February 1st, the fifth day of the first lunar month.
That night, a photo taken at Xiangjiang International Airport appeared in the online entertainment section of "Hong Kong Island Express" and was reprinted and spread by many media.
The protagonists of this photo are Lu Chen and Filia Chen, holding hands and walking through the passenger passage.
Filia Chen was originally one of the few mainland singers familiar to people in Hong Kong. Of course, her popularity cannot be compared with the big names in the Hong Kong entertainment industry, but relying on the three awards in the "Global Chinese Original Golden Songs Chart", she has become
He became a household name in Hong Kong.
The award ceremony of [Global Chinese Original Golden Song Chart] was broadcast live by Hong Kong Satellite TV. Due to the participation of many Hong Kong superstars such as Liu Gangsheng, the ratings at that time were as high as 38.75%, which also made more Hong Kong people know this mainland pop music star.
The Queen of Heaven.
Also benefiting was Lu Chen.
Not only that, on January 29, the second day of the first lunar month, Xiangjiang Satellite TV broadcast "Blue Life and Death" starring Lu Chen and Filia Chen at 8pm, triggering a viewing frenzy.
The filming of "Blue Life and Death" was completed a year ago and was broadcast in mainland China and South Korea. Both achieved amazing ratings. Later, it was introduced by TV stations in Baodao and many Southeast Asian countries, and the response was fierce.
At that time, many cable TV stations in Hong Kong wanted to purchase the broadcast rights of this TV series, but Lu Chen Studio rejected all of them based on ratings considerations.
The broadcast rights of this TV series Xiangjiang can only be sold to Xiangjiang Satellite TV or ATV.
Both Xiangjiang TV and ATV expressed interest, but there were differences on the specific terms, so it took until the end of last year to negotiate a contract with Xiangjiang TV.
After Xiangjiang TV obtained the copyright, it dubbed it again, so the Cantonese version of "Blue Life and Death" was not officially broadcast until this year.
In fact, this TV series, which is regarded as a classic, has high-definition pirated versions available for download on the Internet. Many young people in Hong Kong have already watched it, but this does not detract from its charm. It caused quite a sensation once it was broadcast.
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In the past, mainland TV dramas introduced to Hong Kong were basically historical dramas and classic dramas. There were very few dramas with modern urban themes, and the few TV dramas that were released were huge hits in the ratings.
However, "Blue Life and Death" is definitely a strange existence. After the first four episodes were aired, its highest ratings have jumped to the first place, reaching 28.69%, which shocked the Hong Kong film and television industry.
As the male and female protagonists of this TV series, Lu Chen and Filia Chen, who came to Hong Kong again, naturally doubled their net worth and became the darlings of the media.
The most direct impact of this is that the number of fans of Lu Chen and Filia Chen on Hong Kong blogs has greatly increased, doubling in just a few days, making countless people in the circle envious and jealous.
So when the photos of Lu Chen and Filia Chen at the airport were exposed, the number of reporters squatting at the entrance of Rong Jin Building suddenly increased. The paparazzi with great powers even tracked the two's love nest in Repulse Bay.
As for various interviews and program event invitations, they flew to Lu Chen's studio like snowflakes.
It's a pity that most of the media turned away. Filia Chen only stayed in Xiangjiang for three days before returning to the capital. Lu Chen was busy with the post-production of "A Chinese Ghost Story" and temporarily turned down all invitations.
But this does not mean that he is insulated from the media.
On the contrary, the promotional campaign for "A Chinese Ghost Story" has just begun.
The investment budget of "A Chinese Ghost Story" is 30 million, with production and post-production special effects accounting for half each, but does not include publicity expenses. In order to make the film a hit, Lu Chen Studio gave a publicity budget of 20 million, respectively.
Used in Hong Kong and Mainland China.
The mainland's film market is the focus of "A Chinese Ghost Story", but if it does not get a place in Xiangjiang's new film support policy, then the former will be in vain, so the local promotion of Xiangjiang cannot be ignored at all.
The broadcast of "Blue Life and Death" can be said to be just in time. Its popularity has helped Lu Chen save at least several million in publicity fees. As the first film co-produced by Lu Chen, Filia Chen and actors from Hong Kong, it is undoubtedly
It attracted the attention of many people, especially young people in Xiangjiang.
But Lu Chen will never be careless, because "Painted Skin" co-produced by Huaguan Pictures and Xingyi Entertainment has started large-scale pre-publicity before the New Year.
And "Painted Skin" is scheduled to premiere on February 14th, which is Valentine's Day!
Therefore, in all senses, "Painted Skin" is the most powerful opponent faced by "A Chinese Ghost Story" and the biggest stumbling block for the latter on its way to the box office.
The weight of this stumbling block is not ordinary!
""Painted Skin" claims to have an investment of 150 million yuan, but the actual investment should be around 100 million yuan."
The night was already very deep, and the lights in the office room of Lu Chen's Xiangjiang Film Studio were still on. Wisps of smoke hung on them, covering the light bulbs and being blown away by the heat. The wisps of smoke drifted into the air.
An internal meeting of the studio is being held. Lu Chen, Chen Wenqiang, Wan Xiaoquan are all there, as well as Li Zhen.
Li Zhen was the assistant and was responsible for taking minutes of the meeting, while Lu Chen and the other two discussed the promotion and release plan of "A Chinese Ghost Story" as well as the many problems they faced.
Chen Wenqiang took a long drag on his cigarette and said in a deep voice: "I heard that Huaguan and Xingyi are planning to invest more than 10 million in publicity expenses in Hong Kong, which is at least three times more than ours!"
Chen Wenqiang is not a long-time smoker. He quit smoking a few years ago, but he started smoking again recently.
Because there is a lot of pressure.
Although he has only joined Lu Chen Studio for a short time, Chen Wenqiang has already regarded himself as a real member of the studio and is working hard for the studio.
Regarding the studio's first project, Chen Wenqiang paid more attention to "A Chinese Ghost Story" than Lu Chen, not only because it related to his job and reputation, but also because his beloved daughter played a role in it.
He hopes "A Chinese Ghost Story" will succeed more than anyone else.
But the reality is that the situation is very serious. "A Chinese Ghost Story" is also scheduled to be released on Valentine's Day, February 14th. The two films are competing for support at the same time, but they are of the same type.
They are simply natural enemies!
However, in terms of size, "A Chinese Ghost Story" is no match for "Painted Skin". The investors and producers of "Painted Skin" are both well-known large companies in the industry, and there is no problem in crushing small studios.
Its investment scale is several times that of "A Chinese Ghost Story", and its publicity is even more aggressive.
"Invest more than 10 million in publicity fees in Hong Kong?"
Wan Xiaoquan was surprised: "Can they make it back?"——
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