(ps: There are two chapters 142, but the content is different. The title of the VIP chapter cannot be changed, but it does not affect reading, so let’s continue like this)
Friday, December 18, 2020.
""Avatar 2", two tickets, not the 3D version, but the HD (holographic) version."
"Do you have a membership card?"
"without."
"That way you won't be able to enjoy the discount. Members can get a discount of 70 yuan/ticket, while non-members can get a discount of 105 yuan/ticket."
"Just buy tickets normally."
Shangdu Digital Cinema is already around 18:30 at this moment, and the current hot atmosphere of this cinema can be said to be overcrowded. This kind of scene can only be seen when a phenomenal movie appears.
Blessed by a series of labels, "Avatar 2" already has the potential to be a phenomenal movie. It took 11 years to create, James Cameron's latest masterpiece, a total investment cost of US$675 million, the first holographic movie in history, etc...
After the premiere, the rave review reports played a big role in promoting the audience to go to the cinema. With Walt Disney doing its best to promote it, it gave the public the feeling that it would be better to go to the cinema without going to the cinema.
Bo is embarrassed to say that he has kept up with the times.
Holographic movies have been hyped for almost two years. It can be said that they are no longer a new element. Driven by Baofeng Private Video, holographic movies could be watched more than a year ago, but only a very small number of people could enjoy them.
For ordinary movie fans, it is still difficult to accept that it costs thousands of dollars to watch a movie, and it is still an old movie, which makes the movie fans discouraged.
Nowadays, "Avatar 2" is being released simultaneously on a large scale in the East and the West. The domestic ticket price is 70 yuan per ticket. Almost all consumers who are accustomed to watching movies are members, and buying tickets online is even cheaper on average 10 to 15 yuan.
It is difficult for the public to have the desire to consume private movies, but movie tickets in cinemas, which cost dozens of yuan each, are two-thirds more expensive than 3D movie tickets, but in this era of 2020, a ticket price of 70 yuan per ticket is,
In addition, technological upgrades have brought about consumption upgrades, and the audience also thinks it is very reasonable.
"Avatar 2" has attracted much attention, and its final performance has also attracted the attention of countless people. It can be said that it has the interests of a large number of people at heart. No matter what, the results will appear soon.
Judging from the current popularity of the movie theaters, both the movie theaters and the producers are very satisfied with the start. They are relieved for the first time. After all, the astronomical investment of almost 700 million US dollars has been made.
Not only is Shangdu Digital Cinema popular, almost all holographic cinemas across the country are extremely popular. This time, "Avatar 2" opened simultaneously in 3,755 domestic cinemas, with a total of 15,700 holographic screening rooms. The film schedule of holographic screening rooms
The rate has reached 99%. Together with the existing IMAX giant screen and 3D screen, the total film schedule ratio has reached 89%.
The film schedule for the first week can be said to be absolutely dominated by one company. Several movies avoided the schedule window of "Avatar 2" and chose to postpone their releases. Movies that wanted to make money were forced to adjust their schedules. Face to face with this monster, it is absolutely hard.
There are no bones left, no one dares to do that.
Due to the time difference, there is a one-day difference in North America. There are 3,107 movie theaters and 13,500 holographic screening halls in North America that opened simultaneously. Although North America was the first to promote holographic movie theaters, it was overtaken by domestic theater companies, and most of them
The film market in China has already surpassed North America, which is why the premiere of "Avatar 2" was held in China.
Japan and South Korea have not joined the simultaneous release phase, and Koreans, especially, are in a quarrel online because the local release of the film will be delayed by about four months.
In fact, Walt Disney hopes that all countries and regions around the world can release it simultaneously. Japan and South Korea are also big box office areas. The biggest reason why it cannot join the simultaneous release is that the holographic screening hall is not enough and is still being expanded.
In addition, there is the European market, which is a market that has a lot of challenges, but it has finally been smoothed out.
There are 527 holographic cinemas opening simultaneously in the UK, 416 in France, and 471 in Germany. A total of 1,977 holographic cinemas have opened simultaneously in the entire European film market, and there are 760 in Russia.
…
At Shangdu Digital Cinema, at the time of 18:41, the screening ended in the 7th screening room. This screening room is the holographic screening room. This cinema has a total of 14 screening rooms, including 6 holographic screening rooms and the rest.
It is a 3D theater with an IMAX-3D giant screen, and it has been included in the updated and eliminated sequence.
It is worth mentioning that the simultaneous release of the "Avatar 2" movie is a 3D version and an HD version. After all, the market share of holographic screening halls has not completely replaced 3D movies, and now it accounts for half of the country. The producer
It is naturally impossible for theaters and cinemas to abandon traditional screens, and the changes in the two versions are completed through digital conversion. This process only adds an additional editing cost.
At this moment, the audience for the 18:41 show in Hall 7 had already lined up at the entrance early, and the audiences in the screening room also walked out of the screening room one after another after finishing the 154 minutes of visual effects enjoyment.
: "Oh my God, even though I was mentally prepared, I was still quite scared."
: "Yeah, when the bow and arrow came from the front, it really scared me. It was so real."
: "Is this an immersive experience? I finally understand what immersive experience is."
: "Yes, it's so shocking!"
: "I suddenly thought that if you watch a horror movie in an HD screening room, the horror index will definitely explode..."
: "I would like to give you a kind advice. When watching the HD version of a horror movie, it is best to bring a bottle of quick-acting Jiuxin Pills."
: “I’m still not finished, how about two waves and one wave? Anyway, it’s a weekend holiday tomorrow.”
: "Okay, I heard that different seating angles can give you a new perspective. Remember to change it and don't stay in the original position."
: "ok."
The audience who walked out of the screening room all had excited expressions on their faces. It was the result of overwhelming adrenaline at the first sight. Audiences who had not watched it yet could not wait to hear their comments. The more they listened, the more they became more and more appetizing. They felt like they were waiting for a second longer.
Uncomfortable.
Finally, as they entered the No. 7 screening room, this group of viewers also stepped into the holographic screening room for the first time with high expectations. They had never entered a holographic screening room before.
The first feeling when entering is that the indispensable screen in the cinema is missing. Yes, that’s right, there is nothing in front of the seats. The audience who entered the holographic screening room for the first time also looked around with curious eyes. People found that the screening
The overall layout of the hall has not changed much. The biggest change is that the screen has disappeared, and a set of ring-shaped light screens have been added to the ceiling to emit peaceful fluorescence.
At 18:50, the entire venue was packed, the lights in the screening room were all turned off, the noisy discussion stopped abruptly in a tacit understanding, and the screening room fell into darkness.
Everyone witnesses the miracle with anticipation and sets their sights ahead.
