As time enters mid-September, the Shangdu Station, the first stop of the Tianyin Twins' national tour, is only half a month away from the event. The venue is located in the southwest of Shangdu. The name of Shangdu Gymnasium has actually been changed to Shangdu University early.
The stage is up.
Tickets for Shangdu Station’s virtual tour were officially launched on September 16. A total of 10,510 tickets were sold out in less than 5 minutes. The crazy 2D fans were quickly reported by the media. Former Hatsune Miku
The concert tickets were also sold out in less than 2 minutes, but the overall number was not large. But this time, tens of thousands of tickets were sold, and there were four performances, which means that more than 40,000 tickets were sold out.
The news here was also quickly fed back to Nasdaq. The next day when the stock market opened, Cripton's market value surged at the opening. It soared 36% that day. The market value exceeded US$1 billion for the first time, reaching
US$1.062 billion.
The crazy side of the two-dimensional group has also attracted the attention of the Internet technology circle. After all, the rapid rise of the two-dimensional group has become an increasingly important force that cannot be ignored. This time it fully proves the influence of the "otaku" group.
strength and madness.
The recent layout of Ye Hua and Coastline Technology has also led to further analysis and speculation by the outside world, but many people still cannot guess what it is about this group that attracts his enthusiasm.
However, as time goes by, the truth will not be hidden for too long. I believe it will surface soon. People in the industry are also keeping their eyes open and waiting for the results.
It is worth mentioning that I am very angry with my former partner, the ticketing website DaMark.com.
As soon as the news of the Tianyin Twins' national tour came out, Dama.com immediately contacted the organizer to get the ticket agent for the Tianyin Twins' national tour. I thought it was a sure shot, after all, it had happened many times before.
Have cooperated.
However.
What caught Dama.com off guard was that the organizer abandoned him and chose to hand over the ticketing agent to Qupiao.com. As the tickets for Shangdu Station were sold out, he became more and more angry. There were still four more stops to come.
This well-established rhythm of a packed venue.
This cannot be blamed on Ye Hua for abandoning DaMark.com, who made it look ugly. When the LoL World Championship was held in China three years ago, it was revealed that he had colluded with scalpers, and his face was humiliated abroad.
As for this national virtual tour, both Ye Hua and Clipton strive to create the most satisfying national virtual tour for fans, not seeking perfection, but perfection.
Scalpers cannot be eliminated, but scalpers must be restricted to the maximum extent possible.
Although Qupiao.com's business has not yet expanded to the whole country and cannot be compared with Dama.com, the five cities in the Tianyin Twins' national tour are all major cities, and Qupiao.com's business scope includes these cities.
The ticket agent for the Tianyin Twins' national tour this time did not use Dama.com, which was also praised by fans. Although they could not completely eliminate scalpers, the ticket prices were not excessively high.
The ticket price for all seats is divided into 1180 yuan/880 yuan/580 yuan/380 yuan/180 yuan.
Each stop of the tour will be held on weekends, with 2 shows a day and a total of 4 shows at each stop. Currently, the tickets for the 4 concerts in Shangdu Station are all sold out. The total ticket revenue for one concert is just over 7 million yuan. The first stop is Shangdu.
The concert ticket revenue reached 28 million yuan.
No wonder DaMark.com is so angry. There are still four more stops. Based on this popularity and the popularity of fans, there is basically no need to worry about the attendance of concert tickets for the next four stops.
However, even though the ticket revenue is so high, it is not profitable for the organizer, because the profit is too low. The investment budget for this Tianyin Twins national tour has reached more than one billion yuan.
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Take Shangdu, the first station, as an example. The standard rental fee for the Shangdu Gymnasium is 3.7 million yuan per day. Taking into account the time before and after setting up and dismantling the stage, the discounted venue rent is at least 11 million yuan.
In addition to the venue rental, another big expense for the virtual concert is the stage construction. The total cost and labor cost in this area reached more than 6 million.
In short, the venue rental, stage, plus the preliminary rehearsal fees and gifts such as LED light sticks for the audience, in addition to sharing the box office include the organizer, co-organizers, ticketing agents, etc.
The entire concert, excluding all expenses, can earn about 10 million in pre-tax income. It must be mentioned that this is because Hatsune Miku, Luo Tianyi and the others are virtual singers and do not need to pay appearance fees. Otherwise, with Hatsune Miku
With such popularity, the appearance fee of 5 million per game cannot be achieved. With the guest appearance of Luo Tianyi, it must be 1 million per game. The appearance fees of the two virtual singers alone almost divide the box office.
If it were just this expenditure, it would be profitable, and there would be no need for a total investment of US$220 million. The biggest expenditure for this global virtual tour is not venue rental, stage and other expenses.
But Xuanfa!
The total investment is 220 million US dollars, of which the publicity and distribution expenses have reached a terrifying sky-high price of 150 million US dollars, which is equivalent to more than 1 billion yuan in publicity and distribution expenses.
Now that the first tour of Shangdu Station has entered the last half month of the countdown, this most modern city in the country has gradually been flooded with Hatsune Miku's advertisements, especially at night, the advertising space of the landmark Pearl Tower is occupied, subway advertisements,
You can see posters advertising Tianyin Twins everywhere on buses and so on.
People who don’t know this might think this is Akihabara.
After the last leg of Hatsune Miku's world tour landed in the United States, advertising space has been reserved in Times Square in New York.
The announcement of 1 billion Soft Girl Coins is not something that can be taken away. This intensity is no less powerful than the publicity campaign of Hollywood super blockbusters.
If you want to rely on the income from concert tickets, let alone make a profit, you will be losing money to grandma's house.
However, the profit point is not only the concert tickets, but also the sale of virtual tickets. Simply put, when the concert opens, you can watch the live broadcast or replay of the concert on the official website of Clipton Future Media, and the entire world tour.
All 76 concerts in 19 stations can be watched without any obstruction, and a virtual ticket is priced at 228 yuan, which means you only need to pay an average of 3 yuan per concert.
It is no exaggeration to say that virtual tickets are the core source of income for Hatsune Miku's global tour, and even the largest core source of income.
For true die-hard fans, 3 yuan per game is very cost-effective, and basically includes those who have the desire to consume and establish the awareness of authenticity. As for those who have no desire to consume, even 28 yuan is too expensive for them.
