In addition to the sale of concert tickets and virtual tickets, peripheral income is also another core source of income. This global tour is divided into two parts, one part is the concert, and the other is the exhibition.
The exhibition usually displays a lot of related introductions about Hatsune Miku, and there are also many sales of rich peripheral products such as scale figures, souvenirs, accessories, etc. The start time of the exhibition is 9:00, and the last admission time is
is 18:30 and the end time is 19:00.
The last core income is the income from title sponsorship, such as strategic partners, special contracts, countdowns, special support, designation, hard advertising, etc.
The biggest sponsor this time is surprisingly, it said that it had a "big fight" with Qiyi over the exclusive naming rights. Not to mention, it is an animation video website with the theme of acg (animation, ic, game)
Entertainment sites almost dominate the domestic two-dimensional space, and Qiyi is one of the top three Internet streaming video websites in China, backed by Baidu.
But when it comes to the background, Station B is also unambiguous, and it is also backed by the big tree of Tencent.
This time, there is also a wave of "mutual harm" in order to compete for the exclusive naming rights and drive up the naming price.
Because it was an exclusive naming rights, the official quotation was a huge naming rights of 40 million yuan. In the end, Qiyi and Bilibili staged a fight between gods, and actually raised the exclusive naming rights to more than 100 million yuan...
Not to mention that the media was a little confused about Klipton's future. Did they think they were crazy? Even Ye Hua was alarmed by the fuss they made.
At first, both parties were determined to obtain the exclusive naming rights this time and were confident. However, when the price reached 80 million, although Qiyi paid the starting price, it felt that it was not worth it and it was still in a state of loss.
In fact, even though the listed Bilibili has a market capitalization of US$4.5 billion, it is still at a loss so far. The last quarter's financial report showed a net loss of 78.4 million softmei coins; Qiyi also suffered losses, but it was also shady.
Knowing that the opponent was bound to win this time, he had already planned to give up, but he still wanted to forcefully raise the price to make the old opponent bleed. In the end, Station B won the exclusive naming rights with 113 million yuan of soft sister coins, although it was cheated.
After getting this exclusive naming right, Station B is very satisfied.
Speaking of which, this wave of operations between the two parties also caused a lot of turmoil in the industry, and the melon-eating people who watched the excitement were also happy to see it. Most people thought that the two enemies were angry with each other.
However, it is unrealistic to regard money as money just because we are angry with each other. One hundred million is not a piece of clothing...
When Ye Hua learned about this, he was surprised for a while, and after thinking about it for a while, he soon felt relieved.
The two families were so crazy that in the end, Station B "shed tears" and spent 113 million yuan. What they were interested in was that the tour itself had spent more than 1 billion soft girl coins at a sky-high price. This was real money.
Go on, take a look at the virtual tour-related elements almost everywhere in the commercial capital these days. This is the influence gained by the 1 billion publicity campaign. Winning this wave of exclusive naming rights means that you can also enjoy this indirectly.
The benefits of publicity campaigns.
None of the barrage websites can spend so much money to promote the release, and Qiyi, who is backed by Baidu, does not have the courage. The key is that there is no promotion point like this virtual tour. Without a promotion point, it will be a waste of money.
Going in is equivalent to wasting money.
Ye Hua also expressed his admiration for the marketing methods of these Internet companies. They have novel ideas and the ability to create hot spots on the Internet. Qiyi Zhan successfully became a hot search. From the search index of the two sites
You can see through the traffic query that this wave of operations by both parties is profitable.
Ye Hua even deeply doubted whether these two people had reached a secret deal behind the scenes, and one was deliberately trying to be a good person and the other was a bad person, and then both parties benefited. Was the sky-high price of the exclusive naming rights paid for by both parties together?
In this way, apart from both parties involved, only God knows.
After all, this is not impossible. Although one company is now the dominant player in the two-dimensional field, and Qiyi is also a big site, we can’t defeat each other anyway, so why not make the cake bigger together?
As for what the truth is, only the two parties involved know it.
But no matter what, Cripton is definitely the beneficiary, and Ye Hua is also the beneficiary, with an extra 73 million yuan in unexpected income. The more unexpected surprises like this, the better.
Since it is an unexpected surprise, it naturally only happens once.
In addition to station b, which won the largest exclusive naming rights, Qiyi subsequently received a special sponsorship of 12 million yuan. In addition to these two video websites, other two-dimensional websites were also absent, although they cannot compete with such an industry.
Compared with leading companies, even some websites have to focus on participation in order to ensure traffic.
Like joint sponsors, there are a large number of two-dimensional sites.
acger, a comprehensive acg media website, provides all kinds of acg intelligence and information. Naturally, this industry event cannot be missed.
xcos, a platform website focusing on reporting on the y entertainment and culture industry, and related cos peripheral and otaku culture trends.
dongmanfm, animation fm is the largest animation resource data in China.
m station - Missevan, a barrage audio and picture website, is a Danmu audio and picture website, and it is also a base for voice actors in China.
animetaste is a global animation selection platform and the only website in China that focuses on independent animation.
A total of sixteen 2D websites, large and small, participated in it in various forms. It is such a hot spot in the industry. If you don’t participate, you would be embarrassed to say that you are playing 2D. Some small sites have to pay to participate.
There is no way, if you don’t participate, user loss is inevitable.
This virtual idol global tour also showed the world the super popularity of virtual singers. Hatsune Miku, as a virtual idol, is beginning to be as popular as first-line international stars. The luxurious lineup of sponsors is the biggest manifestation.
For example, with GT-Project Racing Hatsune, which we work closely with every year, Mercedes-Benz also did not miss sponsorship this year.
At the same time, another major sponsor, Sony, also strongly sponsored this event. Sony will also launch a PlayStation Hatsune Miku limited edition set. The white PS5 Hatsune Miku limited edition not only has a Hatsune Miku-themed shell, but also comes with Hatsune Miku Amane Twin Shopping Stations.
A ticket to the concert is worth 580 yuan, which is considered a promotional event.
This time, Sony and Hatsune Miku have reached a smooth cooperation. In the future, it is entirely possible for Hatsune Miku-related peripheral products and even games to enter the country. Games are part of the small acg culture. If the potential of acg culture in China can be stimulated, Sony believes that it will be beneficial to its
With the further development of PlayStation business in China, it is no wonder that it did not miss this industry event and became a major sponsor.
In general, the concert has not yet been held, but the income from various title sponsorships has already been collected. A rough summary of the title sponsorship of this world tour has already achieved 4.72
A total of 100 million yuan of soft sister coins has been recorded.
