Beijing New Era Art Park, Chenfei Media Headquarters.
Saturday, September 29th. Since the National Day will be October 1st in two days, this year’s National Day holiday starts today. In addition, there will be a total of 9 days of holiday time next week. Most business units have already entered the holiday.
It’s holiday mode during the National Day Golden Week.
However, not many employees of Chenfei Media take vacations. In fact, a large number of them will not be able to go out for sightseeing or lie down at home to take a nap during the subsequent holidays. On the contrary, they will have to work overtime.
This is not because the boss is inhumanely squeezing employees. In fact, Chenfei Media’s employee treatment is well-known in the industry. All employees who work overtime will receive multiple times of salary and vacation compensation.
The reason for this situation is that the most important movie for Chenfei Media, "The Swordsman" will be officially released on October 1, and the pre-sale of movie tickets started as early as 4 days ago.
At the same time, the publicity and promotion activities of major media have also reached their peak, with tens of millions spent. It can be said that success or failure lies in this National Day Golden Week.
All aspects of information were gathered from different channels, and the pre-sale results gradually became clear. The latest data was printed on a thin piece of A4 paper and sent to the general manager's office.
Lu Chen, Lu Xi and Filia Chen were all in the office. Lu Xi picked up this heavy piece of printing paper, read it in a few seconds, and then handed it to Lu Chen.
There was no expression on my sister's face.
Lu Chen took it and rows of data immediately came into view.
As of 3 p.m. on the 29th, the cumulative pre-sale box office of "Swordsman" in Beijing was 3,572,570, the cumulative pre-sale box office in Shanghai was 2,980,500, and the cumulative pre-sale box office in Deep Sea was 2,102,570...
The cumulative pre-sale box office nationwide: 41275630!
The pre-sales in five and a half days were over 40 million. Adding in the remaining half day today and tomorrow, it is basically impossible to exceed 50 million in pre-sales.
For many domestic films, such pre-sales results are completely worthy of celebrating with a celebratory banquet, but for "The Swordsman", it is really not that good.
Generally speaking, the pre-sale box office of a movie now accounts for 10%-15% of the total box office. Unless the movie gets a bad reputation or becomes a hit after its release, there are few exceptions.
Based on this ratio, the total box office of "The Swordsman" cannot exceed 500 million. It is difficult to recover the cost, and such pre-sale results were achieved despite investing tens of millions in publicity expenses.
And in terms of release schedules, the National Day schedule is incomparable with the summer and Lunar New Year schedules. Although there are few competitors, box office expectations will inevitably be discounted.
Such a start was undoubtedly quite unfavorable. Filia Chen also fell into silence after reading the statistics, and the atmosphere in the office was very solemn.
After a while, Lu Xi said: "We have also invested 30 million yuan on peripherals..."
My sister's voice was a little bitter.
Due to the success of Lu Chen's first film "A Chinese Ghost Story" at the box office and in terms of peripheral products, Chenfei Media has invested more in "The Swordsman". The variety and quantity of customized peripheral products that have been completed have greatly exceeded those of "The Swordsman".
Most of "A Chinese Ghost Story" have already been sent to various theaters across the country.
The higher the box office, the more popular the surrounding products will be. This is an unshakable iron rule, and vice versa.
The pre-sales of "The Swordsman" are currently poor, casting a shadow over the future box office. Under such circumstances, the future of the peripheral products that have been piled up in theater stores is undoubtedly uncertain.
"It's all those rat droppings..."
Filia Chen resentfully slapped the printing paper in her hand on the table and said angrily: "It's so abominable!"
The "rat shit" mentioned by Filia Chen is naturally worthy of the few follow-up movies released in the summer. If they hadn't ruined the reputation of martial arts movies, with the popularity of the IP of "The Swordsman", the cast of starring stars would have been better
Coupled with the high investment in publicity, the pre-sale results will not even reach 50 million in any case.
It is definitely wrong to say that he is a pig teammate, and it is inappropriate to say that he is a pig opponent. He can only be described as "rat shit". He is not a good person, and he is also very disgusting to others.
Different from "A Chinese Ghost Story", Filia Chen has many feelings for "The Swordsman". In the former, she plays the negative boss, while in the latter, she is the heroine. It is her and Lu Chen's first blockbuster as the male and female protagonists. It is meaningful.
Extraordinary.
Although the box office failure of "The Swordsman" will not affect Chenfei Media's operations, Filia Chen was still disgusted because she knew very well the hard work and effort Lu Chen put into this martial arts movie.
It would be unfair if his efforts were wasted because of someone else's stupidity!
"The actual situation..."
Lu Chen shook his head and said, "It's not as serious as you think. It doesn't mean we have no chance."
It should be said that he made a mistake on the "Swordsman" project. The mistake was that he did not anticipate the possible adverse situations and delayed the release of "Swordsman" from the summer schedule to the National Day schedule. As a result,
Now a series of passives.
But for Lu Chen, paying such a price is not unacceptable, because the reason why he did not rush the schedule was to ensure the quality of the movie and ensure that the first part of "The Swordsman" can achieve a perfect start.
This perfection not only refers to the box office, but more importantly, the audience's reputation!
Therefore, the current box office pre-sale results are nothing. The key lies in the response and evaluation after the release. This is why Lu Chen can still maintain confidence.
It is too early to say success or failure at this moment!
Regarding Lu Chen's calmness, Lu Xi was a little uneasy: "It's useless for all of us to worry about you. When the time comes, the box office will really not be good. What's embarrassing is you who said you can win more than one billion in box office!"
Lu Chen smiled and said, "I'm thick-skinned, it doesn't matter."
Seeing his shameless look, Filia Chen couldn't help but laugh, and her depressed mood dissipated a lot.
Lu Chen took the opportunity and said: "Okay, we don't have to worry about the box office pre-sales anymore, we can set off now."
Tonight, Chenfei Media will hold the premiere of "The Swordsman" at the Baoli Grand Theater in Beijing. People from all walks of life in the industry have been invited to participate. As hosts, they must arrive at the scene in advance.
This premiere was not too grand, but the invitations had already been sent out, and most of the guests who received the invitations made it clear that they would come, so it also promoted the promotion of "The Swordsman".
But putting aside all the publicity and activities, it is the movie itself that determines the final box office results! ——
I wish you all a happy holiday, have fun and sleep well!