Before "A Chinese Ghost Story", peripheral products basically belonged to the minefield of domestic films, including Hong Kong and Taiwan films.·Chinese·Novel.
Movie peripherals are almost an exclusive benefit for American Hollywood films. The sales of movies and peripheral products adapted from novels, comics, and games can even exceed the box office. The huge profits are really eye-catching.
Domestic filmmakers and film investors have tried it, and they also want to have some cake in it, but they are often beaten to death, and in the end they are all discouraged.
The reasons for this are quite complicated. The maturity of the market, the acceptance of the audience and even the peripheral products themselves are all related to it. Popular IPs of domestic films also lack the creativity and willingness to produce peripheral products, and often rely on things like posters.
Make up the numbers.
In the past, domestic film peripherals were the best sellers, claiming to have sales of tens of millions, but the data was questionable and watery.
"A Chinese Ghost Story" broke out with peripheral sales of 25.98 million on the first day. Although it has the bonus effect of fans of two celebrities, Lu Chen and Filia Chen, it is still incredible in the eyes of industry insiders.
There was doubt and doubt, and the circle was silent.
But the reaction of Lu Chen's fans was completely different. When the official blog of "A Chinese Ghost Story" revealed the first-day box office and peripheral sales results, countless fans went to Wang Xiaoxu's blog to ridicule it.
Didn't you say that "A Chinese Ghost Story" didn't do well at the box office? It grossed nearly 40 million on its first day!
Didn’t you say that the peripherals of “A Chinese Ghost Story” were fake? 25 million+ on the first day!
Wang Xiaoxu, who has always refused to admit defeat in arguments, chose silence for the rare occasion and did not respond tit-for-tat.
Because he is still not sure whether his previous judgments and predictions are accurate. The box office results of "A Chinese Ghost Story" on the first day cannot be finalized. The early publicity and hype of this movie have been good, and there are two popular celebrities.
The popularity of celebrities naturally leads to high box office results.
Some films had a high box office on the first day, but their true colors were revealed within a few days. As the number of moviegoers increased, their reputation dropped rapidly, and they ended dismally.
Will "A Chinese Ghost Story" be one of them? Wang Xiaoxu is not completely sure. Although his previous prediction was based on his understanding of the market, the peripheral sales of "A Chinese Ghost Story" are too dazzling.
It’s really incredible!
As a well-known film critic in the industry, Wang Xiaoxu has his own news channels and sources, and he knows more or less the inside story.
The first-day box office and peripheral sales of "A Chinese Ghost Story" are very likely to be completely real!
This made Wang Xiaoxu feel that his common sense had been subverted. He stayed at home for a whole day, stayed in front of the computer, browsed web information, and smoked two packs of cigarettes.
Finally, Wang Xiaoxu decided to go to the theater to watch "A Chinese Ghost Story" and understand the situation on the spot.
Without investigation, there is no right to speak. He is going to seriously write a film review of "A Chinese Ghost Story"!
The movie tickets Wang Xiaoxu booked online were for the night of April 4.
He was also free the night before, but maybe because it was too late, several theaters nearby that he frequently visited did not have tickets, and all the tickets for the nightclub were sold out!
At 8 pm on April 4, Wang Xiaoxu watched the film that he had questioned in Hall 3 of Dadi Cinema on the edge of the Third Ring Road in Beijing.
It was exactly 9:30 after watching the show. Wang Xiaoxu was crowded among the crowd leaving the show, looking a little ugly.
Then he came to the movie peripheral and souvenir sales shop located on the right side of the hall.
In theaters where land is at a premium, the area of surrounding stores is of course not large. The larger space is reserved for the ticket office and the sales of beverages, food and popcorn, which can account for 20-30% of a theater's revenue!
When Wang Xiaoxu came, there were already more than ten or twenty customers in the store, all of them were young people, and most of them were couples.
The place is filled with large movie posters, and several display counters are filled with various movie peripheral products, action figures, sets of decorations, props and costumes, daily necessities, etc., which are dazzling under the illumination of spotlights.
Wang Xiaoxu noticed that the goods on the display cabinet of Dadi Cinema's peripheral store were almost divided into two parts, half of which were peripherals of "Battle of Vulcan", such as spaceship models, Q-version male and female protagonists, alien monsters, etc., which were full of technology.
, the price is also quite expensive.
It is said that most of the peripheral products of Hollywood movies are processed and manufactured in the United States, so these things are basically imported, and it is normal for them to be expensive.
The other half were all peripherals of "A Chinese Ghost Story", including different versions of movie character figurines, movie posters and original soundtracks, commemorative edition sets including accessories, and Wang Xiaoxu even saw a gleaming sword from Yan Chixia.
Sword model.
This sword hanging on the wall is a real thing made of metal. Although it does not have an edge, it is very well made and the details are exactly like the movie. Eight dark red seal characters faintly appear on the surface of the sword.
Wang Xiaoxu is very familiar with the memory of these eight words. The Yan Chixia in the movie is also crazy and crazy. Reciting the magic formula when casting spells makes people feel excited.
In Wang Xiaoxu's opinion, Yan Chixia is the character with the most distinctive and dazzling personality in this movie, and it has been a long time since there has been such an impressive character in a domestic film!
He casually picked up a Yan Chixia doll placed on the glass cabinet. It was only about the size of a palm, but it was made lifelike, with perfect shape, spirit, and intention. It was no worse than the doll in "Battle of Vulcan". Even in
There are even more features than that.
Wang Xiaoxu knows very well that something like this cannot be produced in a day or two. Design, mold opening, and production all take time. The film crew undoubtedly started the layout very early.
And its price is only half that of its competitors!
How bold!
Wang Xiaoxu sighed secretly in his heart. He put the Yan Chixia doll back, but after hesitating, he picked it up again and walked towards the cashier.
58 yuan is really not expensive, and he really likes it.
There were already two couples queuing up in front of the checkout counter, and they bought much more than Wang Xiaoxu.
Wang Xiaoxu waited patiently, and after paying the money, he never stopped.
When he got home, he put the doll he had just bought on his desk and smoked three cigarettes.
Wang Xiaoxu is actually not a big smoker, but he smoked very hard from yesterday to today.
After smoking, the smoke was still lingering in the study room. Wang Xiaoxu seemed to have made an important decision in his heart. He suddenly straightened up and started typing on the keyboard quickly with both hands.
On the computer screen, a line of black title text is being generated rapidly: Solemn apology to "A Chinese Ghost Story"——