Eight hundred and thirtieth chapters strong self-confidence
After sending Chen Guozhi away, Lu Chen notified Lu Xi to immediately hold an internal meeting of the company.
The heads of the General Department, Marketing Department, Customer Department, Finance Department, Logistics Department...all departments, as well as company management personnel who were not out on business, rushed to the conference room as soon as possible after receiving the notice.
Lu Chen didn't like meetings. The daily operations and management of Chenfei Media were all presided over by Lu Xilai. Although he held the most shares, he usually acted as a hands-off shopkeeper.
But today's situation is particularly different, because this meeting is a publicity and mobilization meeting for "The Swordsman", which is not only related to the box office of this movie with an investment of over 100 million, but also related to the future of Lu Chen's martial arts IP plan.
At present, people in the company are relatively stable, but external influence has always existed. The disastrous failure of martial arts films such as "The Young Man" has to a large extent made many people a little less confident.
Therefore, Lu Chen personally attended this mobilization meeting in order to rally people's morale, twist the entire company into one, and go all out to promote and release "The Swordsman".
And the actual effect is also very good.
When the middle and high-level personnel of Chenfei Media saw Lu Chen and Lu Xi sitting on the chairman's seat, they all showed excitement, and the atmosphere in the conference room quickly became lively.
Although Chenfei Media has not been established for a long time, less than two years, it has expanded very quickly. It currently has more than 300 employees, established complete departments, and hired a group of experienced and capable managers.
personnel.
These employees and department managers can be said to be Lu Chen’s solid backing. Without their hard work, Lu Chen would not have been able to realize his ambitions and create one peak after another in his life and career.
In turn, in the eyes of the employees of these companies, Lu Chen is not only the top star in the country, but also an idol who never fails. Whether he is singing, making movies, filming TV series, producing variety shows or even writing scripts, he has always done it.
Show your extraordinary talents and sweep the market invincibly!
It is this aura of invincibility that gives Lu Chen a very special status in Chenfei Media. Although he usually does not spend much time in the company, his status as the soul figure is unshakable.
After everyone gathered, Lu Xi immediately announced the start of the meeting and briefly explained the theme of the meeting.
That is the 21-day marketing campaign for "Swordsman"!
From tomorrow to the release on October 1st, the critical promotion period for "The Swordsman" is 21 days. Chenfei Media will invest a lot of money in these three weeks to bring the film back into the public eye.
Lu Chen's publicity budget for "Swordsman Out of Huashan", the sequel to "The Swordsman" is 5,000,000, which is nearly half of the shooting cost. In fact, a lot of this money has been spent, because many media advertising spaces need to be allocated in advance.
Purchases, other planning activities, etc.
"Manager Fang, please contact Beijing Satellite TV this afternoon about advertising placement..."
"Director Lin, how are the talks with the subway company going? When will our billboards be installed?"
"There is also Feixun. We need to invest more..."
This meeting was still chaired by Lu Xi. After three or four years of hard work, her sister has quickly grown into an elite in the industry. She gives orders with confidence, and all the supervisors and managers of each department obey her with dignity.
After arranging the work, Lu Xi turned to Lu Chen and said, "Can you say a few words..."
Lu Chen nodded and reached out to press the microphone switch.
He organized the sentences in his mind, and then said: "I won't say more about work. I believe everyone will be able to complete it well. I will just talk about the goals I hope to achieve here!"
Lu Chen looked around, scanning the faces of department managers and supervisors one by one, and said in a deep voice: "When "The Swordsman" was launched, a reporter once asked me what my box office expectations were for this movie..."
"My answer is 10 to 1.5 billion!"
Hearing these two numbers from Lu Chen's mouth, everyone's expressions were a little subtle.
At that time, Lu Chen said that "Swordsman" could have a box office of over 1 billion, and most people still believed it, because Lu Chen's first work "A Chinese Ghost Story" had a box office of over 1 billion in China.
"Proud of the River" is another adaptation of a popular IP, and with the addition of several big names joining the cast, there is no reason why the box office will not be as good as the previous film.
But I'm afraid many people don't think so now, because with such bloody examples as "The Young Man", it's difficult for people to have full confidence in "The Swordsman" which has been postponed to the National Day release.
"Youth" is also a popular IP, with huge investments in production, a luxurious star cast and huge publicity. In the end, the cost was not even recovered. As for the subsequent "New Seven Heroes and Five Righteousness" and "The Prodigal Son", then
Even worse.
The box office failure of "The New Magnificent Seven" even dragged down the parent company of Dadi Pictures, causing the stock price to fall to the limit!
The summer season that caused heart-wrenching moments for several major film companies has just passed. To be honest, everyone has no idea whether Lu Chen's original bold words are possible to be realized, and even subconsciously feel that it is better to be cautious.
For example, a guaranteed profit of 500 million to 700 million box office should be more realistic.
Lu Chen saw the looks on the faces of these department managers and supervisors, and had a keen understanding of their thoughts and ideas.
He tapped his fingers on the conference table and said: "Now, I still insist on the same box office forecast, and require everyone in the company to have a unified tone in publicity!"
A department manager couldn't help but ask: "Director Lu, do you want us to focus on external publicity, or do you want to stick to the box office forecast of 10 to 1.5 billion for "The Swordsman"?"
In his opinion, Lu Chen's request was really unnecessary. Today is different from the past. If the final box office results did not meet expectations, wouldn't Lu Chen be self-defeating?
It is normal to make a mistake the first time. If you persist in your opinion when the situation changes, it can easily become a joke.
This will be a heavy blow to Chenfei Media and Luchen!
However, Lu Chen's answer was extremely firm: "Yes, because I have confidence in "Swordsman". "Sword Out of Huashan" has met or even exceeded my expectations in terms of quality and effect!"
"So I believe that the box office of this movie can fully achieve our goals, so there is no need for us to shrink from promotion and not be affected by the failures of others."
The conference room was extremely quiet, with only Lu Chen's sonorous and powerful voice echoing. His strong self-confidence infected everyone present!
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