In the past few days, a large number of people have appeared in the main streets and alleys inside and outside the capital distributing leaflets, promoting a drug called 'First Aid Powder'. On the leaflets, people saw many life-saving cases listed, all of which were first aid.
Examples of how powder works wonders.
Those cases have names and surnames, and even their home addresses are very detailed, with noses and eyes. Some have broken heads, cut skin and flesh, have sores and tumors, have fallen from a height and broken arms and legs, have injured internal organs and vomited blood...More
What is outrageous is that a common man had his finger cut off by a knife at home, but he used the first-aid powder to resuscitate his finger.
According to what the flyer said, the new first-aid powder from Jishitang Medical Center was simply a miracle drug, as if it could cure all diseases. The streets were abuzz for a while, and people who knew about it felt it was both magical and incredible.
Someone with good intentions decided to conduct verification, and went to the people on the flyers based on the addresses on the flyers to verify. It was better not to verify, but once verified, they found out that it was all true. This wave of public opinion was confirmed.
Soon after, the second wave of propaganda came. This time it was even more outrageous. It was no longer propaganda like handing out leaflets. Several dragon dance teams beat gongs and drums to promote the streets, and held colorful flags and made noise along the streets. What's even more outrageous is that they also
Holding a huge colorful poster in the streets.
The painting on the poster is also speechless. A beautiful pottery bottle with a first-aid powder label is floating in the sky like the sun with colorful rays of light. Birds are flying around it. Below, a group of men, women and children hold up their hands and laugh with expectation.
He looked at the medicine bottle in the air. There were big words written on the side: first aid powder, prevents infection, stops bleeding quickly, and has complete curative effect. Treat external injuries and internal injuries together to relieve pain and ensure safety!
After a few days of commotion, almost all the people in the inner and outer cities knew that there was a Jishitang in the outer city and a new medicine called First Aid Powder was released.
Some people find it funny and fun, some find it curious, and some find it annoying. But no matter what, this wave of publicity has had a full effect. And because there are hundreds of real cases, people will soon come to help people.
I came to the pharmacy to check it out. Of course, most people found it incredible after seeing the high price of ten taels of silver per jar and walked away. But there are always people who are willing to eat crabs. Especially those rich and wealthy families who see real cases.
, the efficacy was so well publicized that I tried to buy it.
Originally, not a single can was sold in the first two days. But as time went by, sales slowly increased. By the end of this wave of publicity, the daily sales volume had reached 30 cans. That’s 300 cans.
Two yuan was earned. Although this sales volume is still very low, it can fully support the operation of the entire pharmacy and medical clinic, fully ensuring that the overall expenditure is still slightly surplus.
However, this was not over yet. As the reputation of people who had used Jiu Ming Powder became better and better, and people who bought the medicine also found it useful, and sales gradually increased, another wave of publicity by Jishi Medicine Hall began.
This time Jishitang posted a notice saying that since it is extremely difficult to prepare first-aid powder, the quantity to be eradicated is limited, so a purchase restriction policy has been adopted. Each customer is limited to three cans, and one hundred cans of new medicine per day, while supplies last.
But this medicine hall will never increase the price.
After such a series of publicity and marketing methods, coupled with the fact that the new drug of First Aid Powder is really effective and has an excellent reputation. After more than a month, the sales of the new drug increased sharply and basically stabilized at more than 100 cans. This is of course not because of the purchase limit of 100 cans, but
Therefore, the current production capacity of the pharmacy is close to the limit of 100 cans per day. In order to ensure the daily use of medicines in the medical clinic, it has begun to withhold production to ensure that it can meet the daily diagnosis and treatment needs of the people.
All of these are naturally the tricks devised by Zhang Yanling. In fact, Zhang Yanling used the most basic and worst marketing methods. Vigorous publicity, real cases, and deceptive hunger marketing methods. If this is done in later generations, it should not be too good.
The effect. But in this year, few businesses do this. Not only the sales of new drugs are booming, but the reputation of Jishitang is also rising, and it is gradually becoming known.
By the end of October, two months after Jishitang opened, the daily revenue was nearly a thousand taels. After excluding various expenses and costs, Jishitang's net income had reached 700 taels. It was truly a cash cow that made a lot of money every day.
