At home in Zichengyuan, Beijing, Filia Chen, who was sitting in front of the computer, said to Lu Chen coquettishly: "Hurry up!"
Lu Chen smiled and said: "What compensation? I just stole a few pumpkins from you."
Filia Chen glared at him angrily: "You still have the nerve to come up with such an idea and ask me to help advertise your game. This person's reputation has been completely ruined!"
Lu Chen hahaha: "This is not an advertisement, isn't it? Are you also obsessed with it?"
After playing the internal beta version of [Happy Farm] that day, Filia Chen immediately became interested. When Kaixin.com was officially launched, she immediately installed the app client on her mobile phone.
Not only that, she also promoted it to her friends and attracted a group of people to join it.
Filia Chen has been in the industry for more than ten years, and her usual contacts are basically insiders. Of course, most of her friends are insiders. Everyone gives her face to download and install it, but she basically doesn’t have much time to play.
However, [Happy Farm] is different from ordinary online games. It is a casual game. Some people play on their mobile phones in their spare time at work. First, out of curiosity or something else, they log in to [Happy Farm] as a pastime.
.
Then after playing it, eight or nine out of ten got into it!
Of course Filia Chen herself is no exception. As one of the first registered users of [Happy Farm], she has already reached level 5, and the number of farmland has doubled. She takes out her mobile phone to spray water and eliminate insects when she has time.
Of course there is also the fun of stealing food!
The two blog posts she had previously posted were exactly the game marketing methods Lu Chen came up with, and they quickly promoted "Happy Farm" with the help of their huge fan base.
It's just that Filia Chen basically didn't do online marketing in the past, but this time she made an exception for Lu Chen.
The effect is absolutely great!
Gao He, who was far away in Hangzhou just now, called Lu Chen. He was very excited, because since Filia Chen posted his second blog post, the number of visits to Kaixin.com has increased sharply, at least 100 pages more than before.
Hundreds of times!
This is the so-called fan effect. Popular celebrities like Lu Chen and Filia Chen have a very high influence on the Internet. If they recommend any products, they can often get a lot of attention in a short period of time.
Gao He admired Lu Chen immensely. Before that, Lu Chen had asked him to increase the bandwidth of the website server and had the technical staff work overtime to prepare for the situation. This way, Kaixin.com did not collapse under the impact of the sudden increase in IP access.
As for the download volume of [Happy Farm], it has increased exponentially. The number of downloads in one minute is equivalent to that of the past day, which is unbelievable.
Of course, this is only a temporary phenomenon caused by the fan effect. Whether [Happy Farm] can succeed depends on the charm of the game itself, whether it can attract players, retain players, and make them willing to pay for props.
In the lower right corner of the computer screen, two Feixin signals showed that they were in the login state, and one of the icons was flashing crazily, indicating that a large amount of information was being transmitted.
This flying signal is exactly the number published by Filia Chen on her blog.
In order to promote [Happy Farm], Lu Chen specially purchased a couple's beautiful accounts from Feixun Company. They were mainly used to face the public. There were no obstacles. Anyone could add them as friends.
Therefore, once the number is announced, it is normal for countless fans to add friends and say hello. Of course, Lu Chen himself does not have the time and energy to manage it, and will eventually return it to the company's public relations and marketing department.
But tonight, he still took the time to reply to a few fans in person.
As for Filia Chen, she picked up her tablet and continued to blog.
The fans were so enthusiastic: "Sister Fei'er, don't worry, we will definitely steal all Lu Chen's dishes!"
“I just downloaded and installed it, and I’m still learning!”
"What's your flight signal? Please add me as a friend."
"Ten thousand tons of copper balls!"
"This game is very simple, easy to play, well-made, and interesting."
"I like playing small games the most"
Casual games like [Happy Farm] have the lowest learning index. As long as they are not stupid, anyone can get started in a few minutes without any obstacles.
However, it is precisely because of the lack of challenge and learning that players easily get bored and give up when they get tired of playing. It is very difficult to make money from mini-games themselves. At most, they can only use some advertising to achieve profitability.
Although [Happy Farm] belongs to the category of casual games, its exquisite production and strong interactivity are definitely not comparable to similar games, especially the latter which is more addictive!
Through the joint marketing efforts of Filia Chen and Lu Chen, [Happy Farm] became popular in a short period of time. It first had an impact on their fan circles, and then spread like a plague.
More and more people on computers, tablets, and mobile phones have installed the client of "Happy Farm" either through media advertisements, seeing it in blog forums, or being recommended by relatives and friends.
[Happy Farm] relies on Feixun's powerful resources, allowing players to easily interact with others in the game, making "stealing food" a craze.
When "A Chinese Ghost Story" was released during the National Day on May 1st, this casual game had already set off a craze for people to steal food. Its outbreak was so fast and its influence was so great that everyone in the gaming industry was attracted by it.
Jaw-dropping.
There have also been a lot of negative news, such as children secretly using their mobile phones to steal food during class, white-collar workers opening web pages to steal food while at work, and some people getting up in the middle of the night to surf the Internet in order to steal and pick vegetables, which affects
Got a rest.
However, these negative news could not affect the spread of the craze of [Happy Farm]. The number of registered users soared to 50 million+ in more than half a month, of which more than half were active users!
This data is very scary. The surge in users has also brought huge financial resources to Kaixin.com and Kaixin Interactive Entertainment. Although the props sold in [Kaixin Mall] are very cheap, they cannot support the huge number of users.
Therefore, after going through the process of burning money for more than half a year in the early stage, Kaixin Interactive Entertainment has successfully embarked on the path of profitability, and continues to recruit people to expand its strength and move towards higher goals.
Lu Chen delegated the power to control and manage Kaixin Entertainment to Gao He and his wife, and he led Chenfei Media to start the preparation and filming of the third TV series.
In addition, there is also the recording of the variety reality show "The Voice of China"! ——
The second update is here, please subscribe and support!!! (To be continued.)