In the light and shadow cinema, Li Le was observing and thinking, while a thousand kilometers away in Beijing, in the office of Chenfei Media Headquarters at the New Era Art Center, Lu Chen was also waiting.
Waiting for the release of the first-day box office results of "A Chinese Ghost Story".
To be honest, although he had full confidence in his film work, when "A Chinese Ghost Story" was actually released, Lu Chen still felt the uneasiness and a little bit of uneasiness that he had not seen for a long time.
Facing powerful opponents, he has done his best in promoting the film. The quality of the film itself has been tested by the Hong Kong market and is not a problem, but this does not mean that "A Chinese Ghost Story" will definitely achieve high box office.
There is great uncertainty in the market, the tastes of audiences in different places are also different, and there are many factors that influence them to go to the theater and spend dozens of dollars to watch a movie.
Some films have been vigorously promoted, with extremely high box office forecasts, and well-financed casts and special effects. However, the audience did not approve of them after they were released, and ended up being a flop.
There are also movies that were not well-received in advance and did not have enough publicity, but they won countless audiences by relying on word-of-mouth!
As a film about light and shadow magic, if you want to take money out of the audience's pockets, both strength and luck are indispensable.
The cost of "A Chinese Ghost Story" has long been recovered, and it has made good profits through the sales of peripheral products, but for any filmmaker, the domestic market is the ultimate test of the work.
The movie box office in Hong Kong is limited, but the potential in the mainland is endless!
Lu Chen doesn't care how much profit "A Chinese Ghost Story" will bring him in the end, but he also hopes that his first movie will be a success in China.
That's why he is nervous.
Ta-ta!
There was a gentle knock on the door of the room. Lu Chen, who was sitting in front of the computer browsing the web, said without raising his head: "Please come in."
The door opened, and a pretty lady walked in with a cup of hot coffee.
It wasn't until the coffee cups were placed on the table that Lu Chen woke up: "Fei'er? Why haven't you rested yet?"
The person who brought him coffee was not his assistant, but Filia Chen!
Filia Chen smiled softly and said, "I'll wait for the result with you."
Lu Chen couldn't help but feel a hint of sweetness in his heart. He didn't pick up the cup to drink coffee, but stretched out his arms to hug Filia Chen and let her sit on his lap.
Filia Chen did not resist and leaned into his arms naturally.
Lu Chen rested his chin on her shoulder and inhaled his girlfriend's familiar body fragrance. The nervousness in his heart disappeared without a trace, and his whole body relaxed.
Filia Chen asked curiously: "Are you nervous?"
When she came in just now, she noticed Lu Chen's expression and could see his mood.
Lu Chen smiled self-deprecatingly and said calmly: "Yeah, I don't know why, but I'm suddenly afraid of failure."
Filia Chen couldn't help but stretched out her hand to touch his face, and said distressedly: "It doesn't matter if we fail, we can afford to lose."
The Lu Chen in her impression was optimistic, strong, and steady. He rarely showed weakness and fear like this, but it was precisely this kind of Lu Chen that made her feel extremely real and flesh-and-blood.
Lu Chen smiled and said: "I know, maybe I care too much. After all, this is the first operating project of our company. I don't want to disappoint everyone."
"But now, I don't worry anymore, I believe in myself!"
Filia Chen felt that the confident and undefeatable Lu Chen was back. She didn't say anything more, she just took the initiative to send a kiss and expressed her support for Lu Chen with actions.
Good times always pass quickly, the coffee on the table turns from hot to cold, and the time passes midnight quietly.
At 1:27, the first-day box office results of "A Chinese Ghost Story" are released!
Thanks to the great Internet and the huge development of the IT industry, things that were once impossible have now become commonplace. Data from theaters across the country are aggregated to theaters, and then feedback is sent to Chenfei Media. It only takes a trivial amount of time.
Less than two hours.
38.75 million!
The first-day box office of "A Chinese Ghost Story" was nearly 40 million!
A burst of cheers immediately came from the office area outside. The employees who stayed up late with Lu Chen all saw the box office results for the first time, and they were all excited and excited.
Although this box office is far behind the 120 million first-day "Battle of Vulcan", you should know that the average film schedule of "A Chinese Ghost Story" is less than 20%. As a China-Hong Kong co-production with a low investment, it is already very dazzling!
With such an outstanding first-day box office, as long as there is no significant drop in the next few days, the film schedule of "A Chinese Ghost Story" will inevitably increase. After all, its main rival has been in theaters for two weeks.
Unlike the cheering employees, Lu Chen only felt a little happy about this box office result, not too excited, because he knew very well that behind the box office of nearly 40 million was the support of countless fans of himself and Filia Chen.
According to what he learned, their fan support groups in major cities have organized movie-watching events, and many fans have booked movie tickets in advance.
It is normal for the box office to be high. If it is low, there will be a big problem!
So he kept waiting.
Waiting for the sales data of peripheral products to come out.
Peripheral products are different from movie tickets. Although they are now computer scanned and recorded, when it comes to the different situations of each theater, the time for statistical summary is not so fast.
The sales performance of peripheral products is undoubtedly more important to Lu Chen now, because it can more truly reflect the reputation of "A Chinese Ghost Story" among the audience.
Many fans are willing to spend thirty or fifty yuan to go to the theater to support their idols, but in the face of hundreds of peripheral products, except for a relatively few real fans, it is not that easy to pay for them.
Unless they really like the movie and the story and characters in the movie, they will be willing to pay for a souvenir.
Unlike the United States, the market for domestic film peripheral products is not that big, especially domestic films, which have almost given up on this market. That's why Wang Xiaoxu thought that "A Chinese Ghost Story" was fraudulent in peripheral sales.
Whether you can prove your innocence or not, the peripheral sales on the first day are undoubtedly crucial!
Lu Xi also came, and she and Filia Chen accompanied Lu Chen to wait for the results.
It wasn't until 2:57 that the theater chain's peripheral sales data finally came through.
25.98 million!
Warm cheers and loud applause sounded again in the office area of Chenfei Media.
Stable!
A big stone in Lu Chen's heart finally fell firmly to the ground, and he couldn't help but let out a long breath.