Eight hundred and thirty first chapter send exhibition
Chen Guozhi's concern about the promotion and marketing of "The Swordsman" is certainly justified.
First of all, he is the director of this movie. Although the success or failure of the box office cannot shake his status in the industry, who wants to see the movie he made be ignored in the market?
The second is his appreciation for Lu Chen. After more than half a year of cooperation, Chen Guozhi got to know Lu Chen quite well and admired the latter's character, talent and serious and persistent attitude at work.
He didn't want Lu Chen to make a stupid mistake at the most critical moment.
Nowadays, the box office of movies is getting higher and higher, and they are more and more dependent on publicity and marketing. Especially those blockbusters with huge investment often require a large amount of additional publicity expenses, which often account for more than 30% of the total budget.
Two months ago, "The Young Man", "The New Seven" and "The Hustler" launched a publicity war. The amount of money invested was not a small amount. Leaving aside the final tragic result, the public opinion effect formed at that time
It is undoubtedly very powerful and has attracted the attention of countless people.
Now all three martial arts films have failed, bringing down the reputation of the entire genre. Under such circumstances, "The Swordsman" is facing an embarrassing situation, and it will undoubtedly need to be resolved through publicity.
And re-establishing the audience's confidence is obviously not that easy.
So Chen Guozhi is very worried. Will he still have time to carry out large-scale publicity in the remaining 20 days?
Regarding Chen Guozhi's question, Lu Chen smiled and said: "Director Chen, don't worry, we have already started to do the publicity work, and I believe we will see the results soon!"
In fact, strictly speaking, the promotion of "The Swordsman" has already started last year, but it has not invested a lot of money in advertising in the media.
Originally, the official promotion period of "The Swordsman" was most suitable to be in July and August, but someone muddied the waters, so we had to postpone it again and again until now.
However, the marketing and publicity department of Chenfei Media is not just a decoration. The relevant preparations have already been completed, and they are waiting for the right time to burst out and help "The Swordsman" regain its reputation as a martial arts film!
If another young man had said this to him, Chen Guozhi would have just thought that the other person was exaggerating. But for Lu Chen, the trust he had accumulated through more than half a year of cooperation made him choose to believe Lu Chen.
"That's fine…"
After thinking about it, Chen Guozhi said to Lu Chen: "I also know a lot of people in the media. If necessary, I can help to some extent. Also, aren't you going to attend the Shanghai International Film Festival next month?
?”
Shanghai International Film Festival?
Lu Chen was stunned. He had never thought of sending "The Swordsman" to the Shanghai International Film Festival.
The Shanghai International Film Festival is one of the three major film festivals in China and the earliest. It was founded in the early 1990s and is held once a year. It is also the first in China to be recognized by the International Film Producers Association among the 15 film festivals in the world.
One of the international A-class film festivals and recognized by the International Film Producers Association.
Compared with the Capital International Film Festival, which is also one of the three major film festivals, the Shanghai International Film Festival focuses more on expanding the commercial market and encouraging diverse artistic creation, thus attracting many filmmakers from home and abroad to participate.
Chen Guozhi said seriously: "Actually, I would rather you put the premiere of "The Swordsman" at the Shanghai International Film Festival, but the time is not suitable."
The Shanghai International Film Festival is held in mid-October, just after the National Day schedule. If "The Swordsman" chooses to premiere at the Shanghai International Film Festival, it means that it will miss the National Day schedule.
This is unacceptable to Lu Chen and Chenfei Media.
Compared with the box office, it is not important to participate in a film festival or not. The purpose of participating in a film festival is to expand the influence of the film. In the final analysis, it is still for the box office, not the other way around.
Lu Chen smiled bitterly and said, "Yes, the timing is too bad..."
If the Shanghai International Film Festival is held half a month in advance, then he will definitely try his best to send "The Swordsman" there, because it will be a good publicity point.
However, it is said that the Shanghai International Film Festival is planning to change its date to June, which is before the start of the summer season, so that many domestic films can premiere at the festival.
Of course, the first part of "The Swordsman" can't keep up with this trend, and the next part may be able to do so.
Chen Guozhi said: "It doesn't matter if we can't catch up with the premiere, we can send it to the exhibition!"
He further explained: "We don't need to participate in the awards, because it is meaningless. The purpose of sending the exhibition is to promote "Swordsman", targeting overseas sellers and markets!"
Lu Chen understood immediately.
In fact, Lu Chen didn't pay much attention to several domestic film festivals at first. Whether it was the Capital International Film Festival or the Shanghai International Film Festival, the water there was very deep, especially the awards section, which was full of tricks and often produced some jaw-dropping things.
news, the reputation among moviegoers is not very good.
But if you put aside the awards and just send it to exhibitions to attract sellers from other countries, that would be great.
Especially in Southeast Asian countries, "The Swordsman" should have a certain market, and using the Shanghai International Film Festival to promote it will undoubtedly save a lot of effort.
After thinking clearly, Lu Chen immediately nodded and said, "Then I will ask the company to contact the organizer of the film festival. I wonder if it is still too late to register now?"
Chen Guozhi smiled and said: "I have already registered it for you. Just ask someone from your company to contact you."
Under normal circumstances, the applicant for "The Swordsman" to be submitted to the exhibition should be Chenfei Media, and individuals are not qualified. However, as a well-known domestic director, Chen Guozhi, it is very simple to say hello to the organizer in advance.
Let Chenfei Media complete the procedures.
Lu Chen was very grateful: "Thank you, Director Chen!"
"Thank you for what..."
Chen Guozhi shook his head and said: "It's not a big deal. I can only help you so much. I very much hope that "Swordsman" can create a new type of domestic film and go out of the country to the world."
He sighed and said: "Nowadays, domestic films have reached a point where they must change and innovate. I think martial arts movies have such potential, and "The Swordsman" also has such ability!"
He did not mention several martial arts films that had already been released, such as "The Young Man", because after just watching the sample film of "The Swordsman", the great director believed that those were just clumsy followers, not even the slightest bit of martial arts films.
The essence of it has not been imitated.
It can't even be considered a true martial arts film.
Chen Guozhi is looking forward to the day when "The Swordsman" is officially released!——