Most of the TV series produced by film and television companies are sold directly to TV stations. Although the terms of the contracts are different, the main ones sold are the first broadcast rights and replay rights. ◇↓◇↓ Xiao◇↓ said,
For big stars, big productions, and popular TV dramas, the first broadcast rights are often sold at sky-high prices, often starting in the tens of millions. Sometimes a single TV station cannot afford it, so it joins a joint venture with multiple TV stations to buy the shared rights.
For this type of drama, the replay rights cannot be sold for more than the first broadcast rights, even if the ratings are high.
But there is another type of drama in which the first broadcast rights are sold very cheaply and the cost cannot be recovered at all. However, after the broadcast, the ratings soar and become popular, so the price of the rebroadcast rights will inevitably rise, even far exceeding the first broadcast.
Blue Love is undoubtedly such a TV series with endless potential.
Putting aside the gambling agreement, the cost for Haijin TV to buy the premiere broadcast rights of Blue Life and Death is not high. The price of 6 million for 20 episodes can only allow the three investors to recover less than half of the total cost.
Neither Lu Chen, Filia Chen nor Qiande Films particularly care about this, because they still have the right to replay it.
However, no one thought that Blue Love of Life and Death would become popular so quickly and become so popular that it would be jaw-dropping.
Breaking through the domestic ratings mark of 1, this urban emotional drama quickly became a hot topic, blowing up blogs and WeChat Moments, and the actors in the drama became famous overnight.
And many TV stations saw a golden money tree
"Blue Life and Death" is a weekend drama that is filmed and broadcast at the same time. The frequency of broadcasting is two episodes a week. In fact, it is not conducive to increasing the ratings. Under the same circumstances, it often cannot compete with regular TV series.
Now that it has achieved such high ratings, it has great potential to be tapped. It is not inconceivable that it will be rerun and broadcast continuously, and the ratings will exceed those of the first broadcast.
Because the reputation of a TV series needs to be cultivated, especially for mainstream TV viewers. If they miss the previous episodes, they will pay special attention to the reruns that others have said are good. That must be good.
Under such circumstances, the rights to rebroadcast Blue Love, which had not yet been fully filmed, immediately became highly sought-after, and as many as a dozen TV stations rushed over to contact and negotiate.
Among them, the most urgent and powerful ones are undoubtedly Beijing TV Station and Zhejiang TV Station.
On January 7, representatives from Beijing TV Station came to Jinling to discuss the purchase of rebroadcast rights with three parties.
One of the representatives is Gu Rui.
Gu Rui is a music producer for Beijing Satellite TV. He once served as the music director of Sing China. He is very familiar with Lu Chen and Filia Chen and has a good relationship with them.
Originally, the purchase of TV series like this had nothing to do with Gu Rui. It was the job of the program department.
But Blue Life and Death Love was so popular and sought-after that Beijing TV Station was afraid that its rebroadcast rights would be taken away by its rivals again, so it sent Gu Rui to play the favor card.
Gu Rui's status in Beijing TV Station is neither high nor low. It is appropriate for him to be the representative for three-way negotiations with Lu Chen.
Another person who came was someone Lu Chen knew, and that was Zhu Shaotai, the deputy director of the variety show program department.
Two middle-level and high-level executives from the Beijing TV station came to Jinling together, which is really a sign of sincerity.
Otherwise, other small and medium-sized film and television production companies, even if they carry pig heads, will not be able to find the temple of Beijing TV Station.
Under normal circumstances, how would the latter take the initiative to lower his posture to discuss with the former?
As the saying goes, business cannot be done without mercy. Although the cooperation was not successful last time, this time Lu Chen, Filia Chen and Qiande Pictures still welcomed their arrival with great enthusiasm.
That evening, Zhang De, general manager of Qiande Pictures, hosted a banquet at the Marriott Hotel in honor of Beijing TV representatives.
Lu Chen, Filia Chen and their managers were all present to accompany them.
The most direct beneficiary of the popularity of Blue Life and Death is Haijin TV, followed by Qiande Pictures.
Qiande Brothers Pictures is barely a small fish in the Beijing film and television industry where there are so many predators. It has invested in and filmed many TV series, but only a few have achieved results, and it basically has little say in the industry.
This time, with the help of the Blue Life and Death Love brand, Qiande Pictures has made a name for itself in the industry. During this period, many people came to seek cooperation or support, and it made a lot of limelight.
But the two brothers of Qiande did not let this go to their heads. They knew very well whose lap they wanted to hold firmly.
During the filming of Blue Life and Death, Zhang De was stationed in Jinling. According to his words, he was the housekeeper, responsible for solving the crew's worries.
Precisely because of Zhang De's coordination, the filming of "Blue Life and Death Love" went very smoothly and was not affected by any unexpected circumstances. It is very promising to complete all the filming ahead of schedule.
At the banquet table, Zhang De, who had a huge capacity for drinking, was the unstoppable attacker. He raised his glass so frequently that even the boss of the banquet hall, Jiang Zhu Shaotai, couldn't resist it, making the atmosphere in the banquet very lively and harmonious.
