(I am about to be pushed off the list, please vote for recommendation...)
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Throughout July, the biggest news in Qingshen County was the resurrection of Laifu Hotel.[]
Everyone in Qingshen knows that this hotel, which originally ranked second in Qingshen County, has lost its foundation since boss Cai passed away years ago and his two apprentices were poached. There are also regular patrons who miss Cai
The friendship of the boss is even more impressive than that of Boss Xiao Cai. However, no matter how strong the friendship is, one cannot spend money and suffer the consequences. After everyone tasted Boss Xiao Cai's craftsmanship once, they all ran away, fearing to take another step even to death.
Everyone gave this hotel a death sentence. Sure enough, from the end of March, the queue at Laifu had not been removed for two whole months. Everyone sighed for a while and gradually forgot about this hotel and the boss Xiao Cai.
However, in late June, the streets and alleys of Qingshen County were actually posted with advertisements for the Laifu Hotel - written in neat regular script: 'If you want to eat the top cuisine of the Song Dynasty, you don't have to travel to the capital, just come to this county.
Bei Laifu Inn officially opens on July 1st, and it will be free for one day, and you can taste all kinds of stir-fried dishes!'
People were surprised at first, wondering if the hotel had changed owners, but when they saw the big word "Cai" on the signature, they realized that it was still owner Xiao Cai's shop.
The commodity economy in the Song Dynasty was developed, and various advertising methods were common. However, such a method of free opening had not been heard of, at least in Qingshen County. Therefore, the news quickly spread throughout the city, and also reached the Lujia Hotel in the east of the city.
In the ears of Boss Lu.
The Lu Family Hotel is the largest in Qingshen County. The owner is Lu Leyu, a middle-aged man with a fat head and big ears. He has always wanted to annex Laifu and expand his business to the north of the city. To this end, he poached Laifu's apprentices at a high price and forced
Cai Chuanfu sold the store at a low price. He almost succeeded, but Cai Chuanfu changed his mind before going to the government and would rather pay the ransom than keep the store.
Lu Leyu maintained his identity and did not get involved with Chuanfu, but waited to see his jokes, convinced that he would come back to beg him.
Unexpectedly, after waiting and waiting, he got the news that Laifu was reopening. Hearing that they were offering free meals at the opening, Lu Leyu sneered and said, "This kid is really good at mischief. No one even pays for his meals."
Go eat!”
A few helpers nearby said, "Yes, dogs don't even eat his food."
"But we are colleagues after all, so we have to go and support..." Lu Leyu said with a grin: "Let's see if Chuanfu's stir-fried dishes will kill people!"
"He's the only one cooking, bah!" The helpers cursed together, "It would be nice if he doesn't eat dead people..."
No matter how low the outside world's evaluation was, on the first day of July, there were still many customers attracted by the confession and waiting outside without opening the door.
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From the crack in the row of doors, he saw the crowds of people outside. Cai Chuanfu, who had had a sleepless night, gnashed his teeth nervously: "Master, why are there so many people..."
Chen Ke hurriedly caught up with his homework and squeezed out this whole day. He stayed in the store last night and helped him prepare until now. Hearing this, he cursed: "This is the first time I heard that when opening a restaurant, there is still a fear of too many people.
of!"
"I'm afraid I won't be able to greet you..."
"I'll help you today." Chen Ke looked at the empty store. He felt like he had witnessed a miracle: "Stir-fried food is a rare thing. People want it fresh. I guess starting from tomorrow, when I come to eat in your store, I have to make a reservation.
Already."
"Well, we can book as many tables as we can." Cai Chuanfu had blind confidence in Chen Ke.
"Idiot," Chen Ke rubbed his head helplessly and said, "If someone comes to make a reservation, why don't you take it? Just sit in the back row for him. People are very strange. The easier it is to get it, the less seriously it is.
The longer you queue up to grab it, the rarer it feels." He said with a smile and said: "With our unique craftsmanship in Sichuan, if you can't wait for more than three months, don't tell anyone that you are my apprentice in the future.
!”
"Master, you are really confident." Cai Chuanfu said with a naive smile.
"..." Chen Ke glanced at him and said nothing.
"What do you mean?" Chuanfu looked at Korokuro. Although this kid was young, he was a ghost, at least smarter than him.
"My brother is saying that you are talking nonsense." Liu Lang said with a grimace.
Chen Ke really wasn't worried that business would be bad. From the day he was going to teach Chuanfu cooking skills, he had been thinking about the future operation of Laifu Hotel, whether to renovate it, and whether to use discounts, points and other marketing methods, but soon
This eliminates these tricks. Because the catering industry is unlike other industries, when you can provide unique food, it forms a monopoly in a certain sense. Diners, like consumers in a monopoly industry, have a high regard for the dining environment and service quality.
Even the level of hygiene... shows great patience, and those fancy marketing techniques are even more superfluous.
Of course, the elegant environment and high-quality service will greatly enhance the hotel's reputation and bring higher profits, but the money for the reopening of Laifu Hotel was obtained from Carpenter Pan with a square table design drawing.
...This time it was not Shuan Pu, but Carpenter Pan who came to the door on his own initiative.
Just when the master and apprentice were worried about the start-up capital for opening a store, Carpenter Pan came to the Chen family carrying large and small packages of gifts.
After entering the room and chatting about the two pieces, he explained the purpose of his visit and said that those customers who bought the official hat chair naturally had nothing to say about the chair itself, but its simple and bright style did not seem to match the original table. The people of the Song Dynasty were very fond of it.
