After entering the new century, the domestic film and television industry has developed extremely rapidly, forming a large-scale industry.
By 2014, the output of domestically produced TV series, including co-productions, exceeded 20,000 episodes, ranking first in the world. The market competition is so fierce that ordinary people cannot imagine it.
Whether TV stations make their own or purchase TV series, they recover costs and achieve profits through advertisements at the beginning, end, and in between. Ratings are the most important criterion to reflect the value of advertising, and ratings surveys naturally become an essential process.
In the past, when the effectiveness of TV advertising increased exponentially, there were once as many as a dozen domestic TV program ratings survey agencies. Due to the lack of fixed standards and the endless emergence of black-box operations and insider trading, the situation was chaotic and disorderly.
.
Some organizations do not even have any qualifications and dare to openly produce ratings rankings.
The chaos in the market forced the state to intervene. The State Administration of Radio, Film and Television took the lead and teamed up with relevant departments to form New Vision Company, which relied on its strong platform advantages to be responsible for the ratings survey of TV programs.
Currently, New Vision Company is the only state-owned third-party survey agency, and its survey data is the benchmark for the domestic television media industry. Its authority and authenticity are beyond doubt.
"Blue Life and Death" premiered on Haijin TV and Feixun Video Network at the same time. The number of on-demand views of the first episode on Feixun Video was 1.4 million+, which was far behind the 7 million+ of Feixun's self-produced drama "Sweetheart CEO".
However, such data comparison actually has very little influence within the industry.
The reason is very simple. This platform is owned by Feixun Video. As long as it is willing, not to mention 7 million, even 70 million on-demand numbers can be easily obtained.
Even if the integrity of a large platform is relatively high, it is normal to add some data to yourself.
It would really be a joke if it were a low-cost imported drama that overwhelms the investment by a self-produced drama!
Therefore, the data on the number of on-demand broadcasts can be seen, but cannot be taken completely seriously.
Neither Filia Chen nor Lu Chen, including Qiande Brothers Pictures, will take it seriously.
The online broadcast rights have been sold, and the number of on-demand broadcasts has nothing to do with the income of the three parties. Feixun Video and Qiande Pictures have not signed a gambling agreement, and even if they exceed 100 million on the first day, they will not make a penny more.
.
If I have to say it, the performance will have an impact on the next new drama.
The ratings ranking announced by New Vision Company is completely different. The ratings have a huge impact and are related to the interests of everyone.
0.22%!
Ever since Lu Chen decided to get involved in the film and television industry, and started with "Blue Life and Death" as the cornerstone, he already has a very in-depth understanding of the meaning of TV series ratings and has consulted a lot of information.
Generally speaking, if a new drama does not have celebrities joining the cast or huge amounts of money for hype, it is considered a success if the first-run ratings can reach 0.1%, and it has the capital to continue to survive.
In the TV series "Blue Life and Death", the only big name is Filia Chen. Her brand name really helped "Blue Life and Death" save a lot of promotional expenses.
But after all, Filia Chen is the queen of the music industry, not the queen of movies. She is extremely popular on the Internet. Her appeal on the traditional TV screen is undoubtedly dwarfed by comparison.
Therefore, whether it was Beijing TV or East Zhejiang TV, the price offered for "Blue Life and Death" was not high. Newcomers and new dramas will be lucky to be on the big stage. How much more do you want?
Including Haijin Satellite TV, which was later negotiated, the unit price offered was also not high, but a gambling agreement was added.
In this agreement, the starting point for rewards is the domestic average ratings of 0.25%!
To put it bluntly, Haijin TV does not believe that "Blue Life and Death Love" can meet such requirements.
Not only Haijin TV, but also Qiande Films has an internal estimate of the ratings of "Blue Life and Death Love". The first broadcast is 0.15%-0.18%, and the domestic average total ratings of all 20 episodes can reach 0.18%-0.20%. victory.
The ratings for the first episode that were just released really exceeded most people’s expectations.
According to the latest data released by New Vision Company, "Blue Life and Death" relied on a ratings of 0.22%, ranking 6th among TV series of the same type, and 11th among all domestic TV series broadcast on the same day.
Quite eye-catching!
Lu Chen was naturally very happy. He felt a little overjoyed.
To be honest, he has been under a lot of pressure recently.
This TV series was born because Lu Chen had put in a lot of effort, and it was also an important basis for him to enter the film and television industry. If the start was not successful, the blow would undoubtedly be very heavy.
Lu Chen is not afraid of setbacks. He is young enough and has capital, but he never wants to be laughed at.
Unfortunately, these are the ratings of the first episode, and Filia Chen will not appear until the third episode, otherwise it can be used to slap Jing Yao in the face. What does the on-demand number count? Compare the ratings!
In the industry's evaluation criteria for artists, movie box office and TV ratings are important indicators.
What the hell are on-demand numbers?
