All the bustle in the world is for benefit, and all the hustle and bustle in the world is for benefit. .
The chaos in the domestic film market is, to put it bluntly, a struggle for interests. It is a fierce competition for a share of a box office cake worth tens of billions. Everyone wants to grab the biggest and sweetest piece.
In this competition, "The Swordsman" has been reduced to an inconspicuous supporting role, and everyone's attention has been attracted by "The Young Man", "The New Three Heroes and Five Righteousness" and "The Hustler".
Marriott Pictures, Dadi Pictures and Crown Pictures, which produced "Hustlers", are all well-known large companies in the industry, and their strengths can be said to be equally matched. The three martial arts movie stars Huo Feile, Gu Lei and Lin Luo are all
As one of the best among young artists, who will win has undoubtedly become a hot topic of discussion.
Following "The Young Man", "The New Heroes" and "The Hustler" have also released trailers. The level of special effects is not much inferior to that of the former, and coupled with the massive publicity and hype, people can't help but smell the upcoming summer vacation.
The smell of gunpowder smoke.
"Youth" is scheduled to be released on July 5th, "New Three Heroes and Five Righteousness" will be released on July 12th, and "The Prodigal Son" will be released on July 15th. A good show of fighting between dragons and tigers has already begun!
This situation can't help but make many people worry about Chenfei Media, because "The Swordsman" was delayed until the National Day release, completely losing the opportunity two months later, and the box office prospects are worrying.
The reason is very simple. They must be very fresh and curious about the hotly hyped new martial arts movies, and they are definitely willing to pay money to go to the theater to watch the excitement. However, after watching a few movies, it is easy for them to become dissatisfied with movies of the same type.
fatigue.
Of course, relying on the popularity of Lu Chen, Filia Chen, Liu Gangsheng, and Tan Hong, the box office of "The Swordsman" will definitely not be low. It is difficult for Chenfei Media to lose money, but if it wants to achieve what Lu Chen said at the opening ceremony
Bold words...
Then it's hard to say.
Many people in the industry believe that missing the summer release of "The Swordsman" was the biggest mistake. It gave away its original advantage to its opponents, and the loss caused by the delay was at least several hundred million.
This movie is likely to make Lu Chen lose his aura of invincibility.
Chenfei Media’s recent low profile seems to prove this point.
"There have been a lot of negative voices in the media recently..."
In the general manager's office at the Chenfei Media headquarters in Beijing, Lu Xi threw an invitation in front of Lu Chen and said, "We should take action, and we can't just be passively beaten."
A few days ago, the first film of "The Swordsman" "The Sword Out of Huashan" was officially completed in Ningshan Film and Television City and entered the post-production stage. Lu Chen and several main crew members returned to the capital first.
However, the crew will not be disbanded. Instead, the staff will be further expanded because the filming of the last two parts will continue and is expected to be completed by the end of the year.
In terms of publicity during this period, Chenfei Media has been really low-key. Even the news of the completion of "Sword Out of Huashan" was announced on the official website, and no media reporters were even invited for interviews.
The media has been denigrating "The Swordsman" for a long time. The reasons are actually a bit complicated. Some are caused by opponents, some are just a hot topic, and of course it's also because Chenfei Media didn't spend any money.
The integrity of most media outlets is actually sold by the pound. Whoever pays the highest price will sell it to him. Chenfei Media does not spend money while its opponents spend money, and it is weird to expect to hear good things.
Although Chenfei Media also attaches great importance to media publicity and public relations and has a high budget, it has recently tightened its stance on publicity strategies, which has inevitably brought some negative effects.
In this regard, Lu Chen said with a smile: "Don't worry, the summer vacation has just begun. Once a few of their movies are released, we won't be too late to take action. It will be more powerful to retract our fists and then fight them out!"
The concept of summer movie comes from the United States, which refers to the movie schedule from June 1st to August 31st every year. The main audience is student audiences aged 4-24. Major film companies usually focus on the film schedule in June and July.
Take care and compete for this huge market share.
Originally, in China, the summer season was considered to be the off-season for the box office and was not taken seriously. However, with the increasing prosperity of the domestic film market, the value of the summer season has been greatly highlighted and it has become a must-win.
However, the domestic summer season starts at the end of June, July is the prime time, and August is the end.
Three domestic films of the same type, "The Young Man", "The New Heroes" and "The Hustler", were all released during the prime time period in July. This situation was relatively rare in the past, and the fight was bound to be very fierce.
Regarding Lu Chen's calmness, Lu Xi couldn't help but roll his eyes at him: "It's true that the emperor is not in a hurry and the eunuch is..."
Since Lu Chen had set the tone for the promotion of "The Swordsman" early on, Chenfei Media was having a hard time seeing the publicity and public opinion offensives from his opponents coming one after another.
The voice of complaining makes me feel that I have been underestimated by others.
Lu Chen laughed and didn't explain much. He curiously picked up the invitation on the table.
This invitation comes from Marriott Pictures. The premiere of "Battlefield" will be held at Marriott World Studios in five days, on July 2, and Lu Chen is invited to attend.
Lu Chen already knew about the upcoming premiere of "Journey" because Marriott Pictures had been promoting it for a long time and the momentum was very grand.
This premiere also coincided with the opening ceremony of Marriott World Studios, which to some extent demonstrated Marriott Pictures' ambition to vigorously expand its film business and move toward pan-entertainment.
So for this premiere, Marriott Pictures also sent out invitations and invited celebrities from all walks of life.
"Me and Fei'er also have a share..."
Lu Xi asked: "I definitely want to go, will you two go?"
Although there is a direct competition between Marriott Pictures and Chenfei Media, in shopping malls, as long as there is no quarrel, you have to give them a little face, otherwise it will not give people a good feeling.
As the general manager of Chenfei Media, Lu Xi received the invitation and attended in person as a courtesy and a form of business respect. However, it didn't matter whether Lu Chen and Filia Chen went or not.
According to Lu Xi, it was better for the two of them not to go. Anyway, the reasons were easy to find and they were not afraid of what others would say.
If he really goes, it will give the other party a chance to hype up, and it will be an advantage to the enemy.
"Go, why not go?"
Lu Chen raised his eyebrows, patted the invitation in his hand, and said with a faint smile: "It's good to go and watch the fun."——