Xu Wanyi and Tan Ruqing looked at each other and smiled bitterly. Originally, the two of them had discussed inviting Zhang Yanling to discuss adjusting the price of the first-aid powder. The labor cost of the first-aid powder added up to less than 200 yuan per can. They sold one or two.
The price of silver was indeed too high. Both of them thought that such an expensive medicine would naturally have little marketability. However, they did not expect that when they arrived at Zhang Yanling's place, they actually thought it was too cheap.
"That's all, let's talk while we have dinner. I've prepared some wine and food here. Lord Marquis can just use some of it here." Xu Wanyi said.
Before Zhang Yanling nodded, Xu Wanyi had already turned around and ordered: "Shiqing, go and tell Mrs. Axiu that the Marquis is having dinner here and invite her to come too." Huayi Qinming went to bring the wine and food to the table. Chess language
Go get a basin of hot water and let Mr. Hou wash his face and wash his hands."
Zhang Yanling opened her mouth, but no words came out. She turned her head and saw Tan Ruqing looking at him and smiling. The smile was meaningful. Zhang Yanling felt that Tan Ruqing must have misunderstood, so she shrugged to show that she had a clear conscience.
After washing hands and face, wine and food were served. The main room had its own small stove and the cook had been invited to cook. The cook was called from Dingguo Gong's Mansion. She must have cooked the food that Xu Wanyi liked. Two meat dishes.
A can of three-vegetarian grass carp soup is not rich, but it is enough.
When the drinks were poured, Shiqing came back and said that Mrs. Axiu had already finished her meal and that she would not come to disturb her. Xu Wanyi nodded to show that she understood and did not care, and invited Zhang Yanling and Tan Ruqing to eat.
Zhang Yanling smelled the fragrant food and the mellow wine, and moved his index finger. He raised his glass and said, "Let's have a drink. The shop is open. This is a great thing. It's worth celebrating."
Xu Wanyi smiled and had a drink with her. Tan Ruqing was not good at drinking and only touched her lips slightly.
After eating a few mouthfuls of food, Xu Wanyi said: "Master Hou, please tell me your business history."
Zhang Yanling nodded and said: "There is no business experience at all. That's right. I guess the people who come to see a doctor these days must be from ordinary families, right?"
Tan Ruqing said: "Yes, most of them are villagers who cannot afford medical treatment. After learning about the free clinic, they all came to see a doctor."
Zhang Yanling said with a smile: "That's it. Seeing a doctor is a luxury thing for ordinary people from ordinary families. As the saying goes, if a family has a mountain of gold and silver, it will be all in vain if they get sick. What ordinary people are most afraid of is
When you get sick, you go to see a doctor. But you can’t afford the cost of medical treatment. Sometimes, after an illness, you lose all your personal and financial resources, and your family is completely devastated.”
Tan Ruqing nodded and said: "This is true. I have seen many of them. My grandmother also said it when she was still alive."
Xu Wanyi also nodded and said: "That's true."
Zhang Yanling said with a smile: "The princess was born in a wealthy family, how could she know this?"
Xu Wanyi said angrily: "It's all in the book. I've read about it. I'm not a fool."
Zhang Yanling chuckled and said: "I see, it's my fault. Because medical treatment costs money, so people often endure any illness and don't come to see a doctor. It's not that they don't want to get medical treatment, but that they are reluctant to give up money, or they are
I can’t afford to see a doctor at all. That’s why these three days of free medical treatment are so popular.”
The two women nodded slightly, and that was indeed the truth. The two women had been in the shop for the past three days and met many villagers who had old illnesses and could not be treated. Often some people just had minor ailments and had to delay treatment for many years, so that
It had serious consequences. I think it was because of poverty.
Zhang Yanling took a sip of wine, took a piece of foie gras and said, "It tastes good, the foie gras is delicious."
Tan Ruqing said: "What does the Marquis say have to do with our business?"
Zhang Yanling smiled and said: "Ruqing, seeing a doctor is regarded as a luxury by ordinary people. A prescription often only costs more than a hundred yuan, and they would rather endure the pain and not seek medical treatment. Do you think they will spend a tael of silver to buy us?"
Any new medicine?"
"Of course not." Xu Wanyi and Tan Ruqing said in unison.
Zhang Yanling nodded and said: "What if it drops to 500 yuan? Will they buy it?"
Tan Ruqing frowned and said nothing. Xu Wanyi held her chin and thought: "They have no money to buy it at all, and they don't even know how to pay for medical treatment. I'm afraid they won't buy it if it drops to 500 yuan. Two hundred and three hundred
Wen won’t buy it either.”
Zhang Yanling nodded and said: "That's it. What does this mean? This means that it is not the price of our new drugs at all, but that it is simply impossible for poor people to buy them. They are not our target customers. Do you understand? In their eyes, the price is high or low.
Same thing, unless you give it away for free, they will think it is a luxury."
Tan Ruqing looked at Zhang Yanling with wide eyes and said: "Then...didn't Mr. Hou mean...these customers don't expect them to buy our medicine at all. So what did Mr. Hou mean when he said repeat customers before?"
Zhang Yanling said: "They are not our target customers, but they are our promotional customers. To put it simply, we need the reputation of these people so that the shop will become popular in a short time and have a reputation among the people. In addition,
Take this opportunity to collect some publicity cases, this is the benefit these people bring to us."
Xu Wanyi frowned and said, "I am confused by what Mr. Hou said. Can you explain it more clearly?"