Of course, there was a lot of initial cost. The purchased shop plus various decoration and renovation costs, the purchase of medicinal materials, artificial materials, the invitation of the doctor, and various publicity expenses totaled nearly 30,000 taels. Now the cost is close to
There is still a long way to go to recover it. But based on this kind of income, everyone expects that the cost will be able to be smoothed out by the end of the year. Starting next year, it will be the time to make big money.
Such results made even Tan Ruqing and Xu Wanyi, who were not interested in making money, very happy. In the past two months, Zhang Yanling taught them almost every step. The case brochure was written by Tan Ruqing.
, Zhang Yanling added some exaggerated and provocative words in it. The promotional poster was Zhang Yanling’s idea, and Xu Wanyi painted it himself. Originally, Xu Wanyi was very fond of Zhang Yanling.
I am very dissatisfied with the creativity of this kind of painting. I draw a big medicine jar floating in the air, surrounded by birds, and people cheering. What kind of painting is this? It is simply earthy and vulgar. I have learned painting for so many years, painting landscapes
Flowers and birds, meticulous freehand brushwork, etc., all pay attention to the layout, artistic conception and content, and the topics are carefully selected. But to end up painting these things is simply unacceptable.
But Zhang Yanling insisted that she paint like this, saying a lot of things like, "Advertise widely to impress others, highlight key points, be earthy and earthy". Xu Wanyi had no choice but to paint reluctantly.
There were a few pictures. Of course, she made her own pictures with the faint green mountains in the distance, some pavilions, clouds and mist, to make herself feel better.
As for the words above, according to Xu Wanyi's idea, he had to write a few sentences with high standards such as "I hope no one will get sick in the world, why not put medicine on the shelf to make dust." However, Zhang Yanling firmly objected.
I wrote a few jingle words on it. Judging from the results, Xu Wanyi had to admit that what Zhang Yanling said was right.
Xu Wanyi and Tan Ruqing, one has no concept of money and is not short of money at all, and the other is indifferent by nature and has no desire for money. But in the past two months, both of them have changed. Both of them have changed.
I pay attention to the income in the shop every day and calculate various income and expenses. Watching the increase in sales every day, I feel more and more excited and interesting.
Xu Wanyi has developed to the point where he has to count the money in person every night, and Tan Ruqing also thinks about how to increase profits and how to run these things better every day. The topics they chat with each other are actually things in the drug store.
, profit costs and other things. When they were free, both of them felt that they had become depraved at some point. Why did they become interested in such mundane things? But when they opened their eyes the next day, everything was in their minds again.
These are the things.
Zhang Yanling saw this and felt sorry in his heart. He didn't want the two fairy-like women to become scheming and worrying about gains and losses every day. He believed that the two people became like this because they were personally involved in making a living.
Experience the difficulty and fun results.
The two of them have never been worried about making a living and have no idea about money. They really came into contact with the business of making money, experienced the hardships and the joy of getting it, and felt the pressure, and then they fell from the clouds, and they behaved like this.
.
In fact, this is not necessarily a bad thing. Knowing the sufferings of the world and getting in touch with the lives of ordinary people will change some of their false ideas and gain a better understanding of the meaning of life. Otherwise, people like Xu Wanyi will always live
In a dream.
…
After the beginning of winter, the weather has been extremely cold. On the second day after November, the first snow of the year came belatedly.
The north wind that had been blowing all day stopped in the evening, and then heavy snow fell, as if God had been holding it back for a long time. In just over an hour, the dark capital was covered with white snow.
Just when the heavy snow was spreading, several fast horses came galloping from the official road of Xishan Mountain. The knights on the horses were sweating profusely, and the white steam they exhaled sprayed long trails in the dark and cold air, dissipating in the heavy snow.
.
They entered the city from Xizhimen and continued to gallop on the deserted long street, heading straight for the Imperial City. Soon after, there was a commotion in the Yamen of the Ministry of War inside Daming Gate. Half an hour later, Ben was already at home preparing to rest.
Several academicians from the cabinet, Liu Daxia, Minister of War, and others came to the palace urgently.
On this snowy night, something urgent seemed to have happened.