[Latest report] Tomorrow is 515, the anniversary, the day with the most benefits. In addition to gift bags and school bags, you must watch this 515 red envelope. There is no reason not to grab the red envelope. Set the alarm clock~
Shonan Satellite TV ranks first among all local satellite TV stations, and its success is not a matter of luck.
It is also the TV station that pays the most attention to marketing and publicity in China. Before any key program or TV series is broadcast, it will spend a lot of money to hype and promote it to firmly attract the public's attention.
The investment in publicity has resulted in high ratings that exceed those of its peers, as well as astonishing advertising revenue.
This creates a virtuous cycle, making it difficult for Xiangnan Satellite TV to shake its position in the industry. This marketing method has also been mastered by them, which can be regarded as a model in the industry.
As the first major drama of 2016, Shonan Satellite TV invested a lot of promotional funds in "My Heart Is Flying" without exception. It was hyped on the Internet half a month before it was broadcast.
Especially on Inspur Blog, many Internet promoters and big Vs are adding fuel to the flames for "My Heart Is Flying", and "Blue Life and Death Love" came out half way as a dark horse, which inevitably aroused the vigilance of some people.
As a result, there were blog posts that openly praised "My Heart Is Flying" and secretly disparaged "Blue Life and Death". Some so-called market analysts believed that the rise of "Blue Life and Death" only occupied the domestic TV drama market at the end of 2015.
It's not as cheap as a big drama, it's just like a mountain without tigers and monkeys calling themselves kings.
When "Blue Life and Death Love" meets "My Heart Is Flying", the true colors must be revealed!
This argument is very popular and has even caused controversy among fans.
But when the new ratings rankings came out, those analyzes that slandered "Blue Life and Death" all turned into jokes. Those who vowed that the ratings of this TV series would drop were even more slapped in the face!
On the evening of January 3, 2016, the eighth episode of "Blue Life and Death Love" was broadcast.
The rankings were updated the next day. "Blue Life and Death" 1.21%, firmly occupying the top spot in the ratings!
Now, all the doubtful comments on the Internet have disappeared. No one can deny that "Blue Life and Death" has become a hot new drama, and it is not impossible to hit the phenomenon level.
The ratings for the third episode of "My Heart Is Flying" on the same day were 0.54%, which was actually a 0.03% drop from the previous episode!
Internet promoters and so-called analysts, including Shonan Satellite TV themselves, have all gone silent.
The film and television drama market is always cruel. It doesn’t mean that you can make a hit movie or TV series by spending hundreds of millions of dollars and inviting big names and stars. Small-budget dramas cannot counterattack big productions.
What an incredible thing.
Of course, in most cases, big productions crush small dramas.
"Blue Life and Death", which has only one-tenth of the investment and publicity investment of "My Heart Is Flying", is undoubtedly an out-and-out miracle!
When the ratings for this episode came out, an idealist theory began to circulate in blogs.
That is, Lu Chen is the nemesis of Xiangnan Satellite TV.
The relationship between the two parties can be traced back to when Lu Chen first debuted. Hunan Satellite TV's "The Strongest Singer and Composer" excluded Lu Chen. As a result, Lu Chen joined "Singing China". This also caused Hunan Satellite TV to lose face.
At that time, the ratings of "Singing China" surpassed that of "The Strongest Singer-Songwriter".
Now Hunan Satellite TV's annual drama has collided with "Blue Life and Death" written and starred by Lu Chen. Not only did it not knock over the latter, but it was suppressed and beaten by the latter. It was really embarrassing.
Although this statement appears with ulterior motives, it does not deviate from the facts.
In another battlefield that is also related to TV drama ratings, "Blue Life and Death" also won a great victory.
That is Feixun Video.
"Blue Life and Death Love" is broadcast simultaneously on Haijin TV and Feixun Video Network.
Simultaneous broadcasting on TV and the Internet is the usual operating mode of many TV dramas. Although the latter has greatly reduced the ratings of the former, it is an inevitable result.
With the rise of the Internet age, more and more young people have abandoned televisions and become accustomed to obtaining information and entertainment through computers and the Internet. This huge market cannot be ignored by any capital.
"Blue Life and Death" sold the online broadcast rights to Feixun Video. On the one hand, it is to quickly withdraw funds, and on the other hand, it is also to seize this market and expand its influence.
Otherwise, it would only be broadcast on TV, and it would never be as popular as it is now. Moreover, piracy of online movies and TV dramas has been repeatedly banned. Movies are better, and piracy rarely occurs during the release period.
TV dramas are simply the hardest hit area, so now more and more TV dramas are broadcast simultaneously in order to reduce losses and expand impact.
The competitor of "Blue Life and Death" on Feixun Video is the latter's self-produced drama "Sweetheart CEO".
The investment in "Sweetheart CEO" also greatly exceeds that of "Blue Life and Death Love", and as Feixun Video's own son, he is definitely more favored than the one who bought "Blue Life and Death Love", and the intensity of resource tilt is completely different.
At the beginning, the number of views of "Sweetheart CEO" steadily exceeded that of "Blue Life and Death".
