Wu Songyan would not object. If the other party mentioned it himself, the publisher would save trouble and a fortune in postage.
After chatting with the editor for a few words, Su Zelin hung up the phone and smiled.
The release of this book comes at the right time!
It happens to be the same day as the official opening of the three branches, so it can be the icing on the cake, or even used as a gimmick to promote the new store.
If that guy who follows the trend dares to shamelessly use those sentences for marketing, there will be a lot of fun to watch as soon as this book comes out, haha.
However, logically speaking, that person cannot be so stupid.
If it were me, I would never do such a thing.
If you just copy the shell and operation model of New Century, you can still learn from it, but if you copy even those sentences, you will be labeled as plagiarism and copycat, and you will never be able to get rid of it.
Many examples from later generations can show that consumers are not convinced by such companies that are almost 100% high imitation, because consumers feel that it is too low and they are not qualified to use this brand's products.
Just like American fast food restaurants, why did Wallace's come out in later generations instead of Ken McGee, Kentucky, KFC and various AFG, BFG, CFG and any other stores on that alphabet?
First, Hualaishi was made early, and second, its store name is not a high imitation.
Although everyone sells fried chicken, French fries and burgers, many consumers think that this restaurant is not that low-end. Instead, it has gained recognition, and over time it has distinguished itself from tens of thousands of similar stores across the country.
It's a pity that that competitor followed the old path of AFG and others.
According to Brother Yang's investigation, it is called New World Digital Flagship Experience Center, but there is only one word missing.
In fact, there is no need to imitate these three words in the new century, because it is meaningless. The essence of the store name lies in the word "experience". Just name it around it. The prefix should avoid the original version, otherwise it will never be the same. You have to live in the silver shadow of the original.
If it were Su Zelin's own model that he borrowed from others, it would be called Times Digital Experience Plaza. It would also sound good and have a lot of style. In short, it would have to reduce the copycat taste as much as possible and improve the recognition. Maybe it could compete with the original version.
But that competitor was too eager for quick success and copied everything without even thinking about what should and should not be learned from.
He had already lost when he came up with this store name.
Having taken a fancy to the model of the new century shows that this person has some vision.
However, a series of subsequent operations showed that this person had very limited vision and was just a speculator.
Such an opponent cannot play well, let alone surpass the original version.
I can only say that I met an opponent who is not an opponent.
……
7:30 pm.
Staff dormitory in a compound of a unit in Lin'an.
"Dad, Mom, I'm back!"
A tall and thin young man in his mid-twenties walked into the living room. He looked a little tired, but there was excitement in his brows.
Zhang Yuanhang, the boss behind New World Digital Flagship Experience Center.
In less than half a month, the store is about to open. Anyone who starts a business for the first time will have an inexplicable sense of joy and accomplishment in his heart. Recently, he has been in an extremely excited state, feeling that there is endless use in his body.
Energy.
A middle-aged woman wearing an apron brought the dishes out of the kitchen and placed them on the dining table: "Yuanhang, why did you come back so late?"
"The digital store is about to open. There are a lot of things!" Zhang Yuanhang sat down on the soft sofa and Ge You lay down, crossing his legs: "Mom, why don't you and Dad not have to wait for me?
”
"It's okay. Your dad and I are not hungry either, so we will just wait a little longer. We have been busy at the store all day, so we must be hungry, right?"
After looking at her son, Wei Hongling felt a little distressed: "Yuanhang, look at how much weight you have lost during this period. Your career is very important, but don't exhaust your body!"
"It's okay. I'm starting a business. What boss shouldn't give it a try? I'm still young and in good health. We can't relax in the store no matter what. Mom, look at me, I will definitely be a success. I will be better than the others in the compound.
All children have a future!"
Zhang Yuanhang clenched his fists and was full of confidence.
I started my own business and became the boss just two or three years after graduation. Although I relied on my family background, I didn’t dare to do it.
"Okay, okay, I know our family is going to have a successful voyage!"
Wei Hongling is cheerful.
After graduation, my son was arrogant and unwilling to come to his father's workplace to get a solid job, so he clamored to make a career for himself. He tried many times to no avail, and the two elders had nothing to do with him.
I can support it. No matter what, it is a good thing that young people are willing to rush.
"Yuanhang, the digital store will be opening soon. How are the preparations going?"
Sitting on the sofa in the living room, a middle-aged man in a suit and leather shoes put down the "Lin'an Daily" in his hand, stubbed out the remaining cigarette butts and threw them into a simple pure copper electroplated ashtray.