Enjoy, no one said to return it, I just wanted Carpenter Pan to find a way to quickly build a matching table.
Chen Kexin said that it just didn't match. He was not optimistic about the furniture industry, because this thing was not exclusive and other craftsmen could copy it, so he simply drew the style in his memory and sold it directly.
But he would make a lot more money by splitting the drawings of the entire set of furniture into three copies than selling them all at once.
Sure enough, a drawing of an official chair made Carpenter Pan reluctant to accept the order. He only collected two hundred guan for the deposit, and when all the work was completed, he would have another 200 guan. So this time, Carpenter Pan, who is rich and powerful,
I immediately offered him ten thousand dollars and asked him to design a table to be placed between two official hat chairs.
Chen Xiliang happened to be at home that day, his eyes were rounded, and he was crying...I was at the dock, working so hard for a month, and couldn't earn five guan, but the brat could just draw a picture and earn 10 guan, people and people.
Why is the gap so big?
Unexpectedly, Chen Ke sneered and said, "Uncle Pan has ordered at least a thousand official hat chairs, right?"
"How can there be..." Carpenter Pan was shocked and thought to himself, how did this kid know?
"Even if it's not possible, it will be soon. And I heard that people from Meishan and even Leshan have come here recently to order custom-made official hat chairs. In the foreseeable future, you don't have to worry about starting work." Chen Ke's tone was full of temptation.
Said: "I just remembered a pattern diagram. It saves time and materials to make, but it is perfectly matched with the official hat chair. You sell a pair of official hat chairs for 800 yuan. With these things, I just put it together. I will give it to you for free.
It’s such a resounding name, I’m afraid there will be competition for your head.” He said with a smile: “Uncle Pan will become the richest man in Qingshen in the future, but don’t forget Sanlang...”
He was fooled for a while, and Carpenter Pan felt itchy in his heart. He was excited and looking forward to it: "Then you set a price. As long as it's worth this money, I will buy it!"
"Originally, I didn't ask for more than a hundred guan," Chen Ke sighed, "but who made us fall in love? I'll give you a 20% discount."
"Eighty chairs?" Carpenter Pan said with a confused look on his face: "I have to sell a hundred pairs of chairs."
"But we can sell thousands more tables!" Chen Ke said with a smile: "Sesame seeds or watermelon, which one is more important? Uncle Pan is such a shrewd person, why should he hesitate?"
In fact, considering the current sales of official hat chairs, this price is already very fair. Chen Ke loves money, but he does not insist on money. In his opinion, making less but making more friends and offending fewer individuals is better than letting others carry resentment.
It's much more cost-effective to be slaughtered.
So Carpenter Pan just yelled twice symbolically, and he was very happy to close the deal. Chen Ke took out a square table design that was consistent with the style of the official hat chair.
As soon as he saw his drawings, Carpenter Pan understood: "Sanlang, this is a set, right? Why did you take it apart and give it to me?"
"I'm a kid, so how did you know that furniture has to be sold in sets?" Chen Ke said innocently, "I'm afraid you won't like it if I give you too much."
"..." Carpenter Pan couldn't help but smile bitterly: "You are just a ghost!" Putting the drawings away, he looked at Chen Ke and said: "I know you still have inventory, just give me a price, and I will take it all!"
"I do still have some inventory in my heart." Chen Ke said sternly: "But Uncle Pan, you should not be distracted. The furniture industry is not like other industries. You cannot keep things secret after they are produced. It is estimated that other counties will not have to wait until the end of the year.
Someone will copy it."
Carpenter Pan broke out in a cold sweat, and the smug look on his face suddenly disappeared: "Yes, this is very likely to happen..."
"Uncle Pan, don't worry too much. There is always an advantage in moving first. In the minds of customers, your official chair is the most authentic," Chen Ke said earnestly: "As long as you guarantee that your chair is the best of its kind, you will always
Don’t worry about orders.”
"Yeah." Carpenter Pan nodded heavily and couldn't help but look at Chen Ke with admiration... He had always thought that this kid was only talented in furniture design, but now he realized that he was very talented! He asked seriously: "Then what should I do?
How to do it?"
"The first is to ensure the quality of each chair, and the second is to constantly explore how to make the chair more comfortable and more beautiful. The official hat chair in my impression is just a general appearance. You have to find out the flaws in it.
, improve them." Chen Ke said slowly.
"I saw that merchants in Bianliang and Chengdu all have their own signs," Chen Xiliang, who had been sitting with him, couldn't help but give advice: "In this way, we can distinguish them from fakes. Secondly, we can improve our own products.
awareness.”
"Yeah, officials are knowledgeable." Carpenter Pan was so excited. How could he come up with such a good idea?
"Not only do we have to create a sign," Chen Xiliang was very happy when he was praised. After thinking about it, he added: "We also have to go to the government to register it so that others can't imitate it."
"Don't just file it in the county." Chen Ke was surprised when he heard it. How come there was a registered trademark in the Song Dynasty? He added: "There are also the government and Linxian, you have to take care of them, otherwise when the time comes, they will
If the production takes place in another county, the local officials will definitely argue with you."
"Sanlang is so wise!" Carpenter Pan was so moved. He clearly saw a glittering golden road right in front of him, and it was Sanlang who paved this road for him.
Okay, we will update on time in the future, let’s do it at eight o’clock in the morning and evening... Please recommend, please collect, and the donor, just follow my father...
