Chapter 547 'A Chinese Ghost Story' Premiere (Part 1)
On February 15, the box office of "Painted Skin" was 8.6 million, an increase of 900,000 compared to the previous day.
Because major theaters have added "Painted Skin" to their schedules on the 15th, and the movie tickets in the past few days have been basically booked, the box office performance has not been affected by adverse comments on the Internet, and it continues to lead the box office of Hong Kong movies.
The box office on February 16 was 8.35 million, which was a slight decrease compared to yesterday.
In the three days from the 14th to the 16th, the total box office of "Painted Skin" totaled 24.45 million, which is an extremely impressive result.
It is said that Huaguan Film and Television and Xingyi Entertainment are already preparing for a celebration party.
However, on the Internet, the number of bad reviews for "Painted Skin" suddenly increased sharply. Many viewers who watched the film in admiration complained on blogs and forums, saying that countless people were cheated or were not worth the ticket price.
Although Huaguan Film and Television and Xingyi Entertainment have increased their marketing and promotion efforts, they still cannot suppress the opposition.
The plot is confusing, the story is bloody, and the actors are bad. Except for the special effects, which are pretty good, everything else is simply unsightly. Some people joked that watching "Painted Skin" is enough to watch the trailer, and there is no need to spend any more money.
Because the trailer contains the best parts of the special effects of the entire film.
On February 17, the box office of "Painted Skin" suddenly dropped to 4.27 million, a drop of nearly 50%!
The bloody reality seemed like a slap in the face, hard on the faces of Huaguan Film and Television and Xingyi Entertainment, which made the official blogs of both parties lose their voices and made those propaganda articles become jokes.
You must know that the film scheduling rate of "Painted Skin" reached 47.68% on the 17th, reaching the highest value in several days. However, the box office has dropped so fiercely. There is only one reason.
Something is wrong with the movie itself!
Thanks to the good news of the past few days, coupled with the vigorous promotion of the film's producer, "Painted Skin" has continued to increase the box office with an astonishing number of tickets, and it seems that the situation is indeed good.
But the audience has their own eyes to see. They may be deceived by propaganda for a while, but they will never be fooled forever, and the power of word-of-mouth is infinite.
The reputation of "Painted Skin" is very bad, really bad!
There were a large number of ticket refunds on the 17th and 18th, and it is understandable that the box office suffered a cliff-like drop.
Huaguan Film and Television and Xingyi Entertainment, which were severely slapped in the face, did not seriously reflect on the reasons. The senior management believed that the unfavorable public opinion on the Internet was the root cause. Therefore, instead of adjusting their publicity strategies, they increased their investment in the media.
, Jiang Wei and other major actors even tried their best to cheer for the film on different occasions.
In fact, they have no way out. The box office has fallen too fast and violently, so first of all, each theater will have to reduce the number of films scheduled. The decline in film arrangement will in turn suppress the box office. Such a vicious circle is something that both Huaguan Film and Television and Xingyi Entertainment must not do.
A result you don't want to see.
Even if they spend a lot of money, they still have to rebuild the momentum of "Painted Skin" because it will also depend on the domestic release, which is the focus of the box office.
At this time, Huaguan Film and Television and Xingyi Entertainment, who were a little worried, forgot one thing.
That means "A Chinese Ghost Story" is about to be released.
At 8 pm on February 18, the premiere of "A Chinese Ghost Story" was held at the Triumph Theater.
Unlike "Painted Skin" which was as grand and grand as an award ceremony at the Oriental Hollywood Theater, the premiere of "A Chinese Ghost Story" was quite low-key and simple. There was no noisy hype with gongs and drums, and there was no red carpet ceremony for star actors.
Not even many media reporters were invited.
This feels like Lu Chen Studio and Jiayang Pictures made a movie together, and then invited friends and relatives to come over to watch it and give their opinions. It's a bit understated to be so low-key.
But keeping a low profile, there were quite a few entertainment reporters who came to the door of the Triumph Theater that night.
Because the official blog of "A Chinese Ghost Story" has released the news in advance, the guests attending the premiere, in addition to the film's main actors, members of the Hong Kong Film Association, and media reporters, also include many celebrities in the Hong Kong entertainment circle
.
Among them is Liu Gangsheng!
Just for this superstar, most entertainment media are willing to send people to take a few photos, not to mention that Lu Chen and Filia Chen, the stars of "A Chinese Ghost Story", are now well-known mainland artists in Hong Kong.
"Blue Life and Death", which is currently being broadcast on Hong Kong Satellite TV, has made Lu Chen and Filia Chen's popularity in Hong Kong Island steadily rising. This TV series is not only deeply loved by the eight o'clock housewives, but also among the young people in Hong Kong.
They also have great influence, and their number of fans is comparable to that of Hong Kong's top stars.
In addition, there is Nie Mingzhu, the heroine of "A Chinese Ghost Story". Because of the stills, she became popular before the movie was released. However, her background is very mysterious, so naturally the paparazzi are indispensable to find out.
It is precisely because of this that just after 7 o'clock, a large number of reporters and fans gathered in front of the Triumph Theater, as well as many pedestrians and tourists who did not know the truth to watch the excitement.
Some fans held up cards with the words "High Price for Tickets" written on them and looked expectantly at the passers-by.
For the premiere of "A Chinese Ghost Story", 150 tickets were given away by the official v through a lottery by retweeting blog posts on his blog. These fans wanted exactly this kind of tickets.
There are also some who are true fans and want to see their idols up close.
Such a large number of people showed up at the theater door, inevitably causing a bit of chaos.
Fortunately, the theater had already deployed security personnel on site to maintain order.
The Triumph Theater is also a long-established large cinema. It is located in the prosperous area of Causeway Bay, very close to Victoria Park, and is second only to the Oriental Hollywood Theater in scale and strength.
Whether it is a Hollywood blockbuster, a mainland film or a local Hong Kong film, if it premieres in Hong Kong, the premiere will not be held at the Oriental Hollywood Theater, it must be held at the Triumph Theater.
Lu Chen and the main cast and crew of "A Chinese Ghost Story" were the first ones to rush to the theater. After getting off the car, he and Filia Chen were immediately surrounded by reporters.
The flashes lit up and the shutter clicked continuously, mixed with the shouts of fans.
Since there was no red carpet ceremony, Lu Chen pulled Filia Chen quickly through the safe passage formed by security personnel and entered the theater without accepting interviews from reporters.
Other crew members followed closely.
Director Wan Xiaoquan was a little speechless: "Why are there so many people!"
Chen Wenqiang, who was walking with him, smiled and said: "This is a good thing, it shows that we are paying high attention."
"Liu Gangsheng!"
Before he could finish his words, a roar like a roaring tsunami came from outside the theater behind him——