From east to west, at the end of the Red Rose Pedestrian Street in Central is the Rose Theatre.
Among the hundreds of theaters in Hong Kong, the Rose Theater is definitely not the largest and has the most advanced facilities. In fact, it only has 5 independent screening rooms and no 3D giant screen. It is completely different from the Oriental Hollywood Theater not far away.
It's not a series.
But in terms of popularity, the Rose Theater is no less than the Oriental Hollywood Theater, and in terms of popularity among couples, the former is even more popular than the latter.
Because all the seats in the screening room in the Rose Theater are double seats, that is, couple seats, which are large, comfortable and private. In addition to Hollywood blockbusters, the movies played all year round are mainly romantic comedies, so they are very popular among couples.
like.
On Valentine's Day, the theater also gave away small gifts such as chocolate popcorn, so all the tickets for the five screening rooms were booked early.
It was Chen Wenqiang who obtained the tickets for June Morning through his connections, otherwise he would definitely not be able to buy them now.
The tickets are VIP tickets and the seats are VIP boxes with better privacy.
The movie started at 8:10. When Lu Chen brought Filia Chen over, it was already close to 8 o'clock. He took a quick look at the display screen in the hall outside and found that the filming of "Painted Skin" had reached at least 35%!
This is amazing. Generally speaking, except for Hollywood blockbusters, when Hong Kong films or China-Hong Kong co-productions are first released, the filming rate is between 10% and %, and then adjusted based on subsequent market response.
It was 35% at the beginning, which is basically the treatment of a Hollywood blockbuster. Considering that there are many new movies released today, Huaguan Pictures and Xingyi Entertainment, the producers of "Painted Skin", have definitely put a lot of effort into the theaters.
Carry out public relations in order to make it a hit.
This undoubtedly puts considerable pressure on competitors.
For example, Lu Chen's "A Chinese Ghost Story", after the various efforts and efforts of Jiayang Pictures, the filming in several major theaters on the 21st was only 20%, and it is not completely guaranteed.
Because the market situation is ever-changing, just like the weather, although it can be predicted in advance, it may change at any time. "A Chinese Ghost Story", which is released after "Painted Skin", will inevitably face the squeeze of the former.
With "Painted Skin" selling well at the box office and theaters increasing their filming rates, other films of the same period including "A Chinese Ghost Story" must have a way out, and they can't hinder the theaters' finances, right?
That's why Lu Chen brought Filia Chen here today. He has both romance and work. He doesn't take the success or failure of "A Chinese Ghost Story" too seriously, but he won't be indifferent to his competitors.
Only by knowing yourself and the enemy can you fight a hundred battles without danger.
Lu Chen and Filia Chen came to the box and sat down. The theater attendant gave them coffee drinks and small gifts before leaving, leaving the private space for the two of them.
Before leaving, the waiter looked at Lu Chen curiously.
She felt that this tall and handsome guy looked familiar, like a certain celebrity, but there were also celebrities who usually came to the Rose Cinema to watch movies, so she didn't pay special attention to him.
Filia Chen leaned on Lu Chen's arms and chuckled, "Does this count as going deep behind enemy lines to observe the enemy's situation?"
Lu Chen burst into laughter: "How can it be so exaggerated?"
After a pause, he continued: "Actually, personally, I still hope that more good movies can be made in China and in Hong Kong to regain the market we have lost."
Since the beginning of the new century, the domestic film market has continued to boom, with movie box office rising steadily. It is already the second largest box office source in the world after the United States, and is expected to complete its growth in the next five years.
However, in such a large market, more than 50% of the share is occupied by imported films, especially Hollywood blockbusters, and the latter reaches more than 90% of movie-related peripheral products!
Many Hollywood movies can achieve a net box office profit of more than 200% by relying on the sales of peripheral products.
In comparison, domestic films are pitifully weak in this aspect.
This has caused many knowledgeable people in the domestic film industry to loudly call out that revitalizing domestic films and increasing the added value of film peripheral products have become the mission and responsibility of the new generation of young filmmakers.
In this regard, Lu Chen, who has just entered the film industry, has also made attempts. A batch of hand models, poster props, accessories and toys for "A Chinese Ghost Story" were produced in Xiangjiang and will be sold in theaters on the day of release.
When he came in just now, Lu Chen deliberately went around the movie peripheral products sales area in the lobby and found that except for the posters of "Painted Skin", there were basically no peripherals for sale.
Although Hollywood blockbusters have an absolute advantage in this regard, local film companies cannot get used to this advantage and put themselves on the sidelines, worrying about losing money and doing nothing.
On the other hand, this is also a sign of lack of confidence in the movie itself.
What Lu Chen said was not to show how high-minded he was in front of Filia Chen, but because of his inner feelings, the more he integrated into the film industry, the more he felt.
Filia Chen held his hand, her bright eyes flashing with light.
What she likes is exactly this kind of Lu Chen!
The atmosphere in the box quietly became warm and sweet, and then the movie started.
Filia Chen readjusted her sitting posture and leaned comfortably into Lu Chen's arms. Lu Chen hugged her waist, and the two began to quietly enjoy the movie "The Greatest Love" produced by Huaguan Pictures and Xingyi Entertainment.
Painted Skin".
After watching the 11o-minute movie, it was already 1o o'clock in the evening.
Filia Chen stretched out and yawned very cutely, looking a little sleepy.
She turned around and kissed Lu Chen on the face and said, "After reading, let's go back."
Lu Chen nodded and asked, "How do you feel?"
Filia Chen: "Haha."
Perhaps because she felt that this response was too simple, she added: "The special effects are pretty good."
The special effects are pretty good
This evaluation is fully recognized by Lu Chen. It is indeed the most powerful special effects production company in Hong Kong. Although its level cannot be compared with its top Hollywood counterparts, it at least has first-class quality.
As a fantasy blockbuster, Lu Chen gave "Painted Skin" an 8 out of 10 in terms of special effects alone.
The full score is 1o points.
He stood up and said, "Let's go, let's find a place to have a drink."
Today is Valentine's Day and tonight is a romantic night. It is enough to spend two hours of your precious time here.
What follows should be a sweet moment for the two of them.
There was a typhoon last night, flights were cancelled, and the temporary hotel where we stayed had no water or electricity. I was really speechless.
This chapter was coded in Starbucks. I have to code two chapters today no matter what, please support!! (To be continued.) 8