The promotion of "The Young Master" is huge, and what's even more terrifying is that it was released simultaneously in a total of 30 theaters in two theater lines.
How big is Hong Kong?
Except for some remote places in Kowloon, New Territories, if you spread out these 30 theaters, you will find how densely distributed these theaters are.
It feels like you'll see a poster for "Master Dragon" as soon as you go out on the street.
On the first day of its release, "Master Dragon" reached a first-day box office of 2.17 million. This figure can only be described as terrifying.
As for "Dao Ma Dan"? It was only released in 22 Golden Princess theaters, with a box office of 1.26 million on the first day.
The box office of the two films on the first day was almost doubled. Several newspapers bought by Golden Harvest repeatedly reported that "Dao Ma Dan" was defeated by "The Young Master" and hyped "The Young Master" as Cheng Long's masterpiece in the past few years.
Although the box office on the first day was far inferior, Kang Jianfei did not panic at all and continued to promote his movie step by step.
Lin Qingxia was beaten to pieces for filming, Guan Zhilin was scolded by Kang Jianfei for not being able to act, and there was even gossip that Zhong Chuhong fell in love with Lin Qingxia, who disguised herself as a man.
The publicity departments of DreamWorks and Golden Princess Cinemas are working hard at the same time, and all kinds of news are emerging one after another. The publicity war with "Master Dragon" is inseparable.
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In Cheng Long's villa, a sports car came out of the garage.
Cheng Long was sitting in the cab driving, and next to him was Qin Xianglin, who fled to the United States last year due to a prostitution scandal.
"Aaron, you've done a great job in turning around this time. Looking at this momentum, I'm afraid it will break 20 million at the box office." Qin Xianglin said with a smile.
Cheng Long is a person who gets carried away easily. After hearing this, he laughed and said: "I don't know if it will break 20 million, but it will definitely be more than Kang Jianfei's "Daoma Dan"."
Qin Xianglin asked: "When will the celebration banquet be held?"
Cheng Long said: "The celebration party will have to wait at least until the box office exceeds 10 million."
Qin Xianglin and Cheng Long chatted wordlessly, and many times they deliberately tried to please Cheng Long.
Kang Jianfei played too hard last year. After Qin Xianglin's prostitution scandal spread back to Taiwan, the entertainment industry there was relatively conservative, and it was impossible for him to show up again in the short term. Qiong Yao was already quite dissatisfied with Qin Xianglin's philandering and soliciting prostitutes.
After the scandal broke out, she even said privately that she would never film with Qin Xianglin in the future.
Taiwan can't continue to mix, so it can only be in Hong Kong. And if he wants to film in Hong Kong, Qin Xianglin has to rely on Cheng Long for support, although this is very embarrassing.
The two drove to Jiahe Pictures. Cheng Long took Qin Xianglin into He Guanchang's office with a happy face, and asked with a smile: "Godfather, what was the box office yesterday?"
He Guanchang sighed, shook his head and said, "The situation is not good."
Cheng Long seemed to have had a bucket of cold water poured on his head and asked, "What happened?"
He Guanchang said: "The single-day box office of "The Young Master" on the second day after its release has dropped to 1.64 million."
Cheng Long was shocked and said: "Isn't the box office on the first day 2.17 million? Why did it drop so much on the second day?"
He Guanchang said: "If today's single-day box office falls below 1.5 million, Shaw Brothers Cinemas will close five theaters, and other theaters will have to show one less movie every day."
Cheng Long asked anxiously: "How could this happen?"
He Guanchang sighed: "Sigh. It seems that there is really no market for old-style kung fu movies. Now the attendance rate is dropping rapidly."
Cheng Long suddenly sat back on the leather chair, lying there as if all his energy had been lost.
He Guanchang consoled him: "Aaron, don't be discouraged. There is no problem for "Master Dragon" to exceed 10 million at the box office."
The box office exceeded 10 million. If it were any other actor, he would be dancing with joy, but Cheng Long was not in a good mood.
The price of movie tickets in Hong Kong has increased again this year, with the average ticket price reaching 11 yuan. It is no challenge for Cheng Long to have a box office of over 10 million yuan.
Qin Xianglin suddenly asked: "What is the situation in "Daoma Dan"?"
He Guanchang reluctantly choked out one word: "Up!"
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"It's gone up!" Li Maowen said excitedly on the phone, "On the second day after "Dao Ma Dan" was released, the single-day box office was 1.38 million!"
The single-day box office increased from 1.26 million to 1.38 million, which is not a small increase.
Lei Juekun said happily: "Then we will release "Modern Master" ahead of schedule and increase the number of screenings for "Daoma Dan"."
Although Lei Juekun and Kang Jianfei are at odds with each other, they are now unanimous in saying that Jiahe and Shaw Brothers must win over the audience.
Li Maowen hesitated and said: "Mr. Lei, according to the original filming plan, "Modern Master" will only be released in four days. If it is released ahead of schedule now, I'm afraid it will be difficult for Mr. Chen and Mr. Feng to explain it."
Lei Juekun sneered: "What's hard to explain? "Modern Master" has been released for more than half a month. Now, apart from the cost, the theater chain has almost no profit from showing the movie again. It would be a waste to show that movie again."
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Li Maowen could only say: "Okay, I will add more performances to "Daoma Dan" tomorrow."