Zhang Yanling raised a glass to drink, but it was all empty. Xu Wanyi stood up and poured a glass of wine for Zhang Yanling. Zhang Yanling drained it in one gulp and said in a deep voice: "Who do we sell our medicine to? This must be clear. Rich people
If you can afford it, people who are waiting to save their lives have to buy it. It’s nothing more than these two. Let’s put it this way, our new medicine
One tael of silver per jar is indeed very expensive for ordinary people. But for the rich, what does it mean? For those who are waiting for life-saving, it is nothing. As long as they know that the new medicine has good curative effects
, it is effective in treating wound infections. Not to mention one tael of silver per jar, they will buy it for 10 taels and 20 taels per jar."
Xu Wanyi and Tan Ruqing frowned and thought, seeming to understand but not understanding.
Zhang Yanling said: "Let's put it this way, if you may lose your life, are you willing to take risks just for a few dozen taels of silver? And the key is, you can afford these dozens of taels of silver, or even these dozens of taels
Money is nothing to you. There are still many rich people, and there are also many people who cherish their lives.
We don’t need to stare at the ordinary people on the streets. What kind of grease do ordinary people have? If we want to scrape the grease, we also scrape the grease of the rich. There are many poor people in Ming Dynasty, but there are also many rich people. We
Just doing business for this group of people will be enough for us to make a lot of money."
Xu Wanyi nodded and said: "That's true. If nothing else, there are so many people in the capital alone who can afford to buy medicine for one tael of silver. We do seem to be worried too early."
Zhang Yanling said: "So, in my opinion, the price of this medicine will continue to rise. One tael of silver is too low. How about this, ten taels per jar, and the price will be raised across the board from tomorrow."
Xu Wanyi and Tan Ruqing looked at Zhang Yanling blankly, thinking: You are too shady. Why don't you grab ten taels of silver per jar?
Tan Ruqing said: "We have no one to buy a can of one tael of silver now, but you still want to mention a can of ten taels of silver. Are you kidding?"
Xu Wanyi also said: "Even if the price needs to be raised, it can't be increased tenfold at once. Two or two or three taels per jar is a big deal. This is not the elixir of ginseng, deer antler, and Ganoderma lucidum."
Zhang Yanling shook his head and said: "We just want to make it a Ganoderma elixir and make people think it is a Ganoderma elixir. In fact, it is the only new drug with excellent curative effect and can treat infectious diseases. It is a life-saving medicine. How can it be compared to the Ganoderma elixir?" What's wrong? Besides, you also know that no one buys a can of one tael of silver, so what's the loss if I increase the price ten times? One thing to understand is that people who have money to buy, or people who need to buy, don't care if it's a can. Two or ten taels. Often the cheaper it is, the more reluctant they are to buy it.”
Xu Wanyi said angrily: "That doesn't make sense. The cheaper it is, the less willing you are to buy it?"
Zhang Yanling smiled and said, "Isn't this bracelet on the princess's hand worth a lot of money?"
Xu Wanyi blushed, glanced at Tan Ruqing, turned around and said, "Why do you ask this?"
Zhang Yanling said: "I guess the jade bracelet on the princess's hand is worth at least five taels of silver."
Xu Wanyi's eyes widened and she said angrily: "Who are you looking down on? I will wear a five-tael silver bracelet on my hand?"
Zhang Yanling laughed and lowered her head to eat the vegetables. Tan Ruqing suddenly covered her mouth and burst into laughter.
Xu Wanyi said in surprise: "Why are you laughing? This bracelet is worth two hundred taels of silver. I'm not lying. If it's five taels of silver, it must be a fake. How could I wear a fake?"
Tan Ruqing smiled and said: "Princess, don't you understand yet? Doesn't this prove what the Marquis just said?"
Xu Wanyi was stunned.
Zhang Yanling chuckled and said: "Princess, the richer you are, the less willing you are to believe that cheap things are good things. To be honest, you may not know the cost of this bracelet. Maybe its cost is just worth it." It’s only five taels of silver. But if you say it’s only worth five taels of silver, you won’t believe it’s genuine at all, and you won’t buy it at all. For the princess, the higher the price, the more you’ll believe it’s genuine. Good thing. In fact, the standard for you to measure a bracelet is not that you can identify its authenticity, but just because it is expensive. Isn’t it? The more expensive the thing, the better it is. This is the thinking of rich people. Cheap. , but you feel uneasy."
Xu Wanyi smacked her lips at the meaning of Zhang Yanling's words. Although she refused to admit it, she felt in her heart that it seemed to be the case.
"This is not a business experience, it is human psychology. For rich people, the cheaper something is, the less they believe it and the more dismissive it is. The same is true in our house. I asked Axiucai to buy things before. I always ask her to buy the most expensive one, because I think the most expensive one is definitely good. But I think the cheap one is rubbish." Zhang Yanling said with a smile.
Xu Wanyi sighed and said, "It seems to be true."
Zhang Yanling said: "That's it. A jar of ten taels of silver will make rich people think this medicine is valuable. Why not increase the price?"
Tan Ruqing said: "If this happens, ordinary people will no longer be able to afford it. How can we benefit the people?"
Zhang Yanling smiled bitterly and said: "Are you stupid? You just give them medicine, or give it to people in need. The cost is only so small, so we don't feel bad. On the contrary, because the price is expensive, they will be more grateful to you. This is exclusive management , the benefits of monopoly management, no one knows how much this medicine costs or how much money it is worth."
Xu Wanyi and Tan Ruqing suddenly realized that there were so many twists and turns and thoughts here.
Xu Wanyi felt a little dissatisfied, and thought for a moment and said, "Even if you price this medicine at a hundred taels a jar, it's up to you. But if others don't buy it, isn't it in vain?"
Zhang Yanling said with a smile: "That's why we have to use the public's reputation to promote it. Next, we have to focus on this matter. Do you still need me to teach you?"