Eight hundred and twentieth eighth chapter dream is good, the reality is ruthless
Whether a movie can be a box office hit depends on many factors. In addition to its own quality, the audience's preferences and even the timing of its release are very important. Publicity and distribution are also indispensable, and it cannot be generalized.
Some movies cost only a few million, but ended up with a box office of over 100 million. Some movies invested hundreds of millions, but ended up losing money. There is no fixed model for box office results that can be applied.
Therefore, in the movie market, big box office drops happen from time to time, and it is not something to make a fuss about.
But the problem with "Journey" is that the previous publicity was so grand that the money spent almost caught up with the production cost of the film. After the premiere, the film received a good reputation from critics, and the box office exceeded 100 million on the first day, and it earned 230 million in two days.
, it was obviously supposed to be a hit movie, how could it be cut in half overnight?
In fact, the truth is very easy to find, that is the audience’s reputation!
Today is the Internet age, and hundreds of millions of Internet users receive information extremely quickly. The main movie-watching crowd in the movie market overlaps very closely with Internet users, so they are easily affected by Internet public opinion.
Of course, the producers and distributors of movies are well aware of the role of online public opinion. At least 50% of their publicity budgets are directed at online media in an attempt to firmly grasp the direction of public opinion on the Internet.
However, the vast majority of netizens are no longer so easy to fool. After more than ten years of being bombarded with various information, they have their own trusted source channels for obtaining network information, and they have also mastered a lot of ways to identify "trolls".
ability, and trust your own judgment more than blindly following the opinions of others.
It is simply impossible to control the thoughts of hundreds of millions of netizens. Within two days of the release of "Journey", a large number of related film reviews and viewing experiences appeared on blogs, forums, and Feixun groups.
profoundly affect those potential audiences.
The reputation of "Young Jianghu" is spreading very quickly on the Internet. The situation on blogs is not ugly, but in many forums such as Jianghai Community Film and Television Edition and many Feixun groups, this martial arts movie
He was criticized to pieces.
Many people who have watched the movie cried out that they were deceived, thinking that they spent money to watch a bad movie. Many people were angry that they were deceived by the promotional video, just like meeting a girlfriend they had been dating online for many years, only to see her without makeup...
There was an overwhelming amount of complaints about the plot of the film, with everyone saying their intelligence had been insulted.
The film industry is becoming more and more developed, with a large number of new films released every year. Domestic audiences have watched more and more blockbusters, and have higher demands and standards for watching movies.
More than a decade ago, any Hollywood blockbuster could sweep the domestic market. Today, it no longer exists. Homogenized blockbusters are increasingly bleak at the box office. Only truly high-quality products can win people's love and admiration.
Although Marriott Pictures, a new generation in the industry, has a strong background and great ambitions, their judgment on the domestic film market is obviously still a few years ago, thinking that relying on high costs, multi-star lineups, large special effects production and enhanced
Propaganda can go anywhere, but reality slaps you hard in the face.
The market is so cruel!
On July 8, the box office of "Journey" continued to plummet, falling to 35 million, which can be regarded as setting a new record. Of course, it is definitely not a glorious record worth boasting about.
If this trend continues to fall, it is impossible for Marriott Pictures to recoup its costs, because the production costs of "Journey" plus publicity have burned nearly 300 million, and the box office will be at least 600 million to break even.
It received a box office of 320 million in four days. Normally, it should not be a problem to exceed 600 million. However, its decline is so tragic that it has reached a level of despair.
Some people in the industry also said that if "Journey" wants to recover its costs, there will be too much pressure on theaters, but it can achieve recovery and even profit through the subsequent sale of copyrights.
However, a few days ago, these industry insiders believed that there was no pressure for "Journey" to exceed 1 billion at the box office, and 2 billion was possible!
What's terrible is that because the box office of "Journey" dropped so fast, theaters didn't realize it until the 9th and significantly lowered their film schedules, making Marriott Pictures even worse.
Of course, Marriott Pictures was unwilling to give in. On the one hand, it continued to promote the film, and on the other hand, it also used its connections to seek help from theaters, hoping to maintain a relatively high film schedule.
However, the market is cruel and ruthless, and as a new force in the industry, Marriott Pictures has many more opponents than friends. If there is an opportunity to add insult to injury, they will not mind pushing it again.
The drop in the film schedule of "Journey" is almost the same as the drop in the box office on the 6th and 7th. There is absolutely no way to recover, and it can't even make a desperate struggle.
Not only that, the dismal box office and bad reputation made it almost impossible to sell the peripheral products of "Journey". Marriott Pictures' investment in this area was all in vain!
On July 12, the cumulative box office of "Young Adventures" in seven days was 367 million, and the film schedule dropped to less than 10%. It was destined to lose all its money, and it also taught this "rich second generation" newcomer Marriott Pictures a good lesson.
In fact, it is not just Marriott Pictures, but the industry has also been greatly shaken. Through the box office case of "The Young Man", many people are aware of the cruelty of the market, and at the same time have doubts about martial arts-themed film and television works.
Some film and television companies that originally planned to follow the trend and shoot martial arts dramas have suspended their plans.
Facts have proved that their decision was correct. The box office of "The New Magnificent Seven", which was officially released on the 12th, was only 27 million on the first day, making the producer Dadi Pictures cry without tears.
The worst thing was "Hustler", which was released on the 15th. Due to the drag of the market, the box office on the first day was less than 10 million, which was completely like losing money to grandma's house.
For a time, the reputation of martial arts-themed movies was so bad that even the previously popular martial arts IPs saw their prices plummet. The copyrights of novels that were previously priced at several million were now ignored even at discounts.
The situation of chasing the rise and killing the fall does not only occur in the stock market.
On the 17th, the first Hollywood blockbuster of the summer vacation, the animated masterpiece "Dream Aviator" produced by Disney, was released, with more than 50% of the film schedule on the first day, giving the three domestic martial arts films a final blow.
A brilliant start, but a dismal ending, this has to make people doubt about "The Swordsman" which will be released during the National Day holiday. Can the latter still support the sky of martial arts movies?——