Entering December, the world's focus is on Cameron and his work "Avatar 2". This is the hot spot that the melon-eaters prefer to pay attention to. Not only has this sequel been delayed by the veteran truck driver one after another, it has been delayed.
It was released 11 years later, even more because it used unprecedented film technology.
[The world's first large-scale holographic film]
【James Cameron's masterpiece】
["Avatar" sequel movie]
etc…
The gathering of these labels, coupled with Walt Disney's huge investment, resulted in a global promotion cost of US$320 million. The film has almost reached the point where everyone is aware of it.
Not only are thousands of movie fans eagerly awaiting it, but the global technology community rarely pays attention to the release of a blockbuster movie in the film and entertainment industry. Although Cameron is a big shot in the film industry, his
His influence is not enough to make the global technology community revolve around him.
People in the scientific and technological field are concerned about whether holographic technology in the film industry can quickly replace 3D and IMAX-3D. To a large extent, the performance of "Avatar 2" will play a decisive role.
It can be said that the box office performance of "Avatar 2" is not only of great concern to Walt Disney and Hollywood movies, but also a large number of people in the technology world.
Even Ye Hua, who has recently focused all his attention on the PHC press conference on February 2, 2021, has also spared his energy to pay attention to this matter, because this will also greatly affect the sales of Coastline Company's holographic movie projection equipment.
It is worth mentioning that this time the premiere of "Avatar 2" was held in Shangdu, not the United States.
Without him, Greater China is the largest market. The total scale of holographic screening halls in the mainland exceeds 20% of North America. In addition, Coastline Company withdrew from the European market, which had a significant impact on the European box office market of "Avatar 2"
, Walt Disney used the secondary dealer strategy at the last critical moment to open up the European market.
That is to say, the products are sold to agents, and the secondary dealers go directly to Coastline Company to purchase goods. In the European market, there is not a single employee dispatched by Coastline Company, nor is there a single overseas employee.
The local after-sales service was also handed over to the general agent, which not only sold the products, but also saved a lot of costs, which made Vestager feel very angry.
Although Walt Disney found another set of coping strategies, it only reached 70% of the original expected value. However, if this happened midway, the European market opened up, which is already very good, not to mention accounting for 70% of the expected target.
70%.
…
09Rose Garden.
Outdoors, Ye Hua lay comfortably on a chair, surrounded by a golden forest and a tennis court next to him.
At this moment, two girls, Qiao Wei and Lan Ping, were playing on the court wearing tennis sportswear. It was already autumn, and the two girls on the court were sweating profusely despite the high frequency of exercise.
Ye Hua looked at the five balls on the court, one after another, and the scenery had a unique flavor.
After a while, Ye Hua picked up a tablet next to him and clicked on the search engine. News about "Avatar 2" had already come out because the premiere ended yesterday.
In fact, Ye Hua also received an invitation from Walt Disney before the premiere, but he declined. During this period, his focus is still on the new product launch conference on February 2.
However, the lineup of this premiere is also quite luxurious. Not only the starring actors and director Cameron of "Avatar 2" were all present, but even the head of Walt Disney, Robert Iger, flew from Hollywood to the commercial capital. This shows that the film's
The face of the card is sufficient.
The release of "Avatar 2" is of great significance. It can be said that it involves the interests of many parties. Coastline Company is on the one hand, not to mention Walt Disney, and Baby Di has prepared a huge money-making plan behind it. When the time comes, there will be a wave of
Yibo, as well as other movie giants, don’t say how important “Avatar 2” is as the opening film.
The remaining major movie giants in Hollywood, including major theater companies around the world, all hope that "Avatar 2" will be a global hit and heat up the market. When it gets bigger, everyone can happily make a lot of money.
Such a luxurious lineup has also attracted the attention of countless movie fans around the world. "Avatar 2" is undoubtedly the most anticipated imported blockbuster this year.
In 2009, Cameron used 3D special effects to transport the audience into another world. 11 years later, "Avatar 2" makes people believe that technological innovation will inevitably change the look and feel of the movie again.
Ye Hua retrieved a series of reports on "Avatar 2" after the premiere on the search engine, especially the major rating data.
Ye Hua continued to search for relevant content, sliding his index finger on the tablet screen, touching it, and saw preliminary data. Based on the feedback from the premiere, "Avatar 2" can be said to have exploded in reputation.
A group of fans were invited to the premiere, and a large number of major media figures were also invited. After the premiere, the media's film reviews were released one after another.
Ye Hua took a look at the news retrieved, and reports from major mainstream media also released their evaluations of "Avatar 2".
"Avatar 2" opens up the imagination and the goodwill in the heart. The director's respect for life is undoubtedly revealed in the movie. Of course, what cannot be ignored is the shocking visual effects brought by holographic technology. "Beijing Times"
James Cameron's "Avatar 2" is undoubtedly the most dazzling movie of the past decade. "The New Yorker"
Watching "Avatar 2", I began to understand how the audience felt when they saw "King Kong" in 1933 and "Avatar" in 2009. Thanks to Shoreline's technological innovation. "Chicago Reader"
A huge surprise experience, holographic film technology allows directors to shoot movies like a sandbox simulation. "Empire Magazine"
When it comes to true cinematic spectacle, "Avatar 2" is unparalleled. "Times"
Call it the most over-the-top movie of the year, and this movie fits the bill. Houston Chronicle
"Avatar 2" doesn't make you uncomfortable, it's not a disaster, it's better than expected, and other journalists and film critics in attendance gave almost positive reviews. People expected "Avatar 2" to be a bad movie.
Expectations were not realized, and there is no doubt that this is one of the best movies of the year. "The Guardian"
James Cameron has proven that he is indeed the "King of the World". As the president of an army of visual effects technology, an army of creature design, an army of motion capture, an army of stuntmen, an army of dancers, an army of actors, and an army of music and sound, he uses
The jaw-dropping way to bring science fiction to our world is "Avatar 2" "Hollywood Reporter"