Filia Chen beamed with joy when she saw him, and couldn't help pouring cold water on him: "Don't be too happy too early, let's talk about it after next week!"
The initial publicity cost of "Blue Life and Death Love" was not very high, but the effect was very good, especially the Qing Ge cover sho event organized by Haijin Satellite TV on the blog, which attracted a lot of attention.
Therefore, it is not surprising that the first and second episodes have good ratings. The audience's curiosity has been aroused. No matter whether the series is exciting or not, they will definitely want to take a look.
After these two episodes, the third and fourth episodes will be broadcast next week to reflect the real ratings.
Lu Chen understood this and nodded.
The next day, on the night of December 13th, the second episode of "Blue Life and Death Love" was broadcast on Haijin Satellite TV.
It will be broadcast simultaneously on Feixun Video Network.
By noon on the 14th, the ranking list on the home page of New Vision Company’s official website was refreshed again.
"Blue Life and Death" suddenly jumped to the third place in the same type of TV series, with a ratings of 0.26%!
As of 12 o'clock that day, the total number of on-demand views of Feixun Video Network was 8 million+. Although it was still far behind the 20 million+ on-demand views of "Sweetheart CEO", the gap between the two has actually been shortened a lot.
This achievement also made many people surprised, shocked, jealous and even in disbelief!
Beijing, New Era Art Park.
In an office of the film and television production department of Powerlong Pictures, deputy manager Zhu Minghe looked at the computer screen.
His face looked gloomy and uncertain.
"Blue Life and Death Love":0.26%/0.24/003/009
A row of red data stung his eyes.
This is the ratings data of "Blue Life and Death" in New Vision. The first place is the latest ratings, the second place is the average ratings, the third place is the ranking of the same type, and the fourth place is the ranking of domestic dramas!
In layman's terms, the ratings of this TV series are very good!
Zhu Minghe was in a terrible mood.
Zhu Minghe still clearly remembers how Lu Chen came to him with the script and was rejected by him.
Rejecting a script was a normal job for Zhu Minghe. Lu Chen's demands were too high, so he refused confidently. No one could say that he did something wrong.
Lu Chen provided the script and asked to participate in investment and act as the leading actor. He also had to designate the female lead and director.
No one can agree!
But Zhu Minghe never thought that the heroine designated by Lu Chen would be Filia Chen.
This inevitably made him a little passive. There was no room for rejecting Lu Chen at that time. Otherwise, as long as they communicated more, the situation might be different, and maybe the TV series would be won by Powerlong Pictures.
What Zhu Minghe can comfort himself is that even if the heroine is Filia Chen, there will not be much market for this kind of urban sadomasochism film. The ratings cannot be guaranteed, and there are huge investment risks.
He also told his colleagues the same thing.
This incident was quickly forgotten by Zhu Minghe.
However, "Blue Life and Death Love" stubbornly jumped into his sight. It is one of the hot topics on the Inspur Blog. It is the theme song of "Your Eyes" that is very popular recently, and there is also a sho cover competition.
Zhu Minghe couldn't ignore it even if he wanted to!
So with a bit of anxiety, he began to pay attention to the ratings of this TV series.
0.22% for the first episode and 0.26% for the second episode!
Such results left Zhu Minghe speechless and felt his face was a little burning.
Although he didn't want to admit it, his professional experience told him that "Blue Life and Death Love" is likely to be a hit.
The secret lies in the 0.04% improvement in the second episode compared to the first episode.
Don’t underestimate the 40% increase. What it means is that this TV series has successfully retained a large part of the audience, making them willing to continue watching, which is a precursor to its popularity.
Otherwise, as a pure new drama, it is a common phenomenon for the ratings to drop in the second episode!
What makes Zhu Minghe feel most palpitated is that in the first and second episodes of "Blue Life and Death", the real male and female protagonists have not yet appeared. As the biggest selling point of the show, the singing queen Filia Chen will appear in the third episode.
Appear here!
He knows very well that if there are no accidents, the ratings of the third episode of "Blue Life and Death" will increase.
Maybe it will break 0.3%!
Thinking of this, Zhu Minghe couldn't help but feel irritated.
He pulled the tie around his neck and controlled the mouse to close the new viewing distance page.
Out of sight, out of mind!
But only a few minutes later, Zhu Minghe reopened the browser.
This time he did not log in to the official website of New Vision, but entered the URL of Feixun Video.
Zhu Minghe knew that "Blue Life and Death Love" was also broadcast on Feixun Video, so he wanted to see how on-demand viewers evaluated "Blue Life and Death Love" and then predict the future ratings trend of this TV series.
At this moment, Zhu Minghe forgot something.
That is, from the moment he rejected Lu Chen, this TV series has nothing to do with him.
He actually doesn't need to be so concerned.
It can only be said that he is stunned!——
The first update is here, please subscribe and support!! (To be continued.)