In December, there were no popular domestic TV series premiering.
But by next month and during the Spring Festival, the situation will be completely different. Several major productions that are being promoted will participate in fierce competition for ratings, and the market will become extremely cruel.
Therefore, for many TV dramas with small and medium investments, December is a rare gap period. There are many new dramas premiering during the same period, including some weekend dramas.
As a new drama with medium to low investment, "Blue Life and Death" scored domestic ratings of 0.22% and 0.26% respectively in the first and second episodes of its premiere. It is undoubtedly eye-catching and it is a dark horse.
!
As for whether it can withstand the onslaught of popular dramas that will be broadcast in January, that is still unknown.
In terms of online on-demand viewing, "Blue Life and Death" faces even more powerful opponents. Feixun Video's self-produced drama "Sweetheart CEO" crushes the former in terms of on-demand viewing numbers.
However, those who are interested will find that regardless of the on-demand number, "Blue Life and Death" may not lose to "Sweetheart CEO".
That is the audience evaluation and comments of the two dramas.
As of the 15th, "Sweetheart CEO" has had 27 million+ views on Feixun Video, a rating of 6.4, and 120,000+ comments.
"Blue Life and Death" has 11 million+ on-demand views, a rating of 8.9, and 110,000+ comments!
In other words, the number of on-demand views of "Blue Life and Death" is less than half of that of "Sweetheart CEO", the number of comments is very similar, and the score exceeds the latter by a full 2.5 points!
Although the ratings are not directly proportional to the number of views, as many popular dramas do not have high ratings, and some high-scoring works are in a mess, but combined with the number and content of comments, you can see the secret.
In the comment area of "Sweetheart CEO", complaints account for the majority.
"Another boring IP drama, the screenwriter has no plot logic at all, and the story is a complete mess!"
"Tao Sicheng's acting skills are good and he is a really handsome guy. Jing Yao looks a little too old."
"Did Jing Yao have an injection on her face? Why is she so smiling?"
"My girlfriend forced me to watch this movie. I really made myself vomit after watching it. I couldn't stand it for even one episode. Please let me go!"
"I haven't read the novel. But the plot is too familiar, and it's the domineering Mary Sue."
"To be honest, these handsome guys and beauties are quite eye-catching, okay?"
"This is an urban fashion drama. It's enough to watch beauties changing clothes. The rest is not important. Hahaha!"
"I like Tao Sicheng too!"
In contrast, the audience reviews of "Blue Life and Death" contain very few negative contents.
Some of them are not complaining about the storyline.
“It was so beautifully photographed!”
"A very interesting TV series, the first episode attracted me."
"Yoon Eun-hee is so pitiful. If she had not been missed, her fate might have been different."
"If I were Yoon Eun-hee, I might commit suicide!"
"I heard this is a sadistic drama? Ah! I don't want to watch tragedy, I don't like tragedy!"
"Little Yin Junxi is so handsome!"
"Cui Xin'ai is a scheming bitch, very ruthless."
"Actually, she is also very pitiful. Living in such a family has a great psychological impact."
"I'd like to ask you weakly, when will Lu Chen show up?"
"Lu Chen and Filia Chen should appear in the third episode. I have read the novel that Lu Chen updated on his blog."
“Looking forward to the third episode!”
In terms of investment and cast, "Sweetheart CEO" can definitely beat "Blue Life and Death" in an instant. The former is expected to shoot 40 episodes, has gathered many well-known domestic actors, and the script is adapted from a popular online novel.
However, large investment and many stars do not mean success. The best example is domestic blockbusters. Many large-scale productions with strong lineups and large investments ended up going to grandma's house. Even if they sell out all the advertising, they will not be able to recover the cost.
The same situation exists with TV series. It is difficult to accurately grasp the taste of the audience. "Sweetheart CEO" takes a purely commercial route and strives to please the young audience in every aspect.
"Blue Life and Death" is different from the popular youth idol dramas nowadays. This story is not so beautiful at the beginning, and it also hints at the tragedy behind it.
But it is still recognized and liked by many viewers!
On December 19, with the expectations of many fans, the third episode of "Blue Life and Death Love" was broadcast on time.
On December 20th, the fourth episode will be broadcast.
Cui Xinai was jealous of Yin Eunxi, so she tried to make Eunxi live the same miserable life as she did. Eunxi knew that she had to return to her biological mother, so she had to endure the pain and watch her favorite adoptive father, adoptive mother and brother immigrate to the United States, but there was nothing she could do.
.
Time passed, and Yin Junxi and Cui Xinai returned to their previous birthplaces after completing their studies. At this time, Eunxi was working as an operator in a hotel. Because Yin Junxi was getting engaged, he wanted to find the sister Eunxi who had always worried about him.
Xi, but always came back disappointed.
