People in Xiangjiang like to watch movies. According to statistics, the average person in Xiangjiang spends more than 300 yuan on movies every year, which is a box office size of 3 to 4 billion, not counting other consumption in theaters.
However, at least 60% of the 3 to 4 billion box office was taken away by foreign blockbusters. The most left for Hong Kong film companies is only a billion, and the number of films participating in sharing this cake is as many as two to three hundred!
The reputation of Eastern Hollywood is not in vain. Many small and medium-sized film companies can often shoot a movie in a few weeks. At the craziest time in those years, there was the so-called "Seven Days Fresh", which meant that it took seven days to complete a movie.
This new movie is simply appalling.
Movies produced at such a high speed must be shoddy. In order to ensure profitability, these fast-food movies are basically three-level violence, gore, horror, etc., and have also seized part of the market with their advantages of low cost and sensory stimulation.
As a result, after being squeezed by foreign blockbusters and low-cost films, it is not easy for Hong Kong's blockbusters to survive. Although there have been a number of blockbusters with box office sales of over 100 million since the 1990s, they have suffered even more losses.
For example, "Mobile" was released in Hong Kong last year, with an investment of 75 million, plus hundreds of millions of promotional expenses, and a strong star cast. However, the box office in the four weeks after its release was less than 50 million. After deducting the high share to the theaters, the investors lost money.
Vomiting blood.
○～长○～风○～文○～
The investment in "Painted Skin" is higher than that of "Mobile", which is not a big problem. After all, it focuses on the mainland market, but it is a bit excessive to spend more than 10 million on publicity in Hong Kong.
The publicity budget of "A Chinese Ghost Story" is 20 million, of which the Hong Kong portion is only 3 million. Most of the budget still has to be invested in mainland media.
Publicity is actually a bottomless pit. No amount of money will be enough to put it into it. It is necessary to do what you can.
Chen Wenqiang said: "Looking at their propaganda style, even 15 million won't be able to stop them."
TV, newspapers, magazines, bus stops, mobile advertisements, multimedia and the Internet, the publicity campaign launched by "Painted Skin" can be said to be in full bloom, and the funds invested must be staggering.
This aggressive publicity campaign undoubtedly puts tremendous pressure on competitors.
You must know that the films released in time for the New Year are not just "Painted Skin" and "A Chinese Ghost Story". The number of films that have signed up for the 20 support quotas has reached nearly 200, many of which will participate in the box office competition during the same period, and some films will also
Publicity has been launched.
For a movie, publicity is the top priority. The market competition is so fierce, and lack of publicity means 90% failure.
But there are only a few people who burn money like "Painted Skin", and Wan Xiaoquan really doesn't understand it.
"Huaguan probably wants to expand into new markets through this movie."
Lu Chen said: "Spending a lot of money on publicity is Cui Xingxian's usual method. He proposed the so-called north-south strategy last year. Hong Kong is equivalent to a bridgehead, so it is not surprising to spend a lot of effort to promote the new film."
At present, the competition for domestic movie box office is also fierce. Although the market cake is huge, there are also many predators who want to share the cake. Huaguan Pictures is not the strongest among them.
So Cui Xingxian intends to expand into emerging markets. The so-called north and south means entering the film markets of Japan, South Korea and Southeast Asia. Xiangjiang is undoubtedly a strategic location.
Taking advantage of Hong Kong's film support policy is just part of Cui Xingxian's ambitious plan. His goal is huge. If "Painted Skin" suffers setbacks in Hong Kong, how will it continue?
Ever since he knew who his opponent was, Lu Chen asked Lu Xi to find out the relevant inside information about Huaguan Pictures through multiple channels, and try his best to know himself and the enemy.
Therefore, he knows Cui Xingxian's intentions better than Wan Xiaoquan.
Wan Xiaoquan asked: "Then how should we respond and increase investment in publicity?"
Although there is no own name in the subtitles of "A Chinese Ghost Story", Wan Xiaoquan has devoted countless efforts and hopes to this movie, and does not want to miss the final link.
Lu Chen laughed and said: "Increasing publicity is not a big deal. The problem is that we cannot follow the rhythm of our opponents."
The promotion of "Painted Skin" is already ahead of the curve. If "A Chinese Ghost Story" wants to catch up, it will have to pay more price, which is not what he wants to see.
"I am going to postpone the release date of "A Chinese Ghost Story" and change it to February 21."
Originally, "A Chinese Ghost Story" was planned to be officially released on February 14, which is Valentine's Day, but since it collides head-on with "Painted Skin", it is undoubtedly a wise choice to avoid the enemy's edge.
Because that will definitely be the time when the publicity campaign for "Painted Skin" will be at its most ferocious and fierce, and it will be much better in a week.
That is to say, in Hong Kong, the arrangement of theater chains is much more flexible than that in the mainland. Otherwise, it would not be so easy to change the schedule temporarily in the mainland, because many movies are arranged long in advance.
Wan Xiaoquan was a little unwilling: "Then we can only see how proud they are."
"An extra week also gives us more time to prepare."
Lu Chen said with relief: "The one who laughs at the end is the winner, so we don't have to rush too fast in the later stages."
He said to Chen Wenqiang: "Uncle Qiang, the theaters have to trouble you to communicate with Jiayang more and try their best to make arrangements."
The theater chain is equally important, and this aspect will be arranged by Jiayang Pictures, a partner of Lu Chen Studio. Although the latter's network resources are not a big problem, considering the change requirements, it is estimated that there will be some twists and turns.
Time is running out.
Chen Wenqiang nodded and suggested: "Actually, we have an advantage in terms of publicity. The TV series between Mr. Lu and Miss Fei'er is currently being aired on satellite TV. We can definitely take advantage of this situation for publicity."
He said sadly: "I have had so many interviews and program invitations in the past few days. It would be great if all of them could be followed up."
In the opinion of this studio manager, Lu Chen was simply wasting his resources.
Lu Chen smiled and said, "Uncle Qiang, don't worry, I know it well."
It's not that he doesn't want to take advantage of the situation, it's just that the time is not yet ripe, but it will be soon.
On February 5th, Lu Chen Studio and "A Chinese Ghost Story" simultaneously released new stills of the film on Inspur Blog, the official website of Hong Kong Island Blog, with a total of 20 photos.
Filia Chen's studio reprinted these stills, and the promotion of "A Chinese Ghost Story" in Mainland China and Hong Kong began, officially joining the New Year's movie promotion war.
Since Lu Chen and Filia Chen are currently extremely popular, these beautifully designed movie stills immediately aroused widespread heated discussion among fans on the Internet!