Lu Chen is very cautious about brand endorsements.
Many celebrities, especially those new artists who have suddenly become famous in recent years, often adopt the strategy of fishing for brand endorsements, and work hard to create notices and ads, which is jokingly called "double high (advertisement)" in the circle.
The emergence of the "double high" phenomenon stems from the squeeze of some entertainment agencies on contracted artists, squeezing out as much profit as possible during the contract period, eager for quick success and quick gains without worrying about the future.
There are also some artists who are willing to do this on their own, because the competition in the entertainment industry is too fierce now, and most artists are under great pressure to survive. If they don't make money while they are popular, what else will there be to gain once they become popular?
So they accept all kinds of advertisements at all costs, even those high-risk endorsements.
However, artists who are based on long-term development are often very cautious and thoughtful about brand endorsements.
Lu Chen listened to Filia Chen's opinions on brand endorsements.
Filia Chen is currently one of the domestic advertising queens. She endorses major domestic and international brands and earns at least tens of millions of endorsement fees a year. She has rich experience in this area.
Filia Chen's advice to Lu Chen was to first choose carefully, such as financial products, medicines and health products, medical treatments and medical equipment, agricultural products such as seeds, pesticides, and breeding, etc. It is best not to touch them.
The risks of these advertising endorsements are relatively high. Once there is a problem with the product, it will often affect the endorser's reputation and even cause legal trouble.
There are not just one or two celebrities who have been sued or run into trouble due to careless endorsements!
Even Filia Chen almost suffered a loss in this regard, so she is very careful when choosing advertisements now, and naturally she doesn't want Lu Chen to make the same mistakes as others.
So far, Lu Chen has mainly endorsed two brands, one is [Whale TV] and the other is Senqi Clothing. The cooperation between the two has been very successful.
To put it bluntly, the benefits that Lu Chen’s endorsement brought to the two families far exceeded the remuneration he received!
For this reason, both [Whale TV] and Senqi Clothing intend to renew their contracts next year, and the new contracts will inevitably increase.
With the popularity of "Blue Life and Death", the number of brands coming to Lu Chen to seek advertising cooperation has suddenly increased significantly. Among them, the most important one is undoubtedly China Automobile.
Zhonghua Auto is one of the domestic automobile brands with the oldest history and the highest brand reputation. Its predecessor can be traced back seventy years ago. The "Zhonghua" brand was established along with the New China.
In the early 1950s, Zhonghua Jeep once drove across the Yalu River together with the Liberation Truck, making great achievements in the War to Resist US Aggression and Aid Korea, and became a household name in the country.
However, since the reform and opening up in the 1980s, foreign brands of cars have entered the domestic market one after another, and China Automobile's market share has shrunk significantly, almost to the edge of bankruptcy.
With the support of the state, this national brand finally survived the most difficult period and was reborn through the introduction of technology, independent research and development, etc.
After Lu Chen debuted, the first car he bought in Beijing was the X7, which was recently launched by China. This gasoline-electric hybrid city SUV is cheap and good-quality, and Lu Xi is currently driving it.
It was Lu Chen’s China x7 that made China Automobile choose him as its new brand spokesperson.
At least it's an important reason.
Of course, as a car company with an annual output value of tens of billions, China Automotive is very cautious in choosing brand spokespersons. They chose Lu Chen firstly because the latter’s influence among young people is increasing day by day. In addition, Lu Chen has been in the industry since his debut.
Since then, the image has been very good.
Lu Chen won the championship of "Singing China", which was a small factor in China Automotive's selection of him. He also participated in Beijing TV's National Day Gala and created works with positive themes such as "I Love You China".
He once bravely saved people regardless of danger, he also raised funds to help fans, and now he is preparing to set up a leukemia charity fund. With all these things, it is really no problem to be named one of the top ten outstanding young people at the provincial and municipal levels.
In comparison, how many solo albums Lu Chen has released and how high the ratings of the TV series he starred in are not the key factors.
The requirements are harsh, and the treatment is naturally generous. China Automobile offered Lu Chen a 2-year contract worth 12 million yuan.
Since it involves many detailed terms, this contract cannot be finalized in a day or two. China Automobile hopes that Lu Chen can participate in the promotion activities of their newly launched R-class station wagon.
The specific request was to shoot an advertisement, and Lu Chen was also asked to create a song tailor-made for the advertisement.
Due to the importance of this contract, Lu Chen, together with the studio, focused their current work on China Automobile. Lu Xi continued to negotiate with the other party to obtain the most favorable conditions, while he himself focused on the new model of China Automobile.
Product creation and conception.
The station wagon is a car-derived model derived from the trend of people advocating nature and being keen on traveling. Compared with SUVs and MPVs, its price and use cost are lower, and it has a more flexible body, which is easier to drive and park.
Therefore, it plays an important role in the lives of people in economically developed countries (especially in Europe).
However, in China, station wagons are a niche model and have not been introduced before because they are not suitable for the domestic market demand.
However, with the improvement of domestic consumers' material living standards, it has become a new fashion for urban car owners to take their family or friends to travel in a station wagon during holidays.
Especially for young people, driving a station wagon to travel far away is a very romantic and stylish thing, and it has been rendered dreamlike by many literary and artistic young people. It can often be seen in some fashion magazines.
Similar car travel articles.
China Automobile aimed at this emerging market and launched its first station wagon.
Lu Chen first spent two days digesting and studying the relevant information sent by China Automobile, and then searched and browsed many foreign station wagon advertisements on the Internet.
During this period, he wrote a song and gave it to Wang Jing to arrange and let the Nirvana band practice accompaniment.
In the end, it took a week for Lu Chen to create and edit a music video to serve as an advertising demo. He was equivalent to doing part of the work of an advertising company!
After it was completed, Lu Chen asked Lu Xi Zhonghua Automobile to demonstrate the mv advertisement to them!——
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