Zhang Baisheng, leader of a unit in Lin'an City.
He had a slicked back hair, a pale face, and an unsmiling look, but his eyes were bright and majestic.
Zhang Yuanhang was still in awe of his father, and he was able to start his own business this time mainly because he borrowed his father's money and connections. He quickly and seriously responded: "Dad, don't worry, everything is ready, we only owe Dongfeng!
I have long been familiar with the New Century style. Our New World is the same regardless of its name, layout, decoration, staff, work clothes, or marketing strategies. If the New Century can do it, then I can definitely do it too!
”
Compared to Zhang Yuanhang's blind optimism, Zhang Baisheng was a little more cautious and conservative. He took out another cigarette, lit it, and blew out a smoke ring: "Don't take things so simply. This digital store can break the university."
The computer store on campus is facing the dilemma of not being able to make money. It has become a brand of its own to fill the gap in the digital field of colleges and universities. It has opened five branches in just one year. I am afraid it can do far more than you think!" <
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Maybe it's because he likes to smoke and has two packs a day. Zhang Baisheng's voice is slightly hoarse, but his unhurried and ups and downs tone is full of leadership style.
"It's not enough to have its form but not its spirit. Yuanhang, what you have to learn from New Century is not just the shell, but also its service, its team, and its style and means of doing things. This
It is the more essential inner nature. Yuanhang, there is no shame in learning from others when starting a business, but you cannot blindly follow others, you must have your own ideas, otherwise you will be in a very passive situation, and even be manipulated at will by the other party!"
Zhang Yuanhang was arrogant and unconvinced upon hearing this.
"Dad, the service and after-sales service provided by our New World is also very good, no less than that of New Century. Our team is trained strictly every day and strives to be the most professional! It can't be compared to the other side. Besides, I also have my own ideas.
Well, I’ll learn more from it when I’m just starting out, mainly because I’m just starting out, and slowly I’ll catch up with it, or even surpass it!”
biquge.name
Mr. Zhang’s eyes sparkled, and many ambitious young people who had just started their own business felt that they could defeat any opponent.
Zhang Baisheng shook his head. His son still had some brains. Otherwise, he would not have supported Zhang Yuanhang in starting his own business. However, he was too arrogant and failed to see his own abilities clearly.
This is not to belittle his son, but compared to the founder of the new century, he is no match for others!
He had already told Zhang Yuanhang once about the truth. His son couldn't listen to the harsh advice, and as a father, there was nothing he could do about it.
"I don't have any objections to others if you want to learn from them, but there is one thing you must be cautious about, that is, borrowing those sentences for marketing. If you imitate a name, layout, decoration, etc., but you also copy and use these sentences,
I don’t think it’s appropriate and it’s easy to get caught!”
Zhang Yuanhang frowned.
"Dad, I'm afraid you don't know how good the marketing strategy of the New Century is. When the Zhejiang University branch opened that day, the college students lined up in a long line to receive the small fans with sentences printed on them. Later, it also started a craze on BBS.
, it took many days for the genius to fade, and the New Century branch became famous all of a sudden. How could I give up such an important thing! Besides, I have customized the mouse pads for the gifts, 10,000 of them.
Money is wasted!"
If Su Zelin were present, he would definitely complain about Mr. Zhang’s stupid move again.
As the weather got colder, he replaced the fan as a gift with a mouse pad. It seemed like a clever trick, which made him more generous and more practical, but it was actually very stupid.
First of all, the cost has increased. The mouse pad is definitely more expensive than the fan. This goes without saying.
Secondly, when the machine is paired, a mouse pad will definitely be sent, which is repeated.
Thirdly, as for fans, some people will carry them in their schoolbags when the weather is hot. It is not limited to dormitories, classrooms, canteens, and school streets. You may even take them out and shake them on the bus or when shopping in the city. People can see them everywhere.
The publicity effect is naturally better than that of a mouse pad. College students will never carry a mouse pad around when they are full.
New World's mouse pad is also customized, and giving a small fan as a gift is an additional promotional prop, which is much better than New World.
In fact, he still plans to give away fans when the three branches open this time. Just because they won’t use them in winter doesn’t mean that college students won’t use them in summer. They will still come to get them and keep them. There is no need to change this strategy.
Wei Hongling came out holding the last dish, put it on the table, and said while taking off her scarf: "It's okay, it's just a few words. It can be used in the new century, why can't we use it?"
