Chapter five hundred and eighty seventh taste of success
“This movie is great!”
"Well, the special effects are a bit mediocre, but the storyline is very good, and the soundtrack is even better!"
"I like the theme song and the interlude. It is indeed produced by Luchen!"
"To be honest, the special effects are pretty good. The scene where Yan Chixia fights the tree spirit grandma is very exciting."
"I am so powerful!"
“Want to watch it again”
Just after 8:30 in the evening, a large number of spectators poured out of the auditorium of the Light and Shadow Cinema. They came to the lobby in twos and threes, chatting and laughing, making the originally spacious lobby quickly become crowded.
Some of the viewers who had just finished watching the movie took the elevator or took the stairs to leave, but most of them did not leave in a hurry, but chatted with friends in the lobby.
Today is Sunday, the last day of the weekend, and it is the prime time for watching movies, so the newly opened light and shadow cinema is doing very well. There are many people watching the movie, some waiting in the lobby, and some buying tickets.
Suddenly so many people came out, and everyone was talking about the same movie, and the reviews seemed to be very good. This kind of scene is definitely rare.
So someone asked curiously: "Hey, buddy, what movie were you watching?"
The person who was asked smiled and said: "The newly released "A Chinese Ghost Story", highly recommended, five-star thumbs up!"
"Isn't it really beautiful?"
The person who asked the question immediately hesitated, and couldn't help but turn around and ask his girlfriend next to him: "How about we watch this movie too?"
The most popular movie in the theater at the moment is of course "Battle of Vulcan", but he has already seen this Hollywood blockbuster, and his girlfriend doesn't like this kind of science fiction theme, so she originally planned to watch "Our Youth Is Not Lonely".
"Our Youth Is Not Lonely" is a domestically produced youth inspirational film. It was just released in 6 major domestic theaters yesterday. The daily box office has exceeded 10 million. The online reputation is not bad.
The girlfriend thought for a while and said, "Then let's watch this one."
The person asking the question nodded, turned around and went to the ticket office to buy a ticket.
But it is very regrettable that all the tickets for the last few shows of "A Chinese Ghost Story" have been sold out, because there are a lot of online bookings today, and there are not many theaters scheduled.
"Holy shit!"
The brother cursed in frustration and could only buy tickets for "Our Youth is Not Lonely" instead.
Because he was in public, his curse was not loud, but even so, it was still heard by Li Le who was mixed in the crowd.
He twitched the corners of his lips and showed a meaningful smile.
Li Le is the manager of the marketing department of Guangying Cinema. He is thin, small and unattractive, but he has been in the cinema industry for decades and has rich experience in the industry.
As the head of the marketing department, he pays great attention to the domestic film market. Before any new film is officially released, he will try his best to understand the relevant information of the film, ultimately providing valuable reference for film arrangement for theaters and even theater chains.
.
Guang Cinema Line is a theater chain established in recent years. Compared with the three major domestic theater chain giants, its strength is still very weak.
It is precisely because of this that Light and Shadow must have the best service and the sharpest sense of smell in order to carve out its own territory in this extremely competitive market.
Li Le has a heavy responsibility and a strong sense of responsibility. Whenever a new film is released at Guangying, even if it is a film that does not seem to have much box office market, he will pay attention to it at the scene.
To put it simply, it is to pay attention to the audience's reaction.
Today is the first domestic release date of June Morning's first movie "A Chinese Ghost Story". Since Guangying Cinema has received reservations for three theaters in advance, Li Le pays special attention to it.
Li Le has a certain understanding of Lu Chen, and he admires this young star who has risen like a comet in the entertainment industry and has both strength and idol status.
Of course, I admire it. Li Le would not say that because of this, he would increase the film schedule of "A Chinese Ghost Story" in the theater chain. He conducted a serious investigation on the screening situation of "A Chinese Ghost Story" in Hong Kong.
The results of the investigation were beyond Li Le's expectation. His colleagues in Xiangjiang told him that the over 100 million box office of "A Chinese Ghost Story" was completely real and credible, and there was basically no box office buying or fictitious box office.
In addition, the peripheral sales of "A Chinese Ghost Story" were also not watered down. The sales miracle of 4,000,000+ made the industry in Hong Kong exclaimed and incredible. It was not that no one questioned it, but that no problem could be found at all.
Unless the large and small theaters in Hong Kong join forces to commit fraud, it would be even more impossible!
At that time, Li Le was silent for a long time. After smoking a whole pack of cigarettes, he submitted an investigation report and proposal to the theater chain's senior management, suggesting that the film scheduling rate of "A Chinese Ghost Story" should be increased and peripheral products should be stocked in advance.
, to cope with possible market hot sales.
In this document, Li Le can be said to have staked his reputation. If the theater chain follows his advice, and the results are completely different from his predictions or even completely opposite, then his future in Guangying will be worrying.
In fact, Li Le does not need to do this at all. Anyone who has been in a circle for decades should know how to seek advantages and avoid disadvantages, and will not put himself in a passive and disadvantageous situation.
But Li Le is betting that the box office market of "A Chinese Ghost Story" will explode. Once he is really counted, his status in the eyes of the theater executives will be greatly improved.
Li Le is not a gambler. He uses his keen market sense to seize opportunities decisively.
Although in the end the theaters did not fully accept his suggestions, the screening rate of "A Chinese Ghost Story" still exceeded 25%, second only to "Battle of Vulcan", and at least one-third of the display cabinets in surrounding stores were on it.
The peripheral products of "A Chinese Ghost Story" were put on display.
Today is the first day of the release of "A Chinese Ghost Story". The huge crowds of moviegoers gave Li Le a taste of success. The comments and evaluations about the film from all directions strengthened his confidence bit by bit.
!
Of course he knows that many of these viewers are fans of Liu Chen. It has long been common for fans to book theaters to support celebrities, and it is much easier to get good reviews than ordinary viewers.
However, what these fans and audiences are talking about is not limited to the character played by Lu Chen. They have positive comments about the storyline of the entire movie, the characters and even the special effects.
This is not simple!
It's a pity that the film schedule of "A Chinese Ghost Story" is still a little short, otherwise today's box office results would be better!
Li Le thought to himself and looked at the surrounding stores not far away.
I don’t know how much peripherals of “A Chinese Ghost Story” can be sold——