However, with the popularity of "Blue Life and Death" on TV screens, the situation quickly changed. "Blue Life and Death"'s on-demand number continued to rise, and it soon caught up with "Sweetheart CEO" which was showing a decline.
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This made Feixun Video very embarrassed and had to use "technical means" to control the competition between the two parties.
But netizens are not fools, and viewers of online dramas are not idiots either.
"Sweetheart CEO" was criticized so badly that Feixun Video's rating actually dropped below 5 points, while the rating of "Blue Life and Death" has been hovering around 9 points.
Compared with TV stations, the biggest advantage of video websites is interactivity. Netizens comment very positively on online dramas, especially those they like, which often lead to heated discussions online, thus forming a strong fan group.
The fandom of "Blue Life and Death" has grown like a snowball.
They will not simply use boring data to judge the quality of a TV series, they will just rely on their feelings.
So when they saw the critically acclaimed "Blue Life and Death" and the half-death scolded "Sweetheart CEO" being placed at the bottom of the on-demand list, countless people were aggrieved and scolded Feixun Video for its shamelessness in the comment area.
"The Feixun video is so funny. It's only short of 10 million on-demand views, but it's over 100 million when I wake up!"
""Sweetheart CEO" is rubbish, Feixun Video is shameless!"
"Sisters, let's lift "Blue Love of Life and Death" together. Victory belongs to us!"
"Haha, why am I not surprised at all? Because it's so normal."
"I just want to say that I hope Lu Chen will not put his next work on Feixun Video!"
"Yes, let Feixun play with itself and get tens of billions of on-demand views!"
In addition to criticizing the Feixun video, fans also expressed their feelings after watching it.
Many fans said that they were scolding and crying while watching it. Many times they were so excited by the plot that they wanted to continue watching it as if they were possessed and could not bear to give up.
Especially female fans account for a large proportion.
They put themselves in Eun-hee's shoes, fell deeply in love with Jun-hee, were moved by Tae-seok's infatuation and sincerity, and then hated her so much that their teeth itched with hatred, and their emotions were influenced by the story in the play.
In the eyes of many people, this story about the emotional entanglement of four corners is ridiculous, and they can't figure out why it has such high ratings. But the audience's preferences are like this. Once they are moved, they will be fascinated. There is no reason.
Another most important point is that the actors who play the main roles are all excellent. Yin Eun-hee, played by Filia Chen, has attracted a large number of male and female fans. Her acting skills may not be the best, but her appearance and temperament are perfect.
Yin Junxi, played by Lu Chen, has impeccable appearance and acting skills. You can see how popular he is now from the increase in fans on Inspur Blog.
Zhang Liwei, Hu Yang, Zhang Junzhi, and Ye Mingliang all became famous overnight!
Under such circumstances, Feixun Video could not withstand the pressure and was scolded to death by fans of "Blue Life and Death Love", so it had no choice but to give up and continue to suppress it.
Otherwise, if it is too biased and offends Lu Chen and Filia Chen, how can they cooperate next time?
It is said that UTV Video regretted missing this drama to the point where it turned green in its intestines and wished Feixun would kill itself.
In fact, the popularity of "Blue Life and Death" is also a good thing for Feixun Video, but it is just a loss of face.
But now even a company as strong as Feixun has to bow its head in front of "Blue Love of Life and Death".
Without the cheating by the website, the momentum of "Blue Life and Death Love" is unstoppable. Since the web drama can be played repeatedly during the contract period, the number of on-demand views of "Blue Life and Death Love" quickly surpassed "Sweetheart CEO"
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As of January 4th, the total number of on-demand views of "Blue Life and Death" exceeded 500 million, surpassing "Sweetheart CEO" by nearly 100 million!
This data was ridiculed by Filia Chen's fans on Jing Yao's blog.
Jing Yao is the heroine of "Sweetheart CEO". When she was being interviewed by reporters, she insinuated that Filia Chen did not know acting skills and believed that "Sweetheart CEO" could completely blow up "Blue Life and Death".
As a result, his face was slapped so hard that he no longer dared to say anything.
Faced with the cynicism of countless fans, she simply closed the comments and pretended to be a dead dog.
As a result, my personal post was immediately destroyed!
In fact, it was not only Jing Yao who was slapped in the face, but also Ultron Pictures and Powerlong Pictures, who had rejected Lu Chen. Both of them became laughingstocks in the industry and were regarded as examples of those who have eyes that cannot recognize gold and jade.
The screen ratings are booming, and the online on-demand broadcast is a hit. It can be said that "Blue Life and Death" has soared to the sky.
Many people could no longer sit still and took action one after another.
Beijing TV Station and East Zhejiang TV Station came to the door again, as well as many domestic satellite TV stations, vying for the right to rebroadcast "Blue Life and Death".
The variety show channel of Beijing TV Station also belongs to the ranks of Huiqingchangzi. Originally, they were the most likely to win this TV series, but they just missed it.
At the same time, investors, advertisers, and brokerage firms also came to our door——
The second update is here!
ps. It’s raining red envelopes on 5.15! Starting from 12 noon, you will grab one round every hour. A big wave of 515 red envelopes depends on your luck. You all go and grab them. Use the coins you grab to continue to subscribe to my chapter! (To be continued~