Some people will do everything possible to deny, avoid or simply play dead when they do something wrong or say the wrong thing, but some people will apologize openly, even if it may affect their reputation.
There are a lot of big v and small v in Inspur blogs, and there are both types of people. The number of the former is undoubtedly far more than the latter. Some would rather be sued and pay money than apologize, just because they are worried about losing their followers.
Wang Xiaoxu is undoubtedly the latter.
He is very good at writing and never gives up easily when arguing with others in columns and blogs. However, if he is really wrong, he will not hold on for the sake of face.
At 10:05 pm on April 4, this well-known writer and film critic solemnly apologized to "A Chinese Ghost Story" and Lu Chen on his personal blog with 1.75 million fans.
The reason for the apology was naturally the last time he questioned the box office and peripheral sales of "A Chinese Ghost Story" in "Weekly Movie Talk". Facts have proved that he was wrong.
Because tonight, Wang Xiaoxu went to the theater to watch the movie in person and purchased a peripheral product.
Without investigation, there is no right to speak. He admitted that he had made subjective mistakes and had a habitual prejudice against domestic films, but he did not expect that "A Chinese Ghost Story" was so outstanding.
In this blog post, Wang Xiaoxu praised "A Chinese Ghost Story" and believed that this movie has reached a very high level in terms of plot, characters, soundtrack, background props, and special effects scenes, especially in terms of soundtrack and characterization.
A true masterpiece!
The peripheral products of "A Chinese Ghost Story" are not only abundant in quantity, but also of excellent quality, and are not very expensive. It is both unexpected and reasonable to be able to achieve such high sales.
Whether it’s the film itself or the peripheral products, the producers have put the word “careful” into it!
In the past decade or so, the domestic film market has continued to boom, and with the advent of the Internet era, film reviews are no longer limited to a few professionals. There are many netizens who talk about films in blogs and forums.
But in this big or small circle, Wang Xiaoxu is undoubtedly an influential film critic. His film review articles not only appear on his personal blog, but are also often published in newspapers and magazines.
So when his film review written in the form of an apology was published on his blog, it immediately caused quite a shock in the industry, with many people in the industry retweeting or commenting on it.
When fans who were originally sarcastic towards Wang Xiaoxu saw it, they immediately changed their stance, praised Wang Xiaoxu's sincere apology, and retweeted it in large numbers.
The number of Wang Xiaoxu’s blog fans quickly exceeded 2 million!
Many ordinary netizens who read Wang Xiaoxu's blog couldn't help but become curious about "A Chinese Ghost Story". Everyone wanted to see if this highly praised film was genuine, and they ordered movie tickets online.
Although some people suspected that Wang Xiaoxu took money and teamed up with Lu Chen to promote the news, such voices were too weak to stir up any trouble.
The reason is simple, because "A Chinese Ghost Story" faces an imported Hollywood blockbuster, rather than a domestic film with huge investment. Otherwise, the doubts will be at least ten times louder.
Public opinion on the Internet can affect reality, especially the reputation of a movie. "A Chinese Ghost Story" had a box office of 38.75 million on its first day on April 2, exceeded 40 million the next day, reached 43 million on the 4th, and exceeded 100 million in three days!
What is jaw-dropping is that on April 5th, the box office of "A Chinese Ghost Story" soared to 65 million+, and the film schedule rate has exceeded 30%, making a strong counterattack against "The Battle of Vulcan"!
"Battle of Vulcan" has been in theaters for two weeks, and a box office decline is inevitable. But the problem is that since "A Chinese Ghost Story" was released, its box office has been on a downward trend, especially on the 5th, when it dropped to 3,700.
million, losing to the 28 million box office of "A Chinese Ghost Story".
According to an insider, it was eye-catching!
"Battle of Vulcan" aims to reach over one billion, and its real opponent was originally Lion Pictures' fantasy blockbuster "Legend of the Holy Land" to be released on April 9, a Hollywood blockbuster that also invested huge amounts of money.
Unexpectedly, I lost to "A Chinese Ghost Story" before "Legend of the Holy Land" arrived.
In terms of publicity, investment scale, and special effects scenes, "Battle of Vulcan" can easily crush "A Chinese Ghost Story". Such a result is really shocking.
On April 6th, 7th, and 8th, the box office of "A Chinese Ghost Story" continued to rise as the film schedule increased, pulling out a dazzling positive line, and on the 8th, just before the release of "Legend of the Holy Land"
One day, the single-day box office exceeded 100 million!
For a domestic film, this is undoubtedly a miraculous existence. Although it is not unique, it is definitely the only one in recent years!
From April 2nd to 8th, "A Chinese Ghost Story" was released for one week, and the box office in its first week reached 420 million.
The industry fell silent.
Many people know that the investment amount for "A Chinese Ghost Story" is only 30 million, and the domestic publicity and marketing is basically the same amount. Even if the subsequent publicity investment is included, the top day does not exceed 100 million.
The box office of 420 million has steadily earned back all costs and achieved considerable profits.
Not only that, the peripheral sales of "A Chinese Ghost Story" also reached 80 million+, setting an unprecedented record for domestic, including Hong Kong and Taiwan films, and this sales performance also greatly exceeded that of "Battle of Vulcan".
A Hollywood blockbuster with an investment of over 100 million US dollars actually lost to a domestic film in peripheral sales. This was something that was unimaginable before, but now it has really come true!
This can't help but remind people of Lu Chen's previous bold statement on his blog, saying that "A Chinese Ghost Story" would win 500 million in box office and over 100 million in peripheral sales.
At that time, except for Lu Chen's die-hard fans, not many people believed it at all. Many people in the circle were still secretly laughing at his arrogance, thinking that he had got carried away.
So what now? It is not a problem for "A Chinese Ghost Story" to exceed 500 million at the box office, and hitting 1 billion is not a dream, but it has such real potential.
The people who laughed at Lu Chen at the beginning now all have their faces swollen!
The real surprise is yet to come. On April 9, due to the release of "Tales from the Holy Land", "A Chinese Ghost Story" finally dropped with "relief", with a box office of 87 million that day.
However, with almost the same film schedule, the box office of "Legend of the Holy Land" was more than 80 million, and it actually lost on the first day to "A Chinese Ghost Story" which had been released for 8 days! ——