Zhang Baisheng shook his head: "You can't say that. I asked Xiao Li, the clerk at my unit, to check it out. These sentences are all original by others. The earliest time they appeared was from the marketing campaign of the Zhejiang University branch in the New Century.
Then it spread widely on the BBS of Zhejiang University. These sentences are not one or two sentences, but hundreds of sentences. The model can be used for reference, but if hundreds of sentences are used on a large scale, it will be suspected of plagiarism. Once spread, it will be harmful to oneself.
The image of the store is not good!"
"Dad, you are worrying too much!" Zhang Yuanhang disagreed: "Consumers don't care so much. Only the people at Zhejiang University know that it is a New Century original, and the University of Science and Technology doesn't know!"
"Yes, can that digital store sue us for this? Parkson, with us watching, there is nothing unjust in Lin'an. Yuanhang finally built this store and it opened immediately. This
Could you please stop pouring cold water on me?"
Wei Hongling glared at her husband, she felt very confident.
After all, my husband is the second-in-command in the work unit and has a wide network of contacts, and my natal family can also help me at any time.
"Son, don't be afraid, just go ahead and do it. Mom supports you unconditionally!"
"Thank you, mom. Mom is the best to me!"
Zhang Yuanhang finally showed a smile.
Zhang Baisheng stopped talking.
This will only serve as a proper reminder to my son, but it will not overly dampen his enthusiasm.
However, he actually disagrees with his lover.
New Century has opened five branches, each of which is of considerable scale. The smallest Caiyuan branch has more than 200 square meters, which is already considered a large enterprise in Lin'an.
More importantly, its development momentum is extremely strong, and the boss behind the scenes is ambitious and expanding rapidly. I am afraid that even the top leaders in the city will give it some slack.
And if it continues to grow at this rate, I'm afraid even the bigger leaders in the provincial capital will notice.
It will be very troublesome if it really wants to take advantage of the New World.
It's not a problem to settle a dispute in a small shop by yourself.
But for this kind of enterprise that has grown up, is becoming more and more mature, and has unlimited potential, there is nothing you can do about it. It is not enough even with the energy from your lover’s family!
What's more, New Century has forcibly opened up a market in Lin'an colleges and universities. The last four companies have not leased old shops, but directly enclosed the land to build new shops. If you say that they don't have great connections, who will believe it?
Therefore, when Zhang Yuanhang first said that he wanted to build a similar digital store, Zhang Baisheng was opposed to it, but his son always insisted on it. Later, Zhang Baisheng could only check it through his own connections and determined that his background was not that of a certain Lin'an celebrity.
The leader, who had more energy, nodded and asked his son to open the same store.
Then again, the boss behind the scenes is quite mysterious.
The current legal person is a young man named Yang Fen. He originally opened a shop in Computer City and worked there for many years. However, he is not the founder of New Century, but joined in the middle. When the Caiyuan branch opened, he was not there yet.
Where is the shadow?
In addition, there is another very important person, but what is very strange is that this person is an eighteen-year-old college student from the School of Finance.
Generally speaking, even if the real boss behind the scenes is inconvenient to show up, he will not find a young boy to represent him. This is unreasonable.
Just like the New World, it cannot be named after its son Zhang Yuanhang, but at least it will find a distant relative in his thirties with certain communication skills to be the manager on the surface.
What's more, the college student is from a small city like Jianglan, and even the top leader doesn't have much energy in Lin'an.
This question is very puzzling, and Zhang Baisheng has never been able to figure it out.
The family was waiting for dinner when Zhang Yuanhang's Samsung anycall rang. It turned out that the caller was the legal representative and general manager of New World, their distant relative Zhou Rui.
If there wasn't something important, Zhou Rui wouldn't have called during dinner.
So Zhang Yuanhang put down his tachyon, stepped aside, and pressed the answer button on his cell phone. After listening to a few words, his expression changed.
"Well, don't panic, I will find a way to deal with it, so let's do it!"
After hanging up the phone and returning to the dinner table, Zhang Yuanhang still looked a little ugly even though he tried to calm down.
"Son, what's wrong? Did you encounter any problems at the digital store?"
Wei Hongling saw something was wrong and asked quickly.
"Someone posted several posts on the BBS of Polytechnic University related to those sentences, and it quickly became a hot topic on the campus forum!"
There was a trace of anger in Zhang Yuanhang's voice.
"It must have been done by people from New Century!"
Zhang Baisheng felt awe-struck.
New Century finally took the initiative.
The BBS of the University of Science and Technology is a battlefield without smoke!