Marriott Xintiandi is a new commercial city that Marriott Group has just completed in the Fourth Ring Road of Beijing. It is also the third large-scale shopping mall in Beijing for this powerful real estate developer.
In recent years, this kind of hopsa urban complex integrating commerce, residence, entertainment and consumption has blossomed all over the country. Many real estate companies have competed for sites in major cities to build top shopping malls.
Marriott World Cinema is one of the most important components of Marriott New World. This new cinema has 18 screening halls, among which the ima giant screen theater can accommodate 1,200 viewers at the same time. It is one of the largest in the country and has various equipment.
The most advanced.
The premiere of "Journey" was held grandly at Marriott World Studios.
Night has just fallen, and the square in front of Marriott Xintiandi is already bustling with activity. Dozens of balloons hang long banners floating in the air. Under the rainbow arches, a tens-meter-long red carpet leads directly to the entrance of Silver City.
The huge electronic display screen and the celebrity signature wall have already been erected, and many staff are busy completing the final preparations. The lights set up on the scene are turned on, and several beams of spotlights shoot straight into the sky.
Many reporters had arrived at the scene in advance and even set up cameras. This scene attracted many ordinary citizens who came to watch the excitement, but they were all blocked in the safe area by security personnel.
Just after six o'clock, the promotional trailer of "Youth Adventure" was displayed on the giant LED screen. The exciting soundtrack resounded through the square, and people from all walks of life came on stage.
In order for "The Young Man", a martial arts blockbuster with an investment of 150 million, to become an instant hit during the summer season, Marriott Pictures spared no effort in publicity, and invited dozens of celebrities, artists and industry celebrities to the premiere.
Come and watch the ceremony.
This does not include the actors and directors of the film crew.
When Lu Chen, Filia Chen and Lu Xi arrived at the scene in a Mercedes-Benz through the security check, there were at least tens of thousands of people gathered here. There were reporters on both sides of the long red carpet, and the lights of flash lights kept coming and going.
“It’s so lively!”
Filia Chen saw the scene outside through the car window. She was quite surprised: "The premiere was almost as good as a movie awards ceremony."
A premiere of this scale is definitely rare in China, which means Marriott Pictures has a lot of money.
Lu Xi smiled and said: "I heard that they are going to spend 100 million on promotion, and the target box office is at least 1 billion..."
The investment budget of "Journey" is 150 million. Spending 100 million on promotion is really not an exaggeration. The premiere alone will cost at least 10 to 20 million, and the total cost will be 300 million from 250 million.
According to the domestic box office share, if the cost is 300 million, then 1 billion box office can guarantee a minimum profit, but Marriott Pictures' ambitions are definitely even greater.
The black Mercedes-Benz S500 stopped steadily at the starting point of the red carpet. The reporters' cameras immediately turned around, preparing to snap first-hand photos.
Many of the celebrities who appeared earlier have already made quite a few highlights. Every approaching Mercedes-Benz is like a small treasure box, and there may be unexpected surprises when opened.
Although these reporters all received red envelopes, their professionalism is still very high, and they can get more attention from their own media by speculating on hot topics.
Who are the stars or directors who have just come over?
In addition to the reporters, there were countless spectators at the scene. The live broadcast of the camera was played on the LED in real time, attracting the curious eyes of most people.
Under everyone's gaze, the uniformed greeter opened the car door, and a tall and handsome young man got out of the car with a faint smile on his face.
"Lu Chen!"
The reporters recognized him instantly, subconsciously pressed the shutter, and the flashes intertwined!
Taking pictures is instinctive. In fact, these reporters were very surprised. They never thought that Lu Chen would actually come to the premiere of "Youth".
It was normal for Marriott Pictures to send an invitation to Lu Chen, but it was surprising that Lu Chen accepted the invitation.
You must know that some time ago, the promotion of "The Young Man" was vigorously promoted. Although it was not directly targeted at "The Swordsman", who in the industry could not see the intention of Marriott Pictures?
Although "The Young Man" and "The Swordsman" are not released on the same schedule and there is no direct competition, Marriott Pictures obviously intends to seize the banner of new martial arts movies and plant it firmly in its own door.
forward.
If you want to win such glory, you must step on "The Swordsman" to get the upper hand!
As the person being challenged, Lu Chen couldn't possibly be unclear. Did he have an ulterior motive or was he really tolerant and generous when he came to support the premiere of "Youth"?
The reporters' brains were working rapidly, and the SLR cameras in their hands were still clicking.
Lu Chen got out of the car and did not immediately step onto the red carpet. He turned around and led out his companions in a gentlemanly manner.
Filia Chen!
The reporters went a little crazy and doubled the speed of pressing the shutter.
The most popular couple in the entertainment industry, the male and female protagonists of "The Swordsman" come together, and if they are put on the website, they will almost make the headlines of the entertainment edition!
"Lu Chen! Filia Chen!"
There were many fans of the two people in the onlookers. When they saw their idols coming, they immediately shouted loudly and even pushed forward with force, making the security personnel who were waiting for them feel like they were facing a formidable enemy.
The security personnel also worked hard. There were many famous celebrities walking the red carpet in front of them, and they didn't see how excited others were. But now they have seen what the power of the masses is!
Lu Chen and Filia Chen held hands and each waved to the excited fans.
The images of the two people appeared on the big screen and were captured by countless cameras and mobile phones. The same scene has long been familiar to people and I believe it will reappear frequently in the future.
The organizers of the premiere will definitely feel embarrassed, because all the scenery has been taken away by these two people who just appeared. It doesn't feel like the premiere of "Young Man", but "Swordsman"
"Jianghu"!
If they had known this, they wouldn't have sent invitations to Lu Chen and Filia Chen. They would have shot themselves in the foot!
The two of them attracted so much attention that not many people paid attention to Lu Xi who got out of the car afterwards.
Not only did Lu Xi not care about this at all, but he was secretly laughing.
This is not just for cheering, it’s almost like destroying the show. It’s really embarrassing!
My sister is happily thinking about the show starting from behind!——