On February 14, "Painted Skin" was officially released in major theaters in Hong Kong, with a screening rate of 37.5%.
The daily box office is 7.5 million!
This box office performance is unparalleled among its peers, and it undoubtedly became the box office champion of the day. It also created the best box office performance for a Japanese and domestic film in Hong Kong in the past 13 months.
Such impressive daily box office has also boosted the confidence of Huaguan Pictures and Xingyi Entertainment. Advertisements placed in major media have continued unabated, and the publicity campaign has been vigorous.
The media who got the benefits naturally touted it, including the first fantasy blockbuster co-produced by China and Hong Kong, the blockbuster Hollywood blockbuster, the creation of a new genre of ghost movies, etc. The praises were paid free of charge, and they were praised to the sky.
The Hong Kong actors who participated in "Painted Skin" posted blog posts to celebrate, and the leading actor Jiang Wei even proudly said on his blog that he underestimated the box office performance of "Painted Skin".
The total box office in Hong Kong of 5,000,000 is not the end, but the beginning!
On Hong Kong blogs and Hong Kong forums, another extremely important publicity platform, there have also been a large number of blog posts and posts praising "Painted Skin". Most of them are the so-called ordinary viewers' impressions after watching it.
"The plot is exciting and the special effects are outstanding. It is worth spending money to go to the theater to support!"
"I never expected that we in Hong Kong can also produce such a wonderful special effects blockbuster. I must give it a thumbs up."
"I went to see it with my girlfriend yesterday. I booked the box office a few days ago and it was worth it!"
"I also took my girlfriend to watch it. My girlfriend said it was very good and wanted to watch it again."
“Wonderful, really wonderful”
There are so many praises in blogs and forums that people feel that if they don't watch it, it will be their own loss. Coupled with the lottery launched by the official v, the momentum on the Internet is not lower than in reality.
But unlike newspapers and magazines, which readers can only passively accept, in the infinitely vast and free Internet world, not everyone can be bribed or deceived, and opposing voices appear much faster than expected!
"I watched "Painted Skin" yesterday, and I can only say that 35 yuan was a waste of money."
"The special effects of "Painted Skin" are indeed good, but the plot is terrible and the story logic is confusing. It's bad!"
"I'm not bragging, I'm not talking about it. I left the show with my girlfriend halfway through watching it. It's not interesting."
""Painted Skin" is really not that good. It's not as great as the media makes it out to be, so the special effects are just passable."
"I'm very disappointed after watching it. Is this a fantasy blockbuster with an investment of 100 to 200 million yuan?"
“The story is so bloody”
These opposing voices first appeared in the film and television version of the Hong Kong Island Forum.
The film and television section is one of the most active sections of the Hong Kong Island Forum, with hundreds of thousands of active registered members. Most of them are young people who like movies and TV. The replies to posts and discussions are quite active.
For a newly released movie, if you want to get feedback from the audience as soon as possible, the film and television version of the Hong Kong Island Forum is undoubtedly an excellent place to filter out some public relations and marketing trumpets. The comments of forum members are often meaningful.
It can truly reflect the movie-watching experience of young people.
Of course, in such an important public opinion position, publicity and promotion by public marketing companies is definitely indispensable. However, although there are many IDs who praise "Painted Skin", they cannot suppress those opposing voices.
The most important thing is that most of the good reviews come from forum accounts or marketing accounts, while the negative reviews are mainly from senior members. Anyone who has been around the forum for a few days will know which one has higher credibility.
And these voices were quickly fed back to the blog, sparking more discussions.
As a result, comments on "Painted Skin" became polarized on the Internet.
There are many good things and bad things said, and the two sides can't argue with each other, which also makes the people who want to know what to do at a loss.
At 9 pm on the 15th, Wang Dong, a well-known film critic in Hong Kong, posted a film review on his blog.
The protagonist of this blog post is none other than "Painted Skin".
"...The excellent special effects cannot cover up the pale plot. The confusing story made this movie a disaster, so much so that several viewers who watched it in the same room as me left the show early."
"The special effects of "Painted Skin" are not so strong that people can ignore these shortcomings. Although the media has hyped this movie as comparable to Hollywood blockbusters, after all, it is not a popcorn-style classic blockbuster, just a copycat!"
"The director tried to adapt the thrilling horror story in the original work into a poignant love drama, but mixed too many things into it. Most of the actors are young and beautiful, but their acting skills are lackluster!"
"When I walked into the theater with my movie ticket in hand with high hopes, I was disappointed instead."
Film critics in Xiangjiang emerged in large numbers as Xiangjiang movies entered the golden age. They were very influential in the media at that time. However, since entering the Internet age, when everyone can become a film critic and publish articles on the Internet,
Film critics are in decline.
Most of the remaining film critics have become the mouthpieces of public relations and marketing companies. The difference between them and Internet promoters is becoming less and less, and they are becoming less and less ethical.
But conscientious film critics still exist, and Wang Dong is undoubtedly one of them. He is a well-known writer in the Hong Kong literary circle, but he has always paid close attention to the development of Hong Kong films and has written film review articles for many newspapers and magazines.
Unlike those marketing film critics who make a living by selling articles, Wang Dong never takes money from public relations companies when writing film reviews. Therefore, his film reviews are relatively fair and impartial, so he has a high influence among many Hong Kong audience groups.
Especially many Hong Kong people in their thirties and forties like to read his film reviews.
Of course, that doesn't mean Wang Dong's film reviews are perfect. He prefers literary and artistic films rather than commercial films, so he often criticizes popcorn movies that sell well at the box office.
As for the so-called "poop and fart hilarious family fun" movies produced in Hong Kong, Wang Dong criticized them as worthless, making him an unpopular figure in the Hong Kong film industry.
But even if he is hated and rejected by others, Wang Dong has never changed his style of film criticism. Of course, those film producers who have received praise will be complacent because of the free praise. So the producers of "Painted Skin" are Hua Guan Pictures and Xingyi Entertainment.
Must be very unhappy.
The first person to start the attack was Jiang Wei, the leading actor of "Painted Skin". He directly criticized Wang Dong's film review on his blog for the sake of being negative, and used other people's money to slander "Painted Skin". His words were very fierce.
Although Jiang Wei quickly deleted his blog post, his accusations against Wang Dong still caused an uproar on the Internet and made "Painted Skin" a hot topic on Hong Kong blogs.