Chapter eight hundred and thirty fifth different voices
In modern society, the power of money is infinite. The advertising and marketing of any product cannot be separated from the support of large sums of money. Generally speaking, the more money you spend, the wider the range of people you influence, and the deeper the level of influence.
Of course, movies are no exception. In fact, movies are one of the industries that pay the most attention to advertising and marketing, especially Hollywood, the world's dominant film industry, and its investment in this area every year is extremely staggering.
It is normal for a movie with an investment of 100 million US dollars to add another 50 million US dollars in promotional costs. This large investment in advertising and marketing is also one of the secrets of Hollywood movies sweeping the world.
This year, with the continuous expansion of the domestic film market, domestic films are paying more and more attention to marketing, especially blockbusters with high investment, and they have gone to great lengths to promote them, especially online marketing.
However, it is quite rare for a film like "The Swordsman" to invest so much money and create such a big momentum in a short period of time, and it will inevitably have a great impact on the industry.
Some people were confused that this style of painting was wrong!
For a long time, Chenfei Media, represented by Lu Chen, has not invested much in publicity and marketing. Whether it is releasing records or filming TV series, it often uses its own influence to promote.
The most typical one is probably the Internet platform. Usually, when he and Filia Chen show off their affection, the number of retweets is hundreds of thousands or even millions. The TV series produced do not need publicity at all. Countless fans are eagerly waiting for it.
Even without paying any money, the media is following it, and the ratings are rising steadily.
There is really no way around this. Who makes Lu Chen so popular? He posted a blog post on Inspur Blog, and the publicity effect is worth millions of marketing investments, which is something that no one else can envy.
"The Swordsman" undoubtedly used the same publicity strategy at the earliest. A love poem written by Lu Chen for Filia Chen attracted so many people's attention. In terms of investment, it was almost nothing.
However, what people didn't expect was that it was only more than half a month before "The Swordsman" was released. Chenfei Media went against the norm and invested heavily in publicity, which can't help but surprise people.
The entertainment industry is said to be very big, but it is actually very small. News in the industry always spreads very fast. Although Chenfei Media did not disclose the publicity investment of "The Swordsman", people in the industry soon followed various aspects
Extrapolating the information, it is believed that Chenfei Media spent at least more than 30 million yuan, and the total budget is estimated to be doubled.
This inference is quite accurate and shocked many people. Some people speculated that Chenfei Media or, to be more precise, Lu Chen should have realized that the box office pressure of "The Swordsman" was huge, so they did not hesitate to do so.
It conducts publicity at all costs in an attempt to reverse the current embarrassing situation faced by martial arts movies.
You must know that at the opening ceremony of "The Swordsman", Lu Chen announced a box office forecast of 1 billion to 1.5 billion. If he could not achieve even half of it in the end, he would undoubtedly be humiliated.
Some people were surprised by this, some were curious, and some were gloating about it, thinking that Lu Chen had finally run out of tricks.
The more advertising investment in "The Swordsman", the more intense the publicity offensive. Many people in the industry are more optimistic about the movie's box office. They even think that after adding huge marketing expenses, Chenfei Media is likely to
The cost cannot be recovered.
"Look at you, you were so full of words before..."
In the back seat of the Mercedes-Benz, Filia Chen showed her mobile phone to Lu Chen and said gloatingly: "Is someone taking advantage of you now?"
Lu Chen took a look and found that what was displayed on the phone screen was a blog post from a certified self-media person on Inspur Blog. He asserted that the box office of "Swordsman" was between 500-700 million, and it was not impossible for it to be even lower.
of.
In order to prove his argument, the self-media person also listed a lot of data, including the box office of martial arts movies such as "Young Jiang Hu", etc., and even information from a research company.
Calculating the production cost of "The Swordsman" plus publicity, based on an investment of 200 million, the box office would need to reach more than 400 million to break even, and that doesn't include the salaries of Lu Chen and Filia Chen, which would cost 500 million.
!
Having missed the prime summer season and facing a dilemma in terms of subject matter, it will undoubtedly be extremely difficult for "The Swordsman" to create a new box office miracle.
The inference of this self-media person has been recognized and supported by many people, with tens of thousands of retweets and likes. They also believe that martial arts-themed movies are destined to be a failed attempt for domestic movies. "The Swordsman" will be
Following in the footsteps of "The Young Man", I am extremely lucky to be able to save my capital in the end.
Lu Chen didn't pay attention to the pessimistic voices on the blog, because in the end it was not the big Vs or the small Vs in the industry who decided the box office, but the hundreds of millions of viewers.
He has confidence in his own work, so why should he be afraid of others' cynicism?
As the saying goes, there are many famous people, and since his debut, behind the flowers and praises, there has never been a lack of slander and slander. I don’t know how many people are waiting for his misfortune!
Lu Chen swiped the screen with his finger, looking through the blog posts related to "The Swordsman".
In fact, in addition to these negative remarks, there are also Lu Chen's supporters on Inspur Blog. Especially regarding the posters, stills and trailers recently released by the official v of "The Swordsman", some film critics believe that "The Swordsman"
"" is not the same work as "The Young Man". In addition to the excellent character modeling, the several edited fighting scenes are also very exciting and have distinctive and unique characteristics.
Especially the fighting scene in the rain in the second trailer, there are no fancy special effects, no exaggerated and frivolous performances, every move is full of cruel and violent beauty, which is different from Hollywood action blockbusters and domestic movies.
A film adapted from a popular IP, I believe that as long as the film maintains a similar level, it will definitely bring unexpected surprises to the audience.
As a person who is good at creating miracles, this film critic believes that Lu Chen will not disappoint everyone.
His views have been supported by many people, especially Lu Chen’s fans, but there are also rebuttals who believe that he is speaking with money from Chenfei Media.
However, Lu Chen can guarantee that so far, Chenfei Media has never spent money on a certain film critic, including the huge promotion of "The Swordsman" this time, and there is no budget arrangement for this aspect.
Of course, even if Chenfei Media came forward to refute it, it would not be able to convince everyone.
So in the end, we have to rely on the facts to speak for themselves. This fact is that in three days’ time from the box office results, "The Swordsman" will be released in major theaters across the country!
Lu Chen returned the phone to Filia Chen, and his mind couldn't help but drift to the future. ——