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Chapter 829 Let others say it!

Disney's animated blockbusters have dominated the domestic summer season for a long time, but in recent years they have been overtaken by domestic films. However, as one of the top film giants in Hollywood, no one will doubt the quality and quality of "Dream Aviator"

box office.

"Journey", "The New Magnificent Seven" and "The Hustler" all rushed to be released before "Dream Aviator". They were just trying to make up for the time difference and compete for the box office market first.

In the end, who would have thought that three highly hyped martial arts films would end up in such a dismal state that they were crushed to pieces by subsequent Disney films before the cannibalism phase officially began!

As of the 20th, the box office of "The Young Man" barely exceeded 400 million, and on the Internet, there are more rumors about the box office purchase of "The Young Man".

At this point, Marriott Pictures has basically given up on the follow-up promotion of this blockbuster, because everyone knows that "Journey" has no way to save it, and spending more money on promotion is tantamount to throwing money into the water.

It's pretty good in this way. "The New Magnificent Seven" was released for eight days, and the box office was less than 50 million. It was a loss to my grandma's house. The lead actor Gu Lei, who was jumping up and down on the Internet some time ago, didn't even update his blog.

, and even deleted many previous blog posts.

The higher you hold it, the higher you jump, and now you fall harder!

As for "The Hustler", the producers are about to jump off the building, and the investors are eager to beg for money.

As for these three martial arts films, the audience's reputation is unanimously bad. Comments such as "the plot is too bloody if the soup is changed without changing the medicine" can be found on all three.

Several film companies are embarrassed and are accusing each other of vicious competition, which leaves people speechless.

In the eyes of industry insiders, the martial arts IP, which was highly hyped some time ago, has now been completely hyped. The bubble that was so inflated has been burst, and it is basically declared dead.

The appearance of such a dramatic scene made many people refocus their attention on the pioneer of martial arts IP, "The Swordsman" starring Lu Chen.

Martial arts themes have been exhausted and the market accumulated by this IP has almost been exhausted. So, can "The Swordsman", which has been completely shot and is in post-production, turn the tide during the National Day release and re-establish the banner of martial arts movies?

Not many people are really optimistic about it. Although "The Swordsman" is adapted from the most popular martial arts novel and has a big director and a big star joining the cast, the box office is not optimistic when the majority of the audience no longer buys it!

Perhaps the fame of Lu Chen, Filia Chen, Liu Gangsheng and other big names can attract many fans to buy tickets and enter the theater, but they are just consuming fans, and the capital-guaranteed profit does not have much luster.

I don’t know where the evil wind came from. While criticizing the three failed films such as "The Young Man", many media public opinion also did not forget to drag "The Swordsman" over and step on it a few times.

This proves his foresight.

As for the pessimistic media that is causing trouble, Chenfei Media has always remained silent, giving the impression that no matter what others say, it has nothing to do with Chenfei Media.

This makes some people feel a little anxious.

"Are you going to never respond?"

At Chenfei Media Headquarters, Lu Xi, who had endured it for more than half a month, finally couldn't bear it anymore. He ran to the special effects studio and found Lu Chen, who had been supervising post-production. He pulled him and complained: "Someone spread rumors on the Internet that "

"The Swordsman" will not be continued after filming this one, it is a unfinished film!"

Chenfei Media has publicly announced a long time ago that "The Swordsman" will be divided into three parts, and the three movies will be shot consecutively and released separately from this year to next year.

It’s not that such rumors are completely unreasonable. The martial arts film has been made badly, and how much it can retain in the box office market is a big question. Under such circumstances, Chenfei Media continues to invest in the production and production of the remaining two films. There is no doubt that

Take great risks.

After spending hundreds of millions, all was lost in the end. It not only hit Chenfei Media, but also had a very negative impact on Lu Chen. After all, he was the one who started the martial arts trend.

If we are rational, the last two parts should be suspended indefinitely and continued until the market turns around. This is the safest and rational choice, and it is also a logical and reasonable choice.

"These people..."

Lu Chen shook his head and said: "They just want to see our jokes. They hope that we will spend all the budget on "Swordsman". It is naturally best for me to make a big mistake."

Lu Chen was well aware of the sinister intentions behind the unfinished rumors. He had already experienced the nastiness of certain people, and being in this circle, he was not surprised.

But they wanted to see Lu Chen’s jokes, and Lu Chen also wanted to see their jokes!

Lu Xi rolled his eyes at him and said, "If we don't move any more, people will really laugh at us. It's almost August now. Is the promotion of "The Swordsman" going to start?"

Due to delayed tickets, although the promotional budget and plan for "The Swordsman" have been made long ago, they have not yet been implemented, and they need to wait until the right time to start.

The National Day season starts on October 1st, and there are still two months left. The promotion cycle is a bit long, but it’s totally fine if there is a preview.

Many Hollywood blockbusters release trailers a year or more in advance and promote them simultaneously.

Lu Chen thought for a moment and said, "Wait a little longer until the influence of those movies has passed."

Lu Chen is a human being, not a god. Although he was originally not optimistic about competitors such as "Young Man", the current scene was beyond his expectation.

The reputation of martial arts movies has been ruined, which will inevitably have an impact on "The Swordsman", so if we start promoting it now, I am afraid that not only will the audience not buy it, but they will even develop a rebellious mentality.

Lu Xi calmed down and felt that Lu Chen's concerns were justified. She said bitterly: "They are all those troublemakers who harm others and do not benefit themselves. They have ruined a good subject!"

Lu Chen smiled, and his eyes fell on the computer screen on the workbench not far away. The latter's matching host was calculating a CG scene.

"True gold is not afraid of fire. I have confidence in "The Swordsman" and there is nothing to worry about."

Lu Chen said confidently: "It's not easy to follow the trend, not to mention that they haven't even followed the real trend. It's just right to shoot yourself in the foot. We follow our own steps and don't let others lead us.

"

"As for public opinion, go your own way and let others have their say!"——


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