He smiled and said: "It's a good thing that you like to learn, and it's also your greatest strength. Tell me, what exactly is this hunger marketing about?"
The so-called hunger marketing in marketing refers to the intentional reduction of production by product providers in order to regulate the relationship between supply and demand, create the illusion that supply exceeds demand, maintain higher selling prices and profit margins, and also maintain brand image and increase product added value.
Purpose. In fact, hunger marketing is a double-edged sword. If you do it well, you can win a good market, but if you do it poorly, it will make users lose their patience.
The operation of hunger marketing is actually very simple, that is, setting a popular surprise price to attract potential consumers, and then limiting the supply, creating the illusion of hot sales when supply exceeds demand, thereby increasing the selling price and earning higher profits.
In addition, the ultimate role of hunger marketing is not only to increase prices, but also to generate high added value for the brand, thereby establishing a high-value image for the brand.
The success of hunger marketing is related to three major factors: market competition, consumer maturity and product substitutability. That is to say, if the market competition is insufficient, the consumer mentality is not mature enough, and the product's comprehensive competitiveness and irreplaceability are relatively low.
Hungry marketing can work better under strong conditions, otherwise it can only be wishful thinking. Therefore, hunger marketing is more suitable for some industries where the unit price is relatively high and it is not easy to form repeated purchases of a single product. For example, this is the case in the real estate industry.
It is also one of the most popular marketing models in the real estate industry.
Desire stimulation and guidance is a main line of hunger marketing. Therefore, although publicity and momentum have become commonplace in all walks of life, it is indispensable. The most common way of hunger marketing is to induce purchasing desire and consumer urgency through publicity and momentum.
;Advertising seasoning, long queues at the door, to expand the impact, queues are essentially free advertising; creating the illusion of hot sales, its ultimate and fundamental purpose is to create a tense atmosphere.
I briefly told him the concept and practice of hunger marketing, and he immediately laughed after listening to it, "That's true. When I bought a house, I went to get the number. I also looked for acquaintances, for fear that I wouldn't be able to buy it.
Here we are. Haha! So that’s it. Speaking of which, I was really stupid at that time, and I actually owed a favor to my friend.”
I also laughed, "This is the ultimate in hunger marketing. But in the final analysis, this hunger marketing is actually an illusion, so confidentiality is very important. If the confidentiality is not done well, it will be self-defeating."
Already."
He looked at me, "You guys, are you still worried that I will leak the secret?"
I hurriedly said: "Secretary Chen, I don't mean that."
He waved to me and then looked at the time. I couldn't help but look at the watch on my wrist and found that there was still more than an hour before dinner time. I guess Secretary Chen was considering whether to continue talking to me.
So I stopped talking and took the opportunity to take a sip of tea. It is rare to feel thirsty in a season like this. I just wanted to cover up the embarrassment of our silence at this moment by drinking tea.
He suddenly spoke, "Mayor Feng, I heard that Zhu Dan from our city TV station came to see you, right?"
His words were slow and he seemed to be asking me casually. But his sudden question took me by surprise.
At this moment, my first reaction was: Xiao Qianhua definitely told him this matter. Otherwise, who else could it be?
I was really shocked, and the reaction was also a surprised expression. I couldn't help but asked: "Secretary Chen, how did you know about this?"
In fact, at that moment, I suddenly realized something: it is better to be surprised than to be calm, and the leader in front of me is by no means a fatuous person, on the contrary, he is very smart. So.
, there is no use in pretending in front of him, on the contrary, it will be self-defeating. In addition, I also realized another point, that is, maybe the purpose of him calling me here today is for this matter.
However, I still have a strange feeling in my heart: Zhu Dan’s affairs should definitely be private to him. How could he ask me directly like this? It’s really strange. You know, even if he is more swollen, he will not be like this.
.
He smiled faintly, "Don't ask me how I knew it. Now I ask you, did you agree to her?"
I was startled again, and then shook my head, "I am not familiar with the leader of the provincial TV station, so I can't agree to her. Moreover, Zhu Dan and I have only just met, that is, when the head of the security area came to inspect our work.
We went to her bar for some activities. What’s more, I’m not in charge of the TV station, so I think it’s better to keep this matter to myself. But she did tell me about it and hoped that I could help.
she."
He looked at me with a smile, "I'm surprised, how could she suddenly make such a request to you? Haha! I'm just asking casually, you don't have to answer me."
Can I not answer? If I don’t answer, I will be deprived of three hundred taels of silver. I immediately replied: “Is there anything I can’t say? In fact, when we went to Zhu Dan’s place, it was recommended by Xiao Qianhua from the Municipal Health Bureau. It seems that Xiao Qianhua and this
Is Zhu Dan a friend? At that time, we wanted to find a quiet place. After all, the guest was the chief of the security area, so going to such a lively place would not be very good. Moreover, Zhu Dan told me that she also heard from Xiao Qianhua that I like to help, so she decided
I opened my mouth. Haha!" I cried and laughed immediately, "I never thought that my love of helping would become a kind of trouble."
He was nodding, "So that's it. Mayor Feng, do you know why I want to ask you this?"
I shook my head and said, "I don't know. But it seems that I didn't do anything wrong in this matter, right?"
He said: "There is no question of right or wrong. But I care about you. Mayor Feng, I would like to ask you, do you know this Zhu Dan?"
I smiled and replied: "I only know that she is the female announcer of our city TV station. She speaks Mandarin well."
He looked at me and smiled, "That's it?"
I looked at him in shock, "Doesn't she have some background?"
He immediately laughed, "I don't have any background. But she has a nickname in our Shangjiang City, do you know?"
To be honest, I really didn’t know, so I immediately asked curiously: "Nickname? What nickname?"
He was still laughing, "Yes. She has a nickname called 'Song of the Week'."
I didn't understand for a while, "Song of the week?". But immediately, I understood... (To be continued)