After drinking a bottle of red wine, Zhu Shaotai smiled bitterly and said: "Mr. Zhang, Teacher Lu, Teacher Chen, secondly, I am here to atone for my sins this time, because I was scolded by the leader for what happened last time. This time you will do it no matter what." You need to take care of it first, otherwise I won’t be able to go back and explain.”
Although Zhu Shaotai meant to joke while drinking, what he said was basically the truth.
When he was negotiating for the premiere rights to Blue Life and Death earlier, he didn't pay much attention to it. As a result, he missed out on this TV series that had the potential to become a phenomenon. It was discussed a lot in the station.
In fact, Zhu Shaotai was quite unjustly accused. If Haijin TV hadn't suddenly stepped in to intercept Hu, Blue Life and Death Love would most likely have fallen into the hands of Beijing TV.
Lu Chen and Filia Chen have a good relationship with Beijing Satellite TV, and the Qiande brothers are hanging out in Beijing again.
Under the same conditions, Beijing TV Station is naturally confident.
But they never expected that a guy like Haijin Satellite TV with little sense of presence would actually mess with them.
It doesn't matter if they are intercepted. The TV station in Beijing doesn't care about the huge business and resources, but they never dreamed that Blue Life and Death Love would become popular all over the country. How can they keep their face?
If we lose to CCTV, Hunan Satellite TV or even Zhejiang East Satellite TV, it won’t be a big deal. It’s really embarrassing to let Haijin Satellite TV, which is a younger brother, have such a big limelight.
Especially in recent years, Beijing TV Station has vigorously reformed and competed for ratings. It has attached great importance to high-quality program content and invested a large amount of money in this effort. Losing Blue Life and Death Love is simply an unforgivable mistake.
The leader above slapped the table, and the one below hit Zhu Shaotai.
Who told him to be the main person in charge?
Zhu Shaotai really couldn't tell the truth, because even if he took it seriously, he couldn't come up with conditions similar to those of Haijin Satellite TV, and the result would be the same.
But he couldn't argue, so he could only take this opportunity to come over to discuss it in person, and even roped in Gu Rui.
Gu Rui smiled and said, "It's not easy for Director Zhu."
Although this music director is a bit straight-tempered and not very worldly, he still understands what he is here to do.
Naturally, he wanted to speak for Zhu Shaotai.
Zhu Shaotai's half-truth and half-false complaints made both Lu Chen and Filia Chen look at each other.
The deputy director of the program department of the variety show channel of Beijing TV Station, for all the things he said, he had to give some face, otherwise he would really offend someone.
Zhang De was still experienced and said with a smile: "Director Zhu, you are too serious. Many units have come to negotiate recently. As long as the conditions are similar, we will definitely give it to the Beijing TV station first. We are all from the capital."
Zhang De is not actually from the capital, but he has moved his registered residence to the capital a long time ago.
His answer was watertight, taking care of Zhu Shaotai's face and safeguarding his own bottom line.
Facts have proved that Zhang Deshou is very reasonable.
The next day, January 8, the negotiators from East Zhejiang TV Station came to Jinling.
Interestingly, Tian Tian, an acquaintance, is also here.
Tian Tian was originally a program host at East Zhejiang Satellite TV. Because of the incident where she was attacked by fanatical fans, she now works behind the scenes at the satellite TV station and rarely appears in public.
Tian Tian and Filia Chen were friends from the beginning, and Lu Chen was her savior.
East Zhejiang TV station sent her here, playing the favor card as well, and her weight was not much worse than that of her opponent.
Because of the special relationship between the two parties, after the banquet in the evening, Filia Chen took Tian Tian to her room for a private chat, and asked Lu Chen to accompany her.
Tian Tian drank a lot of wine in the evening, and her face was very red and beautiful.
Probably because she was a little drunker, she spoke extra boldly. She took Filia Chen's hand and asked directly: "Sister Feier, are you and Lu Chen in that place?"
Lu Chen couldn't help but laugh at what he meant by that.
Filia Chen said angrily: "Tiantian, I think you drank too much."
Tian Tian smiled and hugged her and said: "I'm very awake, just tell me if I am."
Filia Chen pretended to be ignorant: "Which one are you talking about?"
Tian Tian hooked her finger and said, "Let's fall in love. Are you having an underground love affair?"
Filia Chen knew she couldn't hide it and nodded.
"Really"
Tian Tian couldn't help but widen her eyes, straightened up and looked strange: "That's really big news."
Filia Chen rolled her eyes: "We have no intention of making it public."
Tian Tian rolled his eyes and said: "Then you have to pay hush money, and the right to rebroadcast Blue Life and Death Love should be given to our station, otherwise hehe"
Filia Chen was completely defeated by her scoundrel: "I can't make the decision in this matter."
Even if the relationship is very good, she cannot agree lightly to something involving the interests of many parties.
This is a matter of principle.
The most important thing is that Beijing TV Station is also negotiating the purchase.
It's not good to be too popular
The first update is here, it’s the middle of the month, please give me some monthly support, thank you all. To be continued.