PG's negotiations have come to fruition, and when it comes to signing issues, Lu Chen must personally come forward.
In addition, Filia Chen also has work to complete, so the sweet time belonging to the two of them is destined to be short-lived.
The formal signing is in the afternoon.
Originally, Lu Xi had been arguing with SPG and always insisted on his own bottom line. The differences between the two parties were still very large. But now the situation has suddenly turned for the worse. Of course there is a reason.
Because kg Entertainment contacted Lu Chen Studio.
Both kg and spg are well-known entertainment brokerage companies in South Korea. Their strength is about the same. They have a large number of celebrity artists under their banners, and both have offices in China in Beijing.
Due to similar status and the same business, the competition between the two parties has always been fierce. The sudden involvement of kg in the introduction of "Blue Life and Death" inevitably aroused the vigilance of SPG.
Maybe SPG didn't pay too much attention to this TV series in the past, but now the situation is completely different. No matter what the considerations are, Park Zhenghao will not be willing to be picked off by kg.
This is equivalent to a naked/naked slap in the face!
Therefore, Park Jung-ho's attitude quickly softened and he no longer insisted on investing in the filming of Lu Chen's new drama.
This is precisely where the biggest disagreement between the two sides lies.
Koreans, like the Japanese, have a very typical island mentality. They do an excellent job in small details and like to calculate, but they lack overall perspective and strategic thinking. pg does not think that the TV series "Blue Life and Death" is introduced
After South Korea, how much benefit it can bring to them is that they want to use this springboard to get a foothold in the increasingly prosperous domestic film and television drama market.
Lu Chen Studio, which does not have a strong background and strength, is undoubtedly a good partner.
But spg is too greedy.
If we say that when he first filmed "Blue Life and Death", Lu Chen was still unknown in the film and television industry, and he encountered obstacles in finding a partner, so he had to rely on Filia Chen's popularity to promote it.
So now he doesn't have to go out to show off, there are a lot of people waving money to come and seek cooperation.
Because "Blue Life and Death" has created a miracle in ratings, the possibility of Lu Chen's new drama losing money is too low.
Who wouldn’t want to invest one share in an investment that is almost 100% profitable?
But for Lu Chen Studio, this part of the benefits will never be released easily. Even if it is shared with others, the premise is to ensure that more benefits can be won.
What Koreans think is ridiculous.
Now that Cheng Yaojin appeared halfway, Park Zhenghao finally realized that his bargaining chips were too small, so he decisively revised the terms of cooperation and quickly restarted negotiations with Lu Xi.
Originally, from the studio's point of view, waiting for SPG and kg to have sex was the best option.
But it is very naive to expect two large Korean entertainment agencies to start a bloody battle in the country. People are not that stupid!
Therefore, after weighing the pros and cons and seeing the true sincerity of SPG, Lu Xi did not adopt delaying tactics and finalized the final agreement with Park Jung-ho.
It is not good for Lu Chen Studio to dwell on this matter for too long, because the studio's next focus is on developing new dramas. The main reason for promoting the "Blue" drama to South Korea is to increase its reputation and celebrity status.
1 billion Korean won, converted into RMB, is only 5.6 million RMB.
In addition, SPG promised to introduce Lu Chen's new drama to South Korea at the same time. In return, the new drama will be starred by SPG's Chinese artists.
This kind of cooperation is beneficial to both parties. Lu Chen Studio can enter the Korean market as expected, and SPG can also make a difference in the domestic film and television industry. Once the signed artists become popular due to new dramas, the benefits will be very huge.
At 2 o'clock in the afternoon, at the SPG office in Beijing, Lu Chen signed a formal contract with Park Jung-ho. PG was so energetic that they actually invited a cultural counselor from the Korean Embassy in China to attend the ceremony, and there were also many people from Beijing.
Many media reporters made the signing ceremony simple yet grand.
After the signing ceremony, Lu Chen accepted an interview with the media and answered some related questions.
In the afternoon of that day, the official website of Lu Chen Studio released the news.
"Blue Life and Death" is confirmed to be introduced to South Korea, and the copyright transaction price is as high as 1 billion won!
The blog post also included a number of pictures, including photos of Lu Chen and Park Jung-ho shaking hands, as well as photos of the South Korean cultural attaché's handshake, and scenes of him being interviewed by the media.
As soon as this news was released, it immediately caused quite a stir both inside and outside the circle.
At present, the drama "Blue Life and Death" has been removed from Feixun Video, but the rebroadcasts on Beijing Satellite TV and Zhejiang Satellite TV are still vigorous, and the comprehensive ratings are not less than 2.5%, showing strong appeal.
The online broadcast and two TV broadcasts have cultivated a large number of blue fans. The official post bar of "Blue Life and Death" has more than one million members, and related discussion topics have always been in full swing.
So now when fans know that the drama "Blue" will be broadcast in South Korea, it is a surprise and they are all elated!
For a long time, Japanese and Korean TV dramas and variety shows have been introduced into the country in large numbers, especially Korean dramas, which have always been one of the representatives of the Korean Wave and have had a great influence on domestic TV dramas, especially idol dramas.
Although the current situation has improved and domestic TV audiences are gradually getting tired of idol dramas, the ratings of imported Korean dramas are quite good.
In comparison, only a handful of Chinese dramas have returned to Japan and South Korea, mainly historical dramas and adaptations of classics. Urban emotional dramas like "Blue Life and Death" have rarely entered the Korean market.
And even if I finally got in, the ratings were terrible and it was nothing more than a hype topic.
The success of "Blue Life and Death Love" is undoubtedly eye-catching!
Although the price of 1 billion won is not very high, it has also set a new record for export dramas of the same type. Moreover, Blue fans are also full of confidence and believe that the drama "Blue" will definitely be successful in South Korea.
But not everyone is a fan of Blue, and not everyone believes that the drama "Blue" will definitely be successful. Some people on Inspur Blog questioned that this was mutual hype between Lu Chen Studio and SPG, and the transaction amount was seriously inflated.
Some people are not optimistic about the Korean drama "Blue"'s trip to Korea, thinking that it will fail like other Chinese dramas.
There are many big v and small v among these doubters.
Ever since the relationship between Lu Chen and Filia Chen was made public, there have been a lot of strange voices on the Internet. Maybe it's because Lu Chen has been so popular recently, and there are always people who can't stand it.
"Blue Life and Death" enters the Korean screen market, which undoubtedly becomes a good opportunity for these people to attack. ——
The second update is here, please subscribe and support!! (~^~)