After staying in the CCTV building for a full hour, the two parties discussed the specific details of "The King of Masked Singer" again and again, and made full plans for every doubt point.
In the end, all problems were solved.
But Li Qing and Huang Tao had a dispute over the participating singers and directors.
"Participating singers must invite popular singers, so that they can be interesting to watch and the audience will like them more." Huang Tao put forward his opinion with a smile.
Li Qing shook his head: "The recognition of popular singers is too high, which seems unfair in terms of the competition system..."
Huang Tao understood what Li Qing meant and invited popular singers. Many fans knew who the owner of the voice was as soon as they heard it, and the mask had no effect at all.
In this case, even if you don't sing as well as the other person, if there are fans of yours at the scene, the vote count is likely to be reversed.
But I understand that Huang Tao doesn't agree with Li Qing's words. It's not reliable to find some outdated and cross-border singers to participate in "The King of Masked Singer".
Putting aside their own popularity, in terms of personal singing ability, how many singers in China can reach the level of "King of Singers"?
You are not just doing one episode, you are planning to do it continuously for several months. Unless a popular singer has this kind of ability, where can you find a singer of this caliber?
It would be such a joke to end up with an anticlimax.
"It can be extended to Hong Kong and Taiwan." Zhou Shu suggested.
Huang Tao smiled: "This is a good idea, but the appearance fees of Hong Kong and Taiwan singers..."
Li Qing nodded slightly. As we all know, the appearance fee of Hong Kong and Taiwan singers is one to three times higher than that of mainland singers for the same position.
Huang Tao's meaning is very simple. If he could hire a first-tier singer from the Mainland with RMB 100,000, he would not spend RMB 300,000 to hire a top-tier singer from Hong Kong and Taiwan.
"On this point, you can rest assured. As long as the program can reach the expected ratings after it is broadcast, by then, even if we don't open our mouths, many singers will come to make reservations and make announcements." Li Qing said lightly.
"You look confident...nevermind!"
Huang Tao looked at Li Qing and said with a smile: "Then I'll do what you said. Let's see the first broadcast effect first and then talk about it. What about the director? Who is the program director?"
"I...the contracted director of my studio."
Li Qing originally wanted to claim it as his own, but he thought wrongly. He had no experience in handling the camera. He could be a producer or assistant director. If he really wanted to be in charge of a variety show worth four million, Li Qing felt that
You might screw up yourself.
Recently, the studio has been constantly hiring, recruiting directors, lighting, photographers, musicians, etc. all the time.
Li Qing doesn't know the specific progress yet, but Zhou Shu said two days ago that everything is ready, so it probably means that all the people have been recruited.
It was not convenient to ask about this matter now, so Li Qing did not talk much about it.
"That's good. Do you need advertising sponsors? I can introduce you to a few." Huang Tao said.
Li Qing, Zhou Shu and others looked at each other and nodded in unison: "Need it."
Huang Tao introduced two advertising sponsors, one is for dairy products, called "Haojiajiayou Yogurt", which was also a sponsor of last year's "Music Star", and the other is for cosmetics, a new company with little visibility.
Gao, because of his good background and capital, has frequently appeared on major TV shows in the past six months, and has become a rising star of the company that is well known to everyone.
After Li Qing and others left the CCTV building, they went straight to the two companies to negotiate advertising contracts.
The group of people went to "Haojiajia Industrial Co., Ltd." first. When they saw it was Li Qing, the other party was very enthusiastic. As the title sponsor of "Music Star", Haojiajia Company naturally recognized the talent show champion.
After some hospitality, they found out that it was a program produced by the director of CCTV. After carefully understanding the details, the general manager of Haojiajia Company made an offer without saying a word. With a wave of his hand, he approved the award for "The King of Masked Singer"
One million naming fees.
This fee is the same as the naming fee for "Music Star" last year. The general manager of Haojiajia Company is well aware of the power of the talent show. Last year, because of "Music Star", their sales increased by at least 40% compared to previous years.
.
In the quarter when the program was broadcast, net profit increased nearly ten times more than the previous quarter.
Therefore, after learning that "The King of Masked Singer" is also a program similar to "Music Star", even if he is not optimistic about the young and energetic Li Qing, the general manager of Haojiajia Company was very happy to learn that it was broadcast on CCTV.
He decisively and boldly offered a price of one million.
The whole price is amazing.
However, after testing, Li Qing has understood that the price of one million is the final price, and it is basically impossible to want more.
So a few people went to another cosmetics company introduced by Huang Tao. This company was even more amazing. I heard that all second-tier singers or crossover singers participated in this show, and the price was just 300,000 yuan.
Li Qing and others were immediately defeated.
"How about we hold an advertising and investment fair?" Zhou Shu said.
Advertising investment fair?
Li Qing was thoughtful, and suddenly some news scenes from his past life flashed through his mind. Yili Milk sponsored "Where Are We Going, Dad 3" with a sky-high naming fee of 500 million yuan, and "The Voice of China" with a naming fee of 200 million yuan, and
There are about a million advertising breaks per second.
Although inflation caused the devaluation of RMB in later generations, even so, just hearing about the hundreds of millions of RMB advertising fees made Li Qing jealous.
"But our studio is a newcomer in the industry and has not had any memorable and impressive achievements in the past, so... Sister, are you sure there will be companies participating in this investment fair?" Fang Haotian said.
Zhou Shu was silent for a moment and said with a wry smile: "This is also a problem."
Several people discussed it to no avail, so they returned to the studio one after another to work on the research plan.
The next day, I don’t know who leaked the news, but a phone call came from Chilun Clothing Co., Ltd., asking about the naming of the "King of Masked Singer" advertisement.
"Mr. Zhang, I'll tell you everything about this matter. Our boss said that if it's less than five million, we won't talk about naming fees." Liu Qin **** leaned against Li Qing.
While doing work, he answered the phone and mouthed to Li Qing: "Is five million okay?"
Li Qing was shocked by Liu Qin's words, five million?
You really dare to say that this price is almost comparable to the 8 million naming fee of Hunan Satellite TV's "Superstar".
The amount of money Xiangnan Satellite TV has invested in "Superstar" is definitely more than 10 million, but just one advertising title has made "Superstar" almost fully recoup its cost, not to mention other advertising fees and other expenses.
Therefore, holding a talent show, although it takes a lot of time and money, the benefits earned in the end will definitely exceed the investment. (To be continued.)