On the other hand, Junxi's good friend Han Taixi was arranged by his father to live in a hotel under his own name because he was an illegitimate child. During this period, he met Eunxi. Because of this, Junxi also had the opportunity to meet Eunxi again.
The third and fourth episodes of "Blue Life and Death" are two episodes that connect the past and the next. The heroes and heroines and the most important supporting characters in the play all appear, and the plot really starts to get exciting.
0.31% and 0.35% are exactly the domestic ratings of these two episodes!
As a result, "Blue Life and Death" jumped to the top of the ratings for TV series of the same type during the same period, showing its dark horse temperament!
This inevitably caused quite a stir in the industry, causing many film and television production companies and entertainment economic companies to set their sights on this TV series.
If the ratings of 0.22% and 0.26% for the first and second episodes of "Blue Life and Death" are just a little surprising, then these two episodes are really shocking.
Many people don't understand and are reflecting on it.
Whether it is the novel of the same name that Lu Chen updated on his blog, or the previously released trailer and theme song, it is clear that this TV series is not the kind of happy reunion youth idol drama.
So why do so many viewers still like to watch it?
Such ratings are still far from being a hit, but the rate of increase is so fast that it has fully reached the standard of a hit.
Could it be that the audience's tastes suddenly changed?
After watching the four episodes, some people in the industry published a discussion blog post on their blog, analyzing it from many aspects and focusing on the current advantages of "Blue Life and Death".
First of all, the story is very original and unique, and does not follow the crowd, making it unique among similar films.
Secondly, the director and screenwriter are very careful, there are no obvious loopholes in the plot, the characters are not exaggerated or artificial, the whole story is told smoothly, slowly and slowly towards the climax, which is very attractive.
The family affection, friendship and love reflected in the play are subtle, restrained and full of tension, showing the director's profound skills.
Moreover, the performances of several main actors are remarkable. The biggest highlight is Lu Chen, who is filming a TV series for the first time. The character Yin Junxi he plays is not only handsome and handsome, but also perfectly interprets the sentimental and calm temperament.
It is hard to believe that Lu Chen has never made a real movie or TV show before, and he is not an acting major.
In addition, Filia Chen, who is also filming a TV series for the first time, plays the innocent and gentle Eun Hee in the drama. Although her acting skills are still a little lacking, she still leaves a very deep impression on people!
Therefore, combining various advantages, this industry insider asserted that the ratings of "Blue Life and Death" will further increase, and the real test will be next month.
The last month of 2015 is destined to belong to "Blue Life and Death Love"!
The popularity of "Blue Life and Death" is also reflected in Feixun Video. With the appearance of Lu Chen and Filia Chen, the number of on-demand views of the third and fourth episodes has increased significantly, infinitely approaching the level of "Blue Life and Death".
"Sweetheart CEO".
In particular, the number of on-demand views for the fourth episode reached 10 million+, which is only a few hundred thousand less than "Sweetheart CEO"!
The score of "Blue Life and Death" did not drop due to the increase in the number of viewers. Instead, it improved to 9.1 points, and the number of comments exceeded 500,000+.
The ratings of "Sweetheart CEO" dropped again, and the number of reviews was even left behind by "Blue Life and Death".
This makes Feixun Video very embarrassed.
The self-produced drama they strongly promoted was actually lost to a low-cost imported drama on their own territory. Although the traffic and advertising benefits it brought were not much different, it was still embarrassing and they couldn't save face!
So on the second day after the latest episode of "Sweetheart CEO" was aired, attentive netizens discovered that the total number of views on this online drama soared significantly, re-opening the gap between it and "Blue Life and Death"
distance.
And Feixun Video promoted "Sweetheart CEO" to a greater extent on its homepage.
Just these actions cannot stop the upward momentum of "Blue Life and Death Love".
On December 26th and 27th, the fifth and sixth episodes continued to air, and the ratings soared like a rocket, directly breaking through the 0.50% mark, reaching 0.51% and 0.55% respectively!
Compared to the premiere episode, it’s more than doubled!
0.5% is an important indicator to measure the popularity of a TV series. If it exceeds 0.5%, it is a popular series.
Now, not many people doubt that "Blue Life and Death" is the dark horse.
Some people are even beginning to worry about another large-scale urban drama "My Heart Is Flying" that will premiere on January 1st.
When "Blue Life and Death" started to become popular, I have to mention another TV series that was broadcast at the same time, and that was the second season of "Love in the City".
Lu Chen was also rejected by this TV series, which was broadcast on the Beijing TV Movie Channel.
Its first episode’s ratings were 0.17%, dropped to 0.15% in the second episode, and then fell all the way and never got up again. The following episodes all hovered around 0.1%, and even dropped to 0.08%.
According to the 0.1% safety line for weekend dramas, the ending of the second season of "Love in the City" is very unhappy.
But not many people care about its fate.
Everyone's eyes are all fixed on "Blue Love of Life and Death" which is creating miracles!——