Lei Juekun hung up the phone, feeling quite dissatisfied with Chen Rongmei and Feng Bingzhong. Although they were both shareholders of Golden Princess Cinema, Chen Rongmei and Feng Bingzhong were both juniors in front of Lei Juekun.
These two juniors were jealous of others making money from movies, but they actually wanted to come in and make some money. They also relied on their status as shareholders of the theater chain to force this movie to be scheduled to be the first to be released in the summer. It is really unreasonable.
At this time, Kowloon Bus had been acquired by Sun Hung Kai for nearly 40% of its shares, and Lei Kuk-kun became the second largest shareholder of the Kowloon Bus Group, which made him even more concerned about Princess Jin.
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On the third day after the release of "Dao Ma Dan", the single-day box office dropped slightly, only 1.3 million. The box office of "Master Long" dropped even worse, with the single-day box office falling to 1.36 million.
Speaking of which, both movies have some inherent shortcomings. "Dao Ma Dan" has a bit of a literary flavor that Hong Kong audiences don't like, and it lacks a sense of enjoyment.
And what about "Master Dragon"?
The old kung fu movies are really outdated and gradually cannot keep up with the audience's aesthetic taste.
The reason why the box office of "The Young Master" exceeded 2 million on the first day can be said to be two reasons. The first is the double screening of Golden Harvest and Shaw Brothers Cinemas, and the second is Cheng Long's box office appeal, and then through the media
The overwhelming publicity attracted many viewers. It also made Kang Jianfei's "Dao Ma Dan" box office unsatisfactory on the first day.
Starting from the third day of release, the box office performance of the two movies began to stalemate.
Until the end of the first week, the cumulative box office of "Dao Ma Dan" in the first week was 7.91 million, while the cumulative box office of "The Young Master" in the first week was 8.23 million.
Just from the data point of view, Cheng Long's "Young Master" has a slight victory, but judging from the number of theaters in which the two movies were released, "Dao Ma Dan" has a complete victory in attendance.
"Film Fortnightly" had an interesting review of these two films. The review wrote: "...Obviously, "Dao Ma Dan" and "Master Long" are two movies that are out of time. "Da Ma Dan" is too ahead of its time.
If the movie was placed ten years later, the box office response would definitely be even more popular than it is now. But "Master Dragon" is too old. Ten years ago, it would have been the best among the best, enough to sweep the Hong Kong box office. Unfortunately, it is now.
Now, it is neither ten years later nor ten years ago, so these two excellent movies cannot meet the director's expectations..."
Half a month later, the cumulative box office of "The Young Master" was more than 14,567,300 yuan. The cumulative box office of "Dao Ma Dan" was more than 14,566,800 yuan.
This situation made the media extremely happy. The two movies were competing for each other, but the box office difference between the two movies was only more than 500 yuan.
So far, Cheng Long has a slight lead in the box office battle, but in terms of reputation, the two films are decidedly superior.
Putting aside those gunman articles, the media's evaluation of "Master Dragon" is: a well-made old-style kung fu movie.
The evaluation of "Daoma Dan" is: a Jianghu film in the early Republic of China that perfectly combines commercialism and artistry.
Yi Shu even commented in Ming Pao without hesitation: "Among all the movies I have watched, "The Dancing Man" ranks second, and the first one is the Hollywood film "Roman Holiday"...
Kang Jianfei is a very special director. His style is sometimes delicate, sometimes humorous, sometimes tragic, and sometimes passionate. The changes are unpredictable. Hong Kong movies have been dominated by male stars since the 1960s, and female stars have gradually become more and more popular.
In addition to the vase of foil, there are even fewer films with female themes.
But let’s take a look at the four movies directed by Kang Jianfei, "Happy Ghost", "Mr. Zombie", "Royal Senior Sister" and "Dao Ma Dan". Surprisingly, three of them are from a female perspective.
In the movie "Dao Ma Dan", he created three heroines with completely different personalities and statuses in one breath. Under various fateful coincidences, Director Kang put three women together into a play: Lin Qingxia for the country, Zhong Chuhong
For money, Ye Qianwen for dreams, in the accident, the country hates the family, the love between the children is entangled, and a heart-stirring drama of love and hatred in a troubled world is staged...
Among the films, Lin Qingxia is the most impressive. She is handsome in a Mao suit, suave in a white shirt, high-spirited in the Governor's Mansion, and then unyielding in prison. Her beauty has transcended gender and fulfilled people's expectations of female beauty.
All fantasy. The ultimate beauty is that it is so beautiful that it is not intrusive. Even as a homosexual, I can’t help but be impressed...
And Guan Zhilin's performance is also amazing. I heard that she is the daughter of the old movie star Guan Shan, maybe it is because of the inheritance from father to daughter, but she has such superb acting skills for the first time in a movie. Under her interpretation, she is a simple, straightforward and elegant actress.
She played the woman with a strong heart to the core. Compared with Cao Yun, played by Lin Qingxia, although Guan Zhilin did not perform any spectacular deeds, her rebelliousness against tradition was no less profound. At the end of the film, she resolutely chose to go
Looking for his father and continuing to chase the dream of the stage...
The Xiang Hong played by Zhong Chuhong is hilarious. No one expected that the former Hong Kong sister would perform such a funny and playful style. This is a brand new breakthrough for her..." 8
