Compared to the Shonan Satellite TV delegation, which is full of confidence, the CCTV delegation, which should be the most confident, is actually the least confident.
This time, the structure of the CCTV delegation was rather strange. Headed by Mo Xun, director of the CCTV comprehensive channel, and Huang Tao, director of the CCTV variety channel, there was a strange atmosphere permeating the delegation.
"At that time, if it weren't for your Central Comprehensive Channel, it's not certain whether "The King of Masked Singer" would have been aired. Now, it's better. People are so dissatisfied that they start to want to fly when they become popular... Mr. Huang, you think this is okay.
Isn’t that considered breach of trust? Haha, why didn’t you have more foresight in the contract?”
Mo Xun was in his forties, not to say fat and big-eared, but he was similar. He slumped on the seat like a puddle of mud, put his hands on his abdomen, and said to Huang Tao with a smile: "So,
You can’t be too honest!”
Huang Tao frowned and shook his head: "This is not a breach of trust. After all, it is a win-win situation. I didn't think too much about it at first. I just thought it was a good show, so I spent four million to buy it. Besides, it was already
How can you think so much when you are so confused by the rumors in Taiwan?"
Huang Tao recalled the dirty water that so many people on the stage had thrown at him, and his tone couldn't help but have a touch of sarcasm: "Besides, the value of "The King of Masked Singer" to CCTV is inestimable.
A channel with a ratings of less than 1% jumped to a rating of 5%. Who can create such a miracle?"
"Anyway, you are kind to Li Qing. So many TV stations turned a blind eye to "The King of Masked Singer", and so many companies joined forces to suppress Li Qing. If you weren't so optimistic about it,
He, he can achieve what he does today?"
Mo Xun sat up straight and sneered: "Based on this alone, won't he give us the rights to broadcast the second season of "The King of Masked Singer"?"
"If the quotations are the same, Li Qing will consider CCTV. This is something that was agreed in the contract early on," Huang Tao said.
Mo Xun glanced at him and hummed: "How much funds have you prepared?"
Huang Tao thought for a while and stretched out a finger.
When Mo Xun saw this, his eyes lit up: "It seems that your channel has made a lot of money this year, Mr. Huang, what do you think of this? Our two joint ventures will purchase it, our comprehensive channel will premiere, and your variety channel will re-broadcast..."
Huang Tao looked at Mo Xun like he was an idiot, "Do you think it's possible?"
Mo Xun smiled and said: "How is it impossible? The price for the second season of "The Masked Singer" is only 8 million. Do you think you can buy it for 10 million?"
Huang Tao choked for a moment, but he would never do such a thing under any circumstances.
"I'll pay 10 million, and you'll pay 5 million." Mo Xun suggested: "In this case, winning "The King of Masked Singer" will be a sure thing."
Huang Tao asked strangely: "CCTV's ratings still need to be supported by "The King of Masked Singer"?"
"Who doesn't want to gain more political achievements?"
Mo Xun smiled softly: "Although our channel has the highest ratings, unless it is a holiday or a prime time drama, otherwise, under normal circumstances, the possibility of the ratings exceeding 20% is basically zero.
If it exceeds 10%, it is already very popular. The ratings are usually around 78%. In recent years, the programs produced by Xiangnan Satellite TV have become more and more high-quality. Many times, they have exceeded the ratings of CCTV. A small
A small local satellite TV has already developed to this point... You said there are so many eyes watching, can I not be anxious?"
According to the influence of "The King of Masked Singer", once the second season is broadcast on CCTV 1, it is absolutely certain that the ratings will exceed 10%.
But what does this have to do with me?
Huang Tao sneered, not tempted by Mo Xun's proposal at all.
The gap between the first broadcast and the re-broadcast cannot be recovered by doubling the price.
In recent months, the State Administration of Radio, Film and Television has mentioned "The King of Masked Singer" and CCTV variety show channel more than once during meetings to inspect the ratings of current high-quality programs.
The director of the station, Li Hongzhen, also expressed his recognition to Huang Tao many times.
According to rumors, as long as we continue to maintain this performance, Huang Tao, the director of the Central Television Station, will be able to move within two years. By then, he will be transferred to various provincial TV stations and serve as a frontier official, which will be better than staying at the central government.
Comprehensive beauty?
At this time, the bidding for the rights to broadcast the second season of "The Masked Singer" began.
Everyone lowered their heads and began to write the numbers they had prepared in their minds on the bid.
Ten minutes later, backstage lounge.
Li Qing looked at the tender in front of him, a little stunned.
Zhou Shu looked at the statistics and couldn't believe it.
Among these bids, the lowest price was 8.8 million, which was the price given by Shicheng TV Station in Jizhou Province.
After that came Yunnan TV Station, Jiangsu and Zhejiang TV Station, and Donghai TV Station, which quoted 9 million, 10 million, and 12 million respectively.
Quotations from other TV stations are almost all within this range.
The most eye-catching CCTV integrated channels and Hunan Satellite TV.
The quotes from both companies are the same, both at fifteen million.
But this is not the highest offer.
The highest offer was 16 million from CCTV Variety Channel!
That’s double the starting price!
No one expected that the CCTV variety show channel, which had been regarded as uncompetitive by everyone, could actually afford this price!
However, according to the suffix description of this quotation, the central government provides an installment payment system, with a down payment of 10 million, and the balance of 6 million will be paid within three months.
In this way, CCTV’s one million advantage seems a bit weak.
Within three months, CCTV will definitely be able to collect 6 million in advertising fees from the program "The King of Masked Singer".
So far, the quotations from Hunan Satellite TV, CCTV One and CCTV have become the highest among all TV stations.
"Whether it's on CCTV or Shonan Satellite TV, it can make "The King of Masked Singer" more famous, which will be of great benefit to our studio's brand image." Zhou Shu thought for a while and concluded.
: "Either give it to CCTV or Xiangnan Satellite TV. Although CCTV's quotation is one million higher, it is paid in installments, and the extra price is only one million, so there is not much advantage."
Zhou Shu's words were not unreasonable, but in the end Li Qing left the opportunity to CCTV.
Mo Xun is right. If it weren't for CCTV, it would have been quite difficult for "The King of Masked Singer" to have a good broadcast environment at that time.
Li Qing knew this clearly, and when he was working with Central Comprehensive, there was such a priority in the contract. Therefore, under the same conditions, Li Qing should have no choice but to choose Central Comprehensive.