After the meeting, shortly after Ye Hua left, He Hao held a resumption meeting. The topic discussed was the business cooperation issue with Live-Nation Company mentioned before.
In line with the policy of maximizing profits, the greater the profit of Live-Nation, the higher the cost of purchasing equipment.
After all, it is an old American company, and He Hao and the others are unambiguous, and there is no psychological pressure at all when the lion opens his mouth.
Coastline Company has actually decided that Live-Nation has no choice. After all, there are other concert production companies. In the competition of the live performance industry, AEG is not willing to give up all opportunities to Live-Nation.
It is acquiring independent performers, accelerating market expansion and catching up with live-nation.
At this time, Live-Nation Company not only needs coastline holographic equipment to expand its business development market, but also needs to use it to consolidate its leading position in the industry.
Otherwise, if the market share is seized by competitors, the loss of profits will only be greater.
However, once it is easily taken away by the coastline, for the concert production company, the increase in operating costs will inevitably lead to an increase in ticket prices. The sheep will pay the price, and the final consumer will foot the bill.
However, Coastline companies such as He Hao will not feel guilty about this, because even if the profits of live-nation companies are not squeezed, ticket prices will inevitably increase. The reason is also very simple. It is the nature of capital to pursue profits.
Concert production companies such as Live-Nation will definitely raise prices justifiably for reasons such as the gimmick of holographic concerts and increased operating costs, and movie theaters will definitely do the same.
He Hao and the others felt that making a fortune from the Live-Nation company would be an outlet for their fans.
Well, I was so confident when I was trying to steal money →_→, but as expected, I changed and gradually turned into the person I once hated the most...
Michael Rapinoe, the current head of live-nation company, came to Coastline Company in the afternoon, but the person who received him was not Ye Hua as expected, but He Hao.
Michael didn't care at all. Achieving the business purpose of this trip was what he cared about most.
However, there was no business negotiation that day. He Hao met Michael in person and took him to visit the supporting holographic technology hardware equipment. He also made a ppt and talked about it. Even if the day was over, there was no negotiation at all.
Issues of business cooperation.
It's not that He Hao doesn't want to talk, it's just that he can't talk yet because he is still collecting and analyzing the financial data and operations of Live-Nation and the overall future situation of their industry.
Not fighting an unprepared battle is one of He Hao's basic thoughts.
On the second day, Michael was put aside and asked to find someone to greet the coastline. He Hao postponed the business negotiation to the third day because he had important matters to deal with.
On the third day, Michael felt very uncomfortable and finally asked to see Ye Hua. The response from Coastline Company was that Ye Hua was obsessed with technology research and development.
In fact, it is indeed the case. Ye Hua is gradually no longer working in the company as much as possible, and is deliberately training the young management under his command. It just so happens that he can use the freed energy on technology development. Technology is the core competitiveness of Coastline Company.
, and at the same time, it saves time for occupying private life. He does not want to be like other giants, where working time takes up all of his life.
But Michael was very angry and impatient. He cursed angrily in the hotel and was left aside for two or three days. Everyone was angry. Not to mention how depressed the person who came to give money was so upset. When he couldn't bear it anymore... he still had to endure it.
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He was also helpless. Even if Coastline Company was really so arrogant, it wouldn't matter.
Across the world, Live-Nation is a giant in the music entertainment and singing industry, and it is a real influencer in live performances in the music entertainment industry. However, outside this circle, it is actually just a large company with more than 10 billion US dollars.
If companies like Live-Nation come to the technology world and judge heroes based on company size and size, it will be just a small workshop. Microsoft evaporated three Live-Nations in one day...
In fact, it was not that Coastline Company or He Hao were arrogant, but that they were really in a hurry to analyze live-nation's business structure and financial statements and other data. To blame, Michael flew over without even saying hello.
On the afternoon of the third day, He Hao finally met with Michael. Even if the latter was unhappy, he could only respond with a smile and be polite. In fact, he had already cursed in his heart and asked all kinds of greetings.
But that doesn't matter anymore, as long as the business talks can go smoothly, that's enough.
However, this negotiation did not go smoothly for him. The asking price for a unit of supporting equipment on the coastline actually reached a sky-high price of 9 million U.S. dollars. Even though Michael was calm and calm, he almost couldn't help but curse on the spot. Why didn't he just go and grab it?
?
But in the end, I held back. Both parties in business negotiations are fighting for every inch of profit. As the saying goes, if you ask for a high price, you can pay it back on the spot. As long as there is no fuss, everything can be negotiated.
The first negotiation came to nothing, but Michael did not leave.
Speaking of which, He Hao is indeed a big fan, and it will not be delivered for use until next year. The reason is that the holographic technology supporting equipment at the virtual concert is still an internal beta version, and there will definitely be further optimization and upgrades when it finally reaches customers.
, this is quite good news for Michael.
In fact, production and supply will not start until after the year, mainly due to the production capacity constraints of Coastline Company, the expansion speed is really too fast, and the other is to cooperate with the most important new product launch after the year.
These are harmless to Live-Nation and Michael, but what is really unacceptable is the other party's sky-high asking price.
$9 million for a set?
The live-nation company currently has 139 exclusive event venues around the world. If all of them were upgraded with holographic equipment, it would cost US$1.251 billion!
Even if the live-nation company is sold, it can't come up with so much money. No wonder Michael is so angry that he curses the coastline vampire in his heart!
After several rounds of negotiations, a consensus was finally reached on the fifth day when Michael came to Shangdu, and the deal was finally settled.
The final negotiated price was US$7.48 million per set, and 117 sets were purchased to upgrade the 117 major core event venues owned by Live-Nation Company to holographic concerts.
The business cooperation reached by the two parties will also generate a transaction volume of US$875 million, which is somewhat higher than Ye Hua's estimate.
This is already a huge hemorrhage for Live-Nation, and it is impossible to come up with even 875 million U.S. dollars. In fact, Live-Nation can only spend about 500 million U.S. dollars. Although the cash reserve is more than 500 million U.S. dollars, other places
You have to spend money. If you invest all the money and the funds are broken, the consequences will be unimaginable. After thinking about it, there is only one choice for Michael. He has to go to the market to tell stories to investors to raise funds and make money.
Only when you come back can you solve the financial problem.
It stands to reason that if you don't have enough funds, don't try to flatter yourself. For example, upgrade about 50 of your venues first, and then you're done...
It would be great if it was really that easy. How could Michael not think of this level? It is really necessary to force him to expand the plate so much even if he has insufficient funds, because the advancement of technology forces Live-Nation Company to do this.
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Michael must upgrade the main event venues under Live-Nation, otherwise competitors such as AEG will use their technological advantages to quickly seize market share. Losing market share will only cause greater losses. In order to maintain
The market has consolidated its moat and can only be forced to follow up. Being forced by high technology has no choice. We understand that the general trend is